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How To Reduce Ecommerce Costs Thanks to Customer ServiceWhen we talk about ecommerce, we’re talking about an investment. To open an online store, we need a budget: the cost of the website, maintenance, payment gateway, stock, photos and logistics. To position it, we need...

                Richard Baird
                10 March 2020
            
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How To Improve Customer Retention in Customer Support ServicesCustomer support services is the vital for not only a growing company, but also for established corporate. Providing a product or delivering a service is not enough. Helping customers to ensure that they do not...

                David Clark
                5 March 2020
            
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Happy Customers Will Drive Business Growth in 2020With traditional marketing costs spiralling and consumers becoming increasingly cynical of advertising, more businesses will recognise the measurable, long-term benefits of putting customers at the core of their...

                Sophia King
                2 March 2020
            
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Consumers Reveal Their Most (And Least) Trusted Marketing Channels"What makes you likely to recommend a brand?" We recently asked UK consumers that very question (and nine others). Then we took their answers - some expected, others more surprising - analysed them, and...

                Sophia King
                24 February 2020
            
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How To Use Social Media Listening For Market Research and Social SellingSocial media is the largest database of consumer insights. Social media listening is, therefore, the most sure-fire way of doing solid market research. By tracking all mentions of your brand and competitor brands on...

                Julia Miashkova
                19 February 2020
            
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Why Can't You Find Your Website On Google?Trying to figure out why your website isn’t appearing on Google? This short checklist will help Google find your site!

                Meng Lin
                31 January 2020
            
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How To Write A Press Release That Gets NoticedThere was a time, many years ago, when this blog post wouldn’t have been necessary. The phrase ‘press release’ carried a certain gravitas by itself  – it would swagger its way confidently to the top of a journalist’s...

                Holly Barry
                29 January 2020
            
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Should You Insource or Outsource Content Creation?What does your marketing function look like? Recent research shows marketing teams intend to insource more of their content creation in 2020. Here are some considerations to help decide the right approach.

                Cory Schmidt
                29 January 2020
            
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Let's Talk TikTokThere are no shortage of articles about TikTok these days, so I'll be sharing some high-level observations that can be useful for your brand's content strategy, a couple of interesting graphs for the boardroom...

                Michael Ash
                24 January 2020
            
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How B2B Leaders Succeed at Online Lead GenerationIn a live interview with James Rostance, Linus Gregoriadis, Director of London Research delivered the lowdown on what businesses need to know about online lead generation, including what B2B leaders are doing...

                Aliya Zaidi
                23 January 2020
            
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Top 10 Online Video Trends to Leverage in 2020 [Infographic]Video marketing has become an essential tool for all marketers and businesses. Here are the top 10 online video content trends you need to follow in 2020.

                Amir Shahzeidi
                2 January 2020
            
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How to Choose A Live Chat Support Outsourcing CompanyAre you struggling to provide personalised chat support to your customers? Are you looking to save marketing costs, increase conversions and sales, and build a long-term relationship with customers?

                David Clark
                20 December 2019
            
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Digital Advertising And The Left BrainDigitalisation is transforming a huge number of industries, and advertising is one of them. 

                Orlando Wood
                13 December 2019
            
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What Exactly Does Ethical Mean When It Comes To Consumption?The near constantly publicised horror of the effects of mindless consumption and reckless waste is having on our world is penetrating deeply into the consciousness of consumers. It is slowly but surely changing the...

                Davina O'Donoghue
                11 December 2019
            
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How To Be Unskippable - The Past, Present & Future of Video Advertising YouTube advertising is quickly becoming a huge part of an online advertiser's digital marketing mix. But why has this happened and how do you best make use of this channel? Matthew Soakell will answer these...

                Matthew Soakell
                6 December 2019
            
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10 Common Traits of Top Community ManagersAs more companies and more industries buy into the benefits of social media and community development, the number of job opportunities available for professionals with community-building skills also continue to grow.

                Rick Barron
                4 December 2019
            
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5 Tips to Boost the Performance of Your TeamNo matter your role, our working lives are dominated by digital content. So what’s the challenge heading into 2020, and what can you do to increase both the wellbeing and productivity of your team?

                Cory Schmidt
                2 December 2019
            
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5 Reasons to Outsource Customer Support ServicesCustomer support service has become one of the most essential and important pillars for building your business. Businesses of all sizes are investing in customer support service to grow. 

                David Clark
                29 November 2019
            
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6 Surefire Strategies to Enhance Email Marketing with DataIn a recent London Research webinar, Ricardas Montvila, Senior Director of Strategy at Mapp, and Kath Pay, founder and CEO of Holistic Email Marketing, discussed trends that are enabling companies to succeed at...

                Aliya Zaidi
                26 November 2019
            
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 [INFOGRAPHIC] How Customer Engagement Varies by RegionThe State of Customer Engagement 2020 report from London Research and dotdigital explores the channels and technologies used by companies for communicating with customers and prospects. This infographic looks at how...

                Aliya Zaidi
                25 November 2019
            
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6 Mistakes Killing Your Referral Marketing ProgrammeFor years, we’ve shouted about one thing. We’ve said a lot about how refer-a-friend channels can drive new customer acquisition, increase customer lifetime value, and get people talking about your brand. 

                Sophia King
                21 November 2019
            
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Think NanoA nano-influencer, or “nano,” is just like you and me, depending on who you are of course. Nanos are perfectly ordinary digital citizens, with follower counts as low as 1,000.

                Rick Barron
                21 November 2019
            
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More Sales Come from Desktop Users Than MobileIt’s a known fact that the world has more mobile users than desktop PC or laptop users. But, you might be amazed to know that mobile users are not potential buyers. 

                Joydeep Bhattacharya
                20 November 2019
            
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The Future of Retail: Online vs OfflineAs we get bombarded with stories of blood on the high street and commentators keep saying we are moving from a world of physical shopping to online-only, it seems more and more unsubstantiated statements about the...

                Crawford Davidson
                19 November 2019
            
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The Power of Regional PRThe ways in which news is provided and how we consume and read it is changing faster than ever before.

While we wonder what will be wrapping our fish and chips in, in the not-so-distant future, the world of digital...

                Holly Barry
                13 November 2019
            
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