[Infographic] Four Key Findings from The State of Customer Engagement 2020 report Most companies are still early on in their journey when it comes to providing customers with a more tailored and personalised experience, and fostering greater customer engagement. This is a highlight of The State of... Aliya Zaidi 7 November 2019 Read more
The 80/20 Rule Of Headlines Your brilliant blog post will get no attention whatsoever if your headline misses the mark. Rick Barron 5 November 2019 Read more
From Frustration to Streamline Ever found yourself sitting down to spend a quick half-hour on your social media accounts, only to realize a ‘quick hour’ dealing with several accounts can’t happen? Frustration set in! Rick Barron 28 October 2019 Read more
Know Your Target Today's organizations know that all messages don't resonate the same way with different groups of people. A target audience is essential for social media campaigns. Rick Barron 23 October 2019 Read more
Part 1: The Future Of Digital Marketing The digital marketing landscape is changing constantly. That why it’s crucial to always stay ahead of trends and implement the same in time. Rick Barron 23 October 2019 Read more
Be Data Smart – and Reap the Rewards in Loyalty Today’s consumers are used to handing over their data without much idea of where it’s going or why, and poor internal company data practices have led to numerous data breaches, abuse and declining consumer trust. BUT ... Lindsay Parry 21 October 2019 Read more
Email Trends to Superpower your CX Strategy For many marketers, email is like a trusted, old friend in their inner circle of digital marketing activity. Email marketing is reliable. Email is always there when you need it. And you can always count on email to... Aliya Zaidi 18 October 2019 Read more
Working Towards Common Ground Much has been written about the importance of social media policy and why every company should have one. However, what's often overlooked by companies and experts alike is that creation of a policy by itself isn... Rick Barron 18 October 2019 Read more
Making Your Mark Hashtags play a crucial role in developing interest in your social media accounts and are used on a number of social media platforms, most commonly, Twitter and Instagram. Rick Barron 16 October 2019 Read more
Test, Learn, Re-Evaluate Social media analysis needs to be a crucial part of your e-commerce strategy because it enables you to perform different tasks that could be of advantageous for your own business. Rick Barron 15 October 2019 Read more
If You Build It They Will Come So, you’re entering content like crazy on your Instagram account, and yet your follower base is stuck. Why? What are you doing wrong? Rick Barron 8 October 2019 Read more
Are Buzzwords the Downfall of Digital Experience? In 2019, more and more companies are looking to invest in their digital experience (DX) approach. To do this, however, they must first start to develop an effective DX strategy and decide how best to implement that... Darren Hitchcock 7 October 2019 Read more
Part 2 - Follow The Data By paying close attention to social media analytics, you can measure your performance against your social media goals. Rick Barron 4 October 2019 Read more
How Customer Shopping Data Is Used to Promote Groceries — Using AI One of the best ways to inspire customers is a well-designed thematic promotion. That’s why retailers’ circulars are full of recipes from famous chefs and stores are changing into showrooms of world cuisines. But with... Stephan Visarius 3 October 2019 Read more
Part 1- Follow The Data Social media analytics should be seen as the gathering of data from social media platforms to help inform us and guide our marketing strategy. Rick Barron 2 October 2019 Read more
Reversing Returns: Putting Reviews at the Heart of Your Customer Satisfaction Strategy The high cost of managing returns is keeping many ecommerce and marketing directors awake at night. Industry experts estimate that consumers return anywhere between 15% and 60% of their purchases, and it’s getting... Talia Shani 2 October 2019 Read more
A More Diverse Marketing World Gender diversity has long been an issue in marketing – especially in executive positions. Men have largely dominated the industry, and women have struggled to break in and advance their careers. Rick Barron 30 September 2019 Read more
Why 2D Buyer Personas Are Harming Your Growth We think that marketing and commercial teams are missing a trick when it comes to developing buyer personas. They’re settling for shallow 2D representations, based on certain assumptions, that could actually be... Barney Larkin 30 September 2019 Read more
You Got Mail An email marketing campaign is a series of emails a business uses to communicate with current and potentials customers. They are used to persuade customers to engage with the company. Email campaigns are an important... Rick Barron 27 September 2019 Read more
I, Robot Robotic Process Automation (RPA) is a type of business process automation related to the next level of artificial intelligence (AI). Rick Barron 25 September 2019 Read more
Talk To Me In this ever-emerging field of technology and search, voice is the newest trend in tech, however, currently, most users still prefer to search by text on a desktop and the second is mobile devices. Rick Barron 24 September 2019 Read more
The Long And Winding Road Companies often ask how do they get their customers to do what they want them to do? Digital marketers get asked this question all the time. Guess what, it’s the wrong question. Rick Barron 20 September 2019 Read more
What Is Local SEO and Why Is It Important for Your Business Strategy in 2019 An effective search engine optimization strategy gives you an online presence for the entire world to see. However, some businesses have a target customer base on a local level – in or near a city they are located in.... Mira Rakicevic 19 September 2019 Read more
Part 2 - Tips For Social Media Calendar In my previous article, I called out that Social Media content calendars are crucial when creating a plan for your content. Now comes the next step, knowing how to build a social media content calendar. Rick Barron 19 September 2019 Read more
One Easy Method for Calculating the ROI of CX “Demo or die!” – my PhD supervisor was very clear on what is the most critical path to success in academic research. As I later learned, in the business world, ROI or Return on Investment calculations play a... Alyona Medelyan 18 September 2019 Read more