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A Marketing Guide to Social Listening

A Marketing Guide to Social Listening

In marketing, listening and monitoring has become an essential way of discovering the true feedback of your brand, your business service and your people.

Brad Chuck
Brad Chuck 9 March 2021
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As Lockdown Continues, People are Craving Interaction. How Can Brands Help?

As Lockdown Continues, People are Craving Interaction. How Can Brands Help?

As the lockdown goes on, reports up and down the country are showing that loneliness is growing. But it will surprise no one to hear that human beings are a social species, that ‘no man is an island’. Introvert or...

Dan Andrews
Dan Andrews 5 March 2021
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New Research Reveals What it Takes to Have a Loved Brand

New Research Reveals What it Takes to Have a Loved Brand

Love for a brand has a massive impact on customer loyalty and recommendations according to a new study from Energy PR.

Louise Findlay-Wilson
Louise Findlay-Wilson 19 February 2021
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Criminal Bots Rinse Companies Out of £700k a Year as Click Fraud Rises 30% Due to Covid

Criminal Bots Rinse Companies Out of £700k a Year as Click Fraud Rises 30% Due to Covid

As the world changed in 2020 and consumer priorities shifted to home-schooling, one’s health and ecommerce, fraud schemes and criminal gangs adapted and ramped up their efforts to defraud businesses of nearly £...

Laura Moross
Laura Moross 5 February 2021
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Infographic: 2021 Consumer Finance Report

Infographic: 2021 Consumer Finance Report

A new report from London Research and Trustpilot looks at trends in consumer finance since the onset of the Covid-19 pandemic, exploring consumer attitudes and behaviour relating to banking, payments and associated...

Linus Gregoriadis
Linus Gregoriadis 3 February 2021
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PPC: Weird Search Queries We Wish Were Real Display Ads

PPC: Weird Search Queries We Wish Were Real Display Ads

Did you know, 15% of Google searches are brand new things that have never been searched before? That means there's a lot of really odd things being searched for. Sometimes they're obvious typos but...

Lucinda Martin
Lucinda Martin 1 February 2021
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Brands’ TikTok Strategies Need Male Millennial Focus in 2021

Brands’ TikTok Strategies Need Male Millennial Focus in 2021

New research from VidMob – the world’s first platform for intelligent creative – has found that male Millennials are set to drive the greatest growth on TikTok...

Lisa Haskins
Lisa Haskins 13 January 2021
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’Data Blind’ Marketers are Failing to Access Insights That Can Improve Their Campaign ROI

’Data Blind’ Marketers are Failing to Access Insights That Can Improve Their Campaign ROI

Research has shown that marketing professionals are blind to much of the data that provides them with crucial insights to improve marketing ROI. The survey, by AI marketing company Datasine, found that four in every...

Becky McArdle
Becky McArdle 8 January 2021
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The Power of Competitive Research in Marketing

The Power of Competitive Research in Marketing

The need for competitive research in marketing is more apparent now than ever - your competition is stronger, hungrier and ready to play dirty to get better results. It is time to fight back.

Brad Chuck
Brad Chuck 16 December 2020
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How CDPs Play a Crucial Role in Omnichannel Marketing

How CDPs Play a Crucial Role in Omnichannel Marketing

New research from London Research and BlueVenn highlights the important role played by customer data platforms (CDPs) in providing a solid foundation for omnichannel marketing. The Omnichannel Marketing Excellence...

Linus Gregoriadis
Linus Gregoriadis 7 December 2020
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Top 5 Best Online Reputation Management Companies

Top 5 Best Online Reputation Management Companies

If you are searching for a reputation management company for your brand or individuals then you have landed in the right place. Here I’m sharing the top 5 best reputation management companies that will help you to...

Saurabh Thakur
Saurabh Thakur 3 December 2020
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ECommerce Industries Battle To Deliver Essentials Amid The Pandemic

ECommerce Industries Battle To Deliver Essentials Amid The Pandemic

The severe problems posed by the lockdown got delivery service providers across the world scratching their heads to come up with intelligent solutions to keep the citizens supplied during the quarantine period.

Ram yadav
Ram yadav 18 November 2020
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Infographic: How Ethical Fashion Brands Can Win Over Consumers

Infographic: How Ethical Fashion Brands Can Win Over Consumers

A new report from Trustpilot and Digital Doughnut sister company London Research looks at consumer attitudes to ethics and sustainability practices in the fashion industry. This infographic looks at some of the key...

