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Why no vertical is immune to the benefits of DCO

Why no vertical is immune to the benefits of DCO

If marketers and consumers agree on one thing, it’s that personalisation is now an essential part of the online experience. But despite the availability of enabling technologies, verticals that have a limited...

Kelsey Meuse
Kelsey Meuse 31 July 2017
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Less crap, more craft: A how to for marketers

Less crap, more craft: A how to for marketers

Marc Pritchard, P&G’s Chief Brand Officer, once again threw down the gauntlet at Cannes Lions by promoting less crap and more craft in advertising. Of course he’s right that as an industry we should constantly be...

Tim Webster
Tim Webster 26 July 2017
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7 Considerations to Choose Digital Asset Management Right

7 Considerations to Choose Digital Asset Management Right

Digital assets are an enduring force of great value. They are the fuel of the new economy as organizations strive to be increasingly digitally driven. The way ocean of digital assets is rising, it is essential more...

Rajneesh Kumar
Rajneesh Kumar 26 July 2017
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Building A Business Case For CMS

Building A Business Case For CMS

As with any substantial technology investment, it is likely that you will need to build a robust and detailed business case to make sure that purse strings are sufficiently loosened.

Linus Gregoriadis
Linus Gregoriadis 26 July 2017
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Why businesses shouldn’t fear negative online feedback

Why businesses shouldn’t fear negative online feedback

According to a study carried out by RTE, over 30% of companies do not monitor what is being said about them online – whether it’s on their website, mobile app or social media profiles. And interestingly enough, much...

Udesh Jadnanansing
Udesh Jadnanansing 26 July 2017
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Best Time-Tracking Software for Windows

Best Time-Tracking Software for Windows

Most of the time-tracking applications are offered as cloud-based solutions, but still there are companies and freelancers who prefer time-tracking tools on own computer or server. Some companies opt for it due to...

Marina Pilipenko
Marina Pilipenko 25 July 2017
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Digital transformation requires new technology, new processes, a culture change – and a little sprinkling of magic!

Digital transformation requires new technology, new processes, a culture change – and a little sprinkling of magic!

Legacy technology is on the verge of collapse as new pressures to digitise services are causing strain to businesses of all sizes, in all industries. In order to transform successfully, organisations must undergo a...

Nick Pike
Nick Pike 24 July 2017
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How to use your CRM data to gain an advantage over your competitors

How to use your CRM data to gain an advantage over your competitors

These 8 stats prove that outstanding customer experience can help to protect the customer base against competitors’ raids. With CRM in place, such service doesn’t rest entirely on sales people’s shoulders.

Darya Yermashkevich
Darya Yermashkevich 24 July 2017
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Autonomous Cars: Very real, and very soon

Autonomous Cars: Very real, and very soon

The ability for vehicles to 'self-drive in assisted fashion' has been around for a long time but the technology that could propel vehicles to drive in a fully automated fashion, in regular traffic and prove...

Niharika Singhai
Niharika Singhai 21 July 2017
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What is the Benefit of Modern Data Warehousing?

What is the Benefit of Modern Data Warehousing?

Access to relevant customer and industry information is the primary competitive advantage businesses have over their direct and indirect competitors today. It’s the smartest approach to remaining vigilant in a...

Ronald van Loon
Ronald van Loon 19 July 2017
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Revealed: The Marketing Channel with the Best Lifetime Value

Revealed: The Marketing Channel with the Best Lifetime Value

Knowing which customer segments have a higher Lifetime Value (LTV) enables CMOs to make informed decisions about where to allocate their marketing budget. This surprising insight into LTV could mean they take a...

Angela Southall
Angela Southall 19 July 2017
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Eight Key Criteria To Help You Choose The Right CMS

Eight Key Criteria To Help You Choose The Right CMS

In this post, we flag up eight of the most important criteria you should be using to assess a CMS, and to compare different software providers.

Linus Gregoriadis
Linus Gregoriadis 18 July 2017
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Step Ahead With Cloud Testing

Step Ahead With Cloud Testing

The cloud computing technology has successfully opened new vistas of opportunities for testing. In fact, it offers a compelling combination of lower costs, pay-peruse and eliminates the upfront capital expenditures.

