[INFOGRAPHIC] How Customer Engagement Varies by Region The State of Customer Engagement 2020 report from London Research and dotdigital explores the channels and technologies used by companies for communicating with customers and prospects. This infographic looks at how... Aliya Zaidi 25 November 2019 Read more
6 Mistakes Killing Your Referral Marketing Programme For years, we’ve shouted about one thing. We’ve said a lot about how refer-a-friend channels can drive new customer acquisition, increase customer lifetime value, and get people talking about your brand. Sophia King 21 November 2019 Read more
Think Nano A nano-influencer, or “nano,” is just like you and me, depending on who you are of course. Nanos are perfectly ordinary digital citizens, with follower counts as low as 1,000. Rick Barron 21 November 2019 Read more
More Sales Come from Desktop Users Than Mobile It’s a known fact that the world has more mobile users than desktop PC or laptop users. But, you might be amazed to know that mobile users are not potential buyers. Joydeep Bhattacharya 20 November 2019 Read more
The Future of Retail: Online vs Offline As we get bombarded with stories of blood on the high street and commentators keep saying we are moving from a world of physical shopping to online-only, it seems more and more unsubstantiated statements about the... Crawford Davidson 19 November 2019 Read more
The Power of Regional PR The ways in which news is provided and how we consume and read it is changing faster than ever before. While we wonder what will be wrapping our fish and chips in, in the not-so-distant future, the world of digital... Holly Barry 13 November 2019 Read more
[Infographic] Four Key Findings from The State of Customer Engagement 2020 report Most companies are still early on in their journey when it comes to providing customers with a more tailored and personalised experience, and fostering greater customer engagement. This is a highlight of The State of... Aliya Zaidi 7 November 2019 Read more
The 80/20 Rule Of Headlines Your brilliant blog post will get no attention whatsoever if your headline misses the mark. Rick Barron 5 November 2019 Read more
From Frustration to Streamline Ever found yourself sitting down to spend a quick half-hour on your social media accounts, only to realize a ‘quick hour’ dealing with several accounts can’t happen? Frustration set in! Rick Barron 28 October 2019 Read more
McDonald's: the History and Evolution of a Famous Logo McDonald's logo is one of the most recognizable in the world. What does the logo of this brand mean, how did it evolve and what is the secret to the success of McDonald’s fast food network? Anna Kuznetsova 24 October 2019 Read more
Know Your Target Today's organizations know that all messages don't resonate the same way with different groups of people. A target audience is essential for social media campaigns. Rick Barron 23 October 2019 Read more
Part 1: The Future Of Digital Marketing The digital marketing landscape is changing constantly. That why it’s crucial to always stay ahead of trends and implement the same in time. Rick Barron 23 October 2019 Read more
Be Data Smart – and Reap the Rewards in Loyalty Today’s consumers are used to handing over their data without much idea of where it’s going or why, and poor internal company data practices have led to numerous data breaches, abuse and declining consumer trust. BUT ... Lindsay Parry 21 October 2019 Read more
Email Trends to Superpower your CX Strategy For many marketers, email is like a trusted, old friend in their inner circle of digital marketing activity. Email marketing is reliable. Email is always there when you need it. And you can always count on email to... Aliya Zaidi 18 October 2019 Read more
Working Towards Common Ground Much has been written about the importance of social media policy and why every company should have one. However, what's often overlooked by companies and experts alike is that creation of a policy by itself isn... Rick Barron 18 October 2019 Read more
Making Your Mark Hashtags play a crucial role in developing interest in your social media accounts and are used on a number of social media platforms, most commonly, Twitter and Instagram. Rick Barron 16 October 2019 Read more
Test, Learn, Re-Evaluate Social media analysis needs to be a crucial part of your e-commerce strategy because it enables you to perform different tasks that could be of advantageous for your own business. Rick Barron 15 October 2019 Read more
If You Build It They Will Come So, you’re entering content like crazy on your Instagram account, and yet your follower base is stuck. Why? What are you doing wrong? Rick Barron 8 October 2019 Read more
Are Buzzwords the Downfall of Digital Experience? In 2019, more and more companies are looking to invest in their digital experience (DX) approach. To do this, however, they must first start to develop an effective DX strategy and decide how best to implement that... Darren Hitchcock 7 October 2019 Read more
Part 2 - Follow The Data By paying close attention to social media analytics, you can measure your performance against your social media goals. Rick Barron 4 October 2019 Read more
How Customer Shopping Data Is Used to Promote Groceries — Using AI One of the best ways to inspire customers is a well-designed thematic promotion. That’s why retailers’ circulars are full of recipes from famous chefs and stores are changing into showrooms of world cuisines. But with... Stephan Visarius 3 October 2019 Read more
Part 1- Follow The Data Social media analytics should be seen as the gathering of data from social media platforms to help inform us and guide our marketing strategy. Rick Barron 2 October 2019 Read more
Reversing Returns: Putting Reviews at the Heart of Your Customer Satisfaction Strategy The high cost of managing returns is keeping many ecommerce and marketing directors awake at night. Industry experts estimate that consumers return anywhere between 15% and 60% of their purchases, and it’s getting... Talia Shani 2 October 2019 Read more
A More Diverse Marketing World Gender diversity has long been an issue in marketing – especially in executive positions. Men have largely dominated the industry, and women have struggled to break in and advance their careers. Rick Barron 30 September 2019 Read more
Why 2D Buyer Personas Are Harming Your Growth We think that marketing and commercial teams are missing a trick when it comes to developing buyer personas. They’re settling for shallow 2D representations, based on certain assumptions, that could actually be... Barney Larkin 30 September 2019 Read more