Linus Gregoriadis
Linus Gregoriadis 13 November 2020
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5 Learnings From The Digital Doughnut Lead Generation Roundtable

5 Learnings From The Digital Doughnut Lead Generation Roundtable

What kind of impact has Covid had on the world of lead generation, and what will the ‘new normal’ look like when we emerge from the pandemic? This was the central theme of a virtual roundtable hosted by Digital...

Linus Gregoriadis
Linus Gregoriadis 12 November 2020
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5 Essential FREE Tools For Remote Teams

5 Essential FREE Tools For Remote Teams

A recent survey by Gartner showed that 82% of the responding companies intend to allow their employees to work remotely for some of the time beyond Covid-19. But working remotely has its own set of challenges that can...

Aayush Gupta
Aayush Gupta 6 November 2020
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Three Key Takeaways From The Omnichannel Marketing Excellence Report

Three Key Takeaways From The Omnichannel Marketing Excellence Report

A new report from Digital Doughnut sister company London Research explores the extent to which organizations are delivering integrated customer experiences. Carried out in partnership with BlueVenn, the research is...

Linus Gregoriadis
Linus Gregoriadis 28 October 2020
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Working Smarter, Not Harder: Making Things Easier with AI

Working Smarter, Not Harder: Making Things Easier with AI

For most, artificial intelligence is something you'd only see in movies where big scary robots are trying to take over the world. Yet, in recent times it's ended up being a lot more accessible to us average...

Amy Hunt
Amy Hunt 8 October 2020
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How to Add Value in a ‘Woke,’ Post-Covid World

How to Add Value in a ‘Woke,’ Post-Covid World

The issues that the adtech industry was facing in January 2020 – such as the need for suppliers to enable first-party data – now seem secondary in light of our turbulent global reality.

Kristin Slovinski
Kristin Slovinski 6 October 2020
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Why Organic Traffic is The Key to Your Business

Why Organic Traffic is The Key to Your Business

Have you seen businesses around you blast off after suddenly ranking on Google? Yes? Maybe? I have a short story for you about how a small-time plumbing business in Adelaide went from one van to 10+ and 20 full-time...

John Bucalo
John Bucalo 28 September 2020
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What Does a New World of Retail Experiences Mean for Innovative Brands?

What Does a New World of Retail Experiences Mean for Innovative Brands?

Innovative brands need to make direct and deep connections with consumers. They need new opportunities to tell their stories, and spaces where they can showcase what their products can do. Sadly, the current retail...

Kirsten Ward
Kirsten Ward 14 September 2020
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Infographic: Why Brands Should Respond to Customer Feedback

Infographic: Why Brands Should Respond to Customer Feedback

A new infographic from Digital Doughnut sister company London Research looks at the compelling business case for brands to respond to customer feedback in a timely fashion. The insights are based on consumer and...

Linus Gregoriadis
Linus Gregoriadis 9 September 2020
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Embracing a Radical New Approach to the Retail Experience

Embracing a Radical New Approach to the Retail Experience

Few brands achieve lasting success without making a genuine connection with their customers. Understanding what motivates and inspires people is key to creating this connection, as is adapting to what they need in a...

Kirsten Ward
Kirsten Ward 8 September 2020
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Is Business Great? But Aren’t Your Competitors Doing Much Better?

Is Business Great? But Aren’t Your Competitors Doing Much Better?

A company’s individual key performance metrics do hold importance as they allow them to understand their brand’s strengths and weaknesses and focus on their USPs. But apart from an organization’s personal sales...

Zara Ziad
Zara Ziad 7 September 2020
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6 Ways to Increase Revenue in 2020 with Market Intelligence Data

6 Ways to Increase Revenue in 2020 with Market Intelligence Data

As consumer behavior changes erratically after the pandemic hit, it is almost impossible to make guesses and assumptions about the market or rely on biased, survey-driven market share data. It is now more important...

Zara Ziad
Zara Ziad 2 September 2020
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The Power of Press and PR in Marketing

The Power of Press and PR in Marketing

Press and public relations have a pivotal part to play in the brand success of a company. How do the media perceive your business, and what is your relationship with publicity contacts?

Brad Chuck
Brad Chuck 7 August 2020
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