Dhrumit Shukla
Dhrumit Shukla 14 July 2017
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How PIM Could Be Key for Great Omnichannel Experience

How PIM Could Be Key for Great Omnichannel Experience

Managing customer-facing product information has become an important part of the customer experience in today’s multi-channel world. The way organizations are persifying their businesses on online, offline, e-commerce...

Rajneesh Kumar
Rajneesh Kumar 13 July 2017
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Check List: Your Localization Team Should Be Able To Do These 7 Things

Check List: Your Localization Team Should Be Able To Do These 7 Things

You may be chomping at the bit to get your localization project started. But, before you take the plunge, take time to assess your situation. Beyond the skills, experience and enthusiasm, your localization team should...

David Ost
David Ost 13 July 2017
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An Interactive Guide On Net Neutrality And How It Can Affect Your Business

An Interactive Guide On Net Neutrality And How It Can Affect Your Business

Net Neutrality has become a hot topic in the past few months, resurfacing after being left alone for a while. Today, tech giants are taking to the [virtual] streets and protesting against talks being conducted...

Jan Zajac
Jan Zajac 13 July 2017
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The 3 Main Facets of M-Commerce Success for Vendors

The 3 Main Facets of M-Commerce Success for Vendors

The world of m-commerce presents vast opportunities for vendors to expand their customer reach. But in order to do so successfully, customer satisfaction and trust must be central focal points across the organization...

Mohammad Farooq
Mohammad Farooq 13 July 2017
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The truth about marketing automation: 8 myths debunked

The truth about marketing automation: 8 myths debunked

Marketing automation is a tool that has certainly increased in popularity over the years. According to a survey carried out by Ascend2 in 2016, 71% of companies already use marketing automation and, among those not...

Marie-Pier Godere
Marie-Pier Godere 12 July 2017
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Email service providers – How to find your perfect match

Email service providers – How to find your perfect match

You think that some email service providers offer more powerful tools, more attractive features, more user-friendly interfaces and better performances than yours do? Switching providers can be a very stressful process...

Marie-Pier Godere
Marie-Pier Godere 12 July 2017
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Designing For Mobile: Consider It’s Mobility First

Designing For Mobile: Consider It’s Mobility First

The rise in numerous wearable devices such as smart watches, sensors has led to 360° transformations of the entire landscape of designing. All the devices under “Internet Of Things (IoT)” umbrella are bringing a...

Rakesh Patel
Rakesh Patel 11 July 2017
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Best Practices For Building 404 Pages With Killer UX Design

Best Practices For Building 404 Pages With Killer UX Design

No one likes 404 page! A visitor could find himself on a 404 page for a couple of reasons such as a mistyped address, bad link appearing from somewhere else, deleted page or content moved somewhere else and so more...

Jane Reyes
Jane Reyes 11 July 2017
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Mantra For Retailers: Streamline Product Information To Delight Customers

Mantra For Retailers: Streamline Product Information To Delight Customers

Managing retail is a complex business. It starts with keeping all the attributes of your product information consistent across all platforms. That’s because your customers are everywhere today. They check out your...

Rajneesh Kumar
Rajneesh Kumar 10 July 2017
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Custom vs Readymade Script Based Online Shopping Website Development

Custom vs Readymade Script Based Online Shopping Website Development

A quick distinction between custom eCommerce development and customer marketplace scripts.

Alex Sam
Alex Sam 6 July 2017
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Understanding the Basics of Node.js

Understanding the Basics of Node.js

Node.js is an emerging framework for future applications. It helps in developing and managing intricate network applications. This post shows some peculiar design aspects of Node.js which makes it a powerful...

Ankit Gupta
Ankit Gupta 6 July 2017
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5 Reasons to Consider AI Automation for Banking

5 Reasons to Consider AI Automation for Banking

Nowadays AI automation is pushing the boundaries of technology by implementing robotics to optimise almost every process from selling financial products to customers, to loan processing; creating much more...

Asena Atilla Saunders
Asena Atilla Saunders 6 July 2017
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