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What's Left for Marketers in the AI Age: Up-Skilling for SurvivalAdding ‘AI platform management’ to your CV will boost your employability. It will demonstrate your ability to produce more with less, and your commitment to a learning mindset. Here are seven ways you can upskill with...

                Mizutani Yasutaka
                24 April 2023
            
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Overcoming 2023's Biggest Marketing ChallengesThere's no question that the beginning of 2023 has been a turbulent period for the UK economy. And this ongoing economic impact has meant that hard-pressed businesses have had to revaluate their finances for the...

                Shafqat Islam
                19 April 2023
            
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How to Write an Article with ChatGPT: Instruction by Artificial IntelligenceI decided to ask ChatGPT how to write articles with its help. All further text is written by artificial intelligence (AI). I only asked questions and compiled the answers into text.

                Polina Kedis
                18 April 2023
            
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How TikTok Impacts Your Digital Marketing StrategyTikTok’s audience and involvement rapidly rose during Covid-19 and the post covid period. 
What are the key factors involved, and how should you think about it within your marketing strategy?

                Yury Tsoy
                12 April 2023
            
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Comprehensive Analysis of Display AdvertisingAnalysing display ads isn’t easy. Firstly, a lot of people don’t understand how display advertising affects conversions and consider it an unnecessary luxury. Second, display ads tend to run across all available...

                Polina Kedis
                7 April 2023
            
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Hybrid Marketing: The Benefits of Combining Print & Digital A powerful marketing strategy is key to a successful business. This connects corporations and customers, both in person and online. But how do you know which strategy is right for your company? Here, we will explore...

                Rachel G
                31 March 2023
            
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Customer Experience Trends to Explore in 2023In today's hyper-competitive business landscape, providing a great customer experience is no longer optional. Customers expect personalized and convenient experiences, and businesses that fail to meet these...

                Sukhdev Singh
                30 March 2023
            
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Podcast – Interview with Shane Happach, CEO, MolliePart of our special series of episodes of the c-suite podcast that we’re recording in partnership with the European PR Agency Tyto and their own Without Borders podcast, this interview is with Shane Happach, CEO, Mollie.

                Russell Goldsmith
                27 March 2023
            
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SEO and AI: The Good, The Bad and The UglyAi is quickly changing the digital marketing landscape. For many marketers, this offers an opportunity for increased productivity, however, there are some important aspects to be aware of.

                Jon Kelly
                24 March 2023
            
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How a Stabilising Job Market Has Affected This Year’s Marketing and Creative Salaries Those working in the digital, creative and marketing industries can now get a glimpse into the next year’s job market following the release of the 2023 salary guide figures from workforce solutions experts, Aquent. 

                The Think Tank PR
                23 March 2023
            
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The Importance of User Experience in DeFi Mobile App DevelopmentUser experience is crucial for DeFi mobile app development as it affects user adoption and retention. A well-designed and intuitive app can simplify complex financial transactions and provide a seamless user experience.

                Sam Anderson
                20 March 2023
            
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Can AR-Enabled Personalisation Improve Sustainability in the Fashion Industry?Apparel and footwear account for a whopping 46% of returns, which - although a convenient option for consumers - is a growing trend that’s significantly impacting the environment. Could AR-enabled personalisation be...

                Matthew Klimpke
                17 March 2023
            
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Podcast – Interview with Romain Moulin, Co-founder and CEO, ExotecPart of our special series of episodes of the c-suite podcast that we’re recording in partnership with the European PR Agency Tyto and their own Without Borders podcast, this interview is with Romain Moulin, Co...

                Russell Goldsmith
                15 March 2023
            
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11 Digital Marketing Trends That Need to Be Considered in 2023Today, engaging with customers has become a major priority for businesses to generate higher revenue. Reaching the potential audience online who may need your products and services is one of the most challenging tasks...

                Eliza Martin
                9 March 2023
            
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Benefitting From Celebrity Social Proof in Marketing and PRIn today's crowded marketplace, businesses are always looking for effective ways to get their brand in front of potential customers. One strategy that has proven to be successful is leveraging the power of...

                Andy Bhatt
                8 March 2023
            
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How to Get Better at Creating Digital Content in 2023Content marketing is cost-effective, but many organisations haven’t invested in the proper setup to help their teams to flourish.

                Erica Gunn
                7 March 2023
            
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The Rise of Mobile Games as a New Marketing StrategyAs technology advances, mobile gaming has become more popular than ever. With millions of people using their smartphones and tablets to play games, it's no surprise that businesses are finding new ways to engage...

                steven clark
                2 March 2023
            
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Customer Journey KPIs: 10 Tips to Identify and Track Every Stage in the Sales FunnelSales funnels are essential for sales teams to help identify and track their leads. It represents a base for various metrics in the sales process for startups and provides a valuable startup guide to understanding the...

                ernesto davion
                27 February 2023
            
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How Marketers Can Leverage Last Year’s Learnings to Stop 2023 Strategy Stagnation The world of digital marketing and programmatic advertising cannot be accused of standing still. 2022 saw not only technological changes, such as further developments to accommodate the fall of third-party cookies and...

                Rodney Perry
                27 February 2023
            
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CDPs & MAPs – Working Together to Deliver Seamless Customer ExperiencesCDPs and MAPs are two key technologies that businesses are using to deliver seamless CX. CDPs help businesses collect, store, and analyse customer data, while MAPs help businesses automate and personalise their...

                Andrew Addison
                22 February 2023
            
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8 Trends to Rule the Email Marketing Space in 2023Email marketing has seen several technological advancements in the past couple of years. In 2022, we saw Dark Mode compatible emails, interactivity, and increased focus on customer data security. This year, we are...

                Kevin George
                21 February 2023
            
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How Economic Uncertainty Represents a Customer Experience OpportunityThe arrival into the third decade of the 2000s has been anything but smooth sailing for businesses and their customer experience (CX) departments. The pandemic saw many brands quickly digitise to meet consumer demand...

                Cormac Kelly
                17 February 2023
            
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Top 11 Retail and Ecommerce Trends to Watch in 2023Consumers are increasingly interested in experiences rather than products. That's why experiential shopping, which offers unique opportunities for customers to interact with brands, is becoming popular. From food...

                Sudhanshu Singh
                16 February 2023
            
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How Failure Can Build InnovationAs the saying goes, “60% of the time, it works every time”. And while it is most likely ill advised to take anything Anchorman’s Brian Fantana says with more than a pinch of salt, but he perhaps was onto something...

                Candyspace Media
                15 February 2023
            
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Visual Trends for Social Media in 2023As a brand, it's crucial to keep up with the latest visual design trends on social media. The field is constantly evolving, with new technologies, techniques and aesthetics emerging all the time. In this post, we&...

                Samantha Brown
                14 February 2023
            
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