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Why These Easter Marketing Strategies Could Produce Egg-Cellent Results!

Why These Easter Marketing Strategies Could Produce Egg-Cellent Results!

Spring is in the air, and that means that Easter is just around the corner. It is now one of the biggest retail opportunities of the year for many, and there is a lot that can be done to help businesses capitalise on...

Adele Thomas
Adele Thomas 2 March 2022
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What Makes MDM the Ultimate Vehicle for Digital Transformation?

What Makes MDM the Ultimate Vehicle for Digital Transformation?

Master data management is the key to leverage data, new applications, and data sources. It is the critical component of a modernized data strategy required for digital transformation.

Rakesh Kumar
Rakesh Kumar 25 February 2022
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The Covid Effect Revealed: The Impacts on In-House Marketing

The Covid Effect Revealed: The Impacts on In-House Marketing

49% of European in-house teams are working remotely full time, 67% of brands have increased their digital marketing initiatives, 48% report that the demand for content has increased and 97% of respondents have moved...

Harry hgd
Harry hgd 24 February 2022
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From Forming to Norming: How Brands are Getting to Know Newly Established Neighbourhoods

From Forming to Norming: How Brands are Getting to Know Newly Established Neighbourhoods

Paps Shaikh is the Commercial Director at Nextdoor, the online neighbourhood network. In this feature he writes about how a record year for home moves will change neighbourhoods and impact hyper-local marketing.

Paps Shaikh
Paps Shaikh 23 February 2022
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Why Do DAM Systems Need Metadata Management for Peak Performance?

Why Do DAM Systems Need Metadata Management for Peak Performance?

This article showcases the importance of metadata management in a digital asset management (DAM) system to ensure an overall consistency in an organization’s entire data ecosystem.

Vandana Singal
Vandana Singal 22 February 2022
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Key Drivers of Customer Experience - An Analysis of 5 Million Feefo Customer Reviews

Key Drivers of Customer Experience - An Analysis of 5 Million Feefo Customer Reviews

An AI-driven study of millions of customer reviews has revealed the most important drivers of customer sentiment across eight business sectors.

Linus Gregoriadis
Linus Gregoriadis 21 February 2022
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Rise of the Enterprise Data Storytellers

Rise of the Enterprise Data Storytellers

Data is the most valuable asset of any organization today. Have you thought of the last 24 hours in a typical business day without working on data or a dashboard as a digital business professional?

Dr.Venkatesh Raman
Dr.Venkatesh Raman 16 February 2022
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13 Best Ways to Increase Sales for Your SaaS Business in 2022

13 Best Ways to Increase Sales for Your SaaS Business in 2022

Increasing sales for your SaaS business doesn't have to be a hassle. That is why having a carefully thought out sales strategy is essential to having a successful business. Reading through this post, you will find...

Irina Weber
Irina Weber 15 February 2022
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How to Develop Your Own Social Media Application

How to Develop Your Own Social Media Application

You may be asking yourself questions such as "How is it possible to develop an app like Instagram?", "What is the key to the success of an app?" "How to make it unique?". If your answer...

Andrew Gromenko
Andrew Gromenko 14 February 2022
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How to Efficiently Manage Your Outsourced Marketing Team

How to Efficiently Manage Your Outsourced Marketing Team

Outsourcing your marketing initiatives comes with several benefits. Even large organizations have to hire external agencies to handle specific marketing campaigns. However, you’ll need an efficient strategy to ensure...

Grace Morris
Grace Morris 11 February 2022
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What Data Clean Rooms Are All About

What Data Clean Rooms Are All About

Increasing privacy restrictions and deprecation of cookies warrant marketers to innovate and thoughtfully use customer data for audience activation and media measurement. Brands have been collecting and building...

Pranav Patil
Pranav Patil 11 February 2022
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What are the Security and Risk Management Trends for 2022?

What are the Security and Risk Management Trends for 2022?

As we have stepped into yet another new year 2022, cloud security and trends will continue to define the foreseeable future. In general, the cloud is considered to be more secure than other on-premises technology...

Priya Kumari
Priya Kumari 8 February 2022
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A Deeper Look at DataLayers

A Deeper Look at DataLayers

DataLayers store a variety of page view metrics from a website – including hits, users, sessions, products viewed, and more – and turn them into consistent and reliable data that marketers can analyse to create a...

