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Pinterest: 3 Reasons it Could Now be Retail's Perfect Bedfellow.

Pinterest: 3 Reasons it Could Now be Retail's Perfect Bedfellow.

For the past few years, Pinterest has been in the shadows of the likes of Facebook and Instagram when it comes to advertising. With a slew of new features and 110m+ active users, perhaps now it has come of age for...

Angela Southall
Angela Southall 21 June 2017
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eSports: Are they here to stay?

eSports: Are they here to stay?

