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Consumers Reveal Their Most (And Least) Trusted Marketing Channels

Consumers Reveal Their Most (And Least) Trusted Marketing Channels

"What makes you likely to recommend a brand?" We recently asked UK consumers that very question (and nine others). Then we took their answers - some expected, others more surprising - analysed them, and...

Sophia King
Sophia King 24 February 2020
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How To Use Social Media Listening For Market Research and Social Selling

How To Use Social Media Listening For Market Research and Social Selling

Social media is the largest database of consumer insights. Social media listening is, therefore, the most sure-fire way of doing solid market research. By tracking all mentions of your brand and competitor brands on...

Julia Miashkova
Julia Miashkova 19 February 2020
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Why Can't You Find Your Website On Google?

Why Can't You Find Your Website On Google?

Trying to figure out why your website isn’t appearing on Google? This short checklist will help Google find your site!

Meng Lin
Meng Lin 31 January 2020
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How To Write A Press Release That Gets Noticed

How To Write A Press Release That Gets Noticed

There was a time, many years ago, when this blog post wouldn’t have been necessary. The phrase ‘press release’ carried a certain gravitas by itself – it would swagger its way confidently to the top of a journalist’s...

Holly Barry
Holly Barry 29 January 2020
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Should You Insource or Outsource Content Creation?

Should You Insource or Outsource Content Creation?

What does your marketing function look like? Recent research shows marketing teams intend to insource more of their content creation in 2020. Here are some considerations to help decide the right approach.

Cory Schmidt
Cory Schmidt 29 January 2020
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Let's Talk TikTok

Let's Talk TikTok

There are no shortage of articles about TikTok these days, so I'll be sharing some high-level observations that can be useful for your brand's content strategy, a couple of interesting graphs for the boardroom...

Michael Ash
Michael Ash 24 January 2020
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How B2B Leaders Succeed at Online Lead Generation

How B2B Leaders Succeed at Online Lead Generation

In a live interview with James Rostance, Linus Gregoriadis, Director of London Research delivered the lowdown on what businesses need to know about online lead generation, including what B2B leaders are doing...

Aliya Zaidi
Aliya Zaidi 23 January 2020
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Top 10 Online Video Trends to Leverage in 2020 [Infographic]

Top 10 Online Video Trends to Leverage in 2020 [Infographic]

Video marketing has become an essential tool for all marketers and businesses. Here are the top 10 online video content trends you need to follow in 2020.

Amir Shahzeidi
Amir Shahzeidi 2 January 2020
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How to Choose A Live Chat Support Outsourcing Company

How to Choose A Live Chat Support Outsourcing Company

Are you struggling to provide personalised chat support to your customers? Are you looking to save marketing costs, increase conversions and sales, and build a long-term relationship with customers?

David Clark
David Clark 20 December 2019
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Digital Advertising And The Left Brain

Digital Advertising And The Left Brain

Digitalisation is transforming a huge number of industries, and advertising is one of them.

Orlando Wood
Orlando Wood 13 December 2019
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What Exactly Does Ethical Mean When It Comes To Consumption?

What Exactly Does Ethical Mean When It Comes To Consumption?

The near constantly publicised horror of the effects of mindless consumption and reckless waste is having on our world is penetrating deeply into the consciousness of consumers. It is slowly but surely changing the...

Davina O'Donoghue
Davina O'Donoghue 11 December 2019
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How To Be Unskippable - The Past, Present & Future of Video Advertising

How To Be Unskippable - The Past, Present & Future of Video Advertising

YouTube advertising is quickly becoming a huge part of an online advertiser's digital marketing mix. But why has this happened and how do you best make use of this channel? Matthew Soakell will answer these...

Matthew Soakell
Matthew Soakell 6 December 2019
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10 Common Traits of Top Community Managers

10 Common Traits of Top Community Managers

As more companies and more industries buy into the benefits of social media and community development, the number of job opportunities available for professionals with community-building skills also continue to grow.

Rick Barron
Rick Barron 4 December 2019
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5 Tips to Boost the Performance of Your Team

5 Tips to Boost the Performance of Your Team

No matter your role, our working lives are dominated by digital content. So what’s the challenge heading into 2020, and what can you do to increase both the wellbeing and productivity of your team?

Cory Schmidt
Cory Schmidt 2 December 2019
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5 Reasons to Outsource Customer Support Services

5 Reasons to Outsource Customer Support Services

Customer support service has become one of the most essential and important pillars for building your business. Businesses of all sizes are investing in customer support service to grow.

David Clark
David Clark 29 November 2019
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6 Surefire Strategies to Enhance Email Marketing with Data

6 Surefire Strategies to Enhance Email Marketing with Data

In a recent London Research webinar, Ricardas Montvila, Senior Director of Strategy at Mapp, and Kath Pay, founder and CEO of Holistic Email Marketing, discussed trends that are enabling companies to succeed at...

Aliya Zaidi
Aliya Zaidi 26 November 2019
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[INFOGRAPHIC] How Customer Engagement Varies by Region

[INFOGRAPHIC] How Customer Engagement Varies by Region

The State of Customer Engagement 2020 report from London Research and dotdigital explores the channels and technologies used by companies for communicating with customers and prospects. This infographic looks at how...

Aliya Zaidi
Aliya Zaidi 25 November 2019
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6 Mistakes Killing Your Referral Marketing Programme

6 Mistakes Killing Your Referral Marketing Programme

For years, we’ve shouted about one thing. We’ve said a lot about how refer-a-friend channels can drive new customer acquisition, increase customer lifetime value, and get people talking about your brand.

Sophia King
Sophia King 21 November 2019
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Think Nano

Think Nano

A nano-influencer, or “nano,” is just like you and me, depending on who you are of course. Nanos are perfectly ordinary digital citizens, with follower counts as low as 1,000.

Rick Barron
Rick Barron 21 November 2019
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More Sales Come from Desktop Users Than Mobile

More Sales Come from Desktop Users Than Mobile

It’s a known fact that the world has more mobile users than desktop PC or laptop users. But, you might be amazed to know that mobile users are not potential buyers.

Joydeep Bhattacharya
Joydeep Bhattacharya 20 November 2019
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The Future of Retail: Online vs Offline

The Future of Retail: Online vs Offline

As we get bombarded with stories of blood on the high street and commentators keep saying we are moving from a world of physical shopping to online-only, it seems more and more unsubstantiated statements about the...

Crawford Davidson
Crawford Davidson 19 November 2019
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The Power of Regional PR

The Power of Regional PR

The ways in which news is provided and how we consume and read it is changing faster than ever before. While we wonder what will be wrapping our fish and chips in, in the not-so-distant future, the world of digital...

Holly Barry
Holly Barry 13 November 2019
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[Infographic] Four Key Findings from The State of Customer Engagement 2020 report

[Infographic] Four Key Findings from The State of Customer Engagement 2020 report

Most companies are still early on in their journey when it comes to providing customers with a more tailored and personalised experience, and fostering greater customer engagement. This is a highlight of The State of...

Aliya Zaidi
Aliya Zaidi 7 November 2019
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The 80/20 Rule Of Headlines

The 80/20 Rule Of Headlines

Your brilliant blog post will get no attention whatsoever if your headline misses the mark.

Rick Barron
Rick Barron 5 November 2019
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From Frustration to Streamline

From Frustration to Streamline

Ever found yourself sitting down to spend a quick half-hour on your social media accounts, only to realize a ‘quick hour’ dealing with several accounts can’t happen? Frustration set in!

Rick Barron
Rick Barron 28 October 2019
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