Rodney Perry
Rodney Perry 8 February 2022
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How the Marketing of Food & Drink Plays a Huge Part in Our Everyday Choices

How the Marketing of Food & Drink Plays a Huge Part in Our Everyday Choices

Food and drink are not only essential for survival but are huge sources of pleasure in our lives. They provide comfort, health and are a huge part in socialising, so you would not think they need much selling. However...

Jamie-Leigh James
Jamie-Leigh James 3 February 2022
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How to Seamlessly Blend Online and Offline Strategies to Increase Brand Awareness

How to Seamlessly Blend Online and Offline Strategies to Increase Brand Awareness

Marketing strategies can span across a wide range environments and can even merge across them, here is how you can seamlessly blend online and offline strategies to increase brand awareness.

Malcolm Judson
Malcolm Judson 3 February 2022
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How Marketing Works in Any Company or Business

How Marketing Works in Any Company or Business

Marketing is the process of getting the likely customers and clients interested in your services and products. The keyword in this description is "process." Marketing includes promoting, selling...

vishal porwal
vishal porwal 31 January 2022
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10 Tips on How to Keep Motivated as a Marketing Freelancer

10 Tips on How to Keep Motivated as a Marketing Freelancer

Freelancing can be challenging, and you often feel unmotivated some days. But keep on following these ten tips to always stay motivated as a freelancer.

Janki Sharma
Janki Sharma 28 January 2022
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Marketing Strategies for Colleges and Universities

Marketing Strategies for Colleges and Universities

Are you overwhelmed with the idea of marketing your business to potential clients for your college or university? If you could learn 12 strategies that can increase your online presence, student inquiries and...

Digital Doughnut Contributor
Digital Doughnut Contributor 26 January 2022
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2022 - The Year of Pocket Journeys

2022 - The Year of Pocket Journeys

We’re all familiar with the tried and tested concept of customer journeys in the quest for unparalleled customer experience. They represent an enormous step forward from the days of spray and pray marketing, or the...

Tim Biddiscombe
Tim Biddiscombe 19 January 2022
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Ecommerce Personalisation an Inconvenient Truth

Ecommerce Personalisation an Inconvenient Truth

The word personalisation is often bandied around, and made to fit whatever criteria mosts suits the author. The OED defines it as “the action of designing or producing something to meet someone’s individual...

David Swift
David Swift 19 January 2022
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How to Create Ads That Even the Most Cynical Consumers Will Trust

How to Create Ads That Even the Most Cynical Consumers Will Trust

Marketers’ trust in advertising is fading away. In an era where consumers already have access to immeasurable amounts of information about products and brands, marketers are facing a serious challenge when it comes to...

Harry Simmons
Harry Simmons 12 January 2022
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Top 8 Tips to Get Your First MSP Clients

Top 8 Tips to Get Your First MSP Clients

Have you just started your managed service provider business? If so, you need to know how to get your first clients. Find your new MSP customers and boost your production by using these 8 marketing tips.

Alex Tray
Alex Tray 11 January 2022
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Moving Your Business Online: A Detailed Roadmap

Moving Your Business Online: A Detailed Roadmap

The pandemic has wreaked havoc on companies. With economies still reeling, businesses are continuing to move online in the hope not only to survive but to thrive. The question is how to make this pivot quickly and...

ruby garage
ruby garage 6 January 2022
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Podcast - Interview with HR Leaders About Globalization Partners' 2021 Global Employee Survey

Podcast - Interview with HR Leaders About Globalization Partners' 2021 Global Employee Survey

An episode of the csuite podcast, produced in partnership with Globalization Partners, discussing the critical role of employee experience in the remote working world.

Russell Goldsmith
Russell Goldsmith 5 January 2022
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Application Modernization: Understand Why Your Business Needs it

Application Modernization: Understand Why Your Business Needs it

The world is experiencing rapid digital transformations as technology continues to evolve with every passing day. When technology becomes obsolete it becomes quite difficult to fix the problems and issues that arise...

Amit Agarwal
Amit Agarwal 5 January 2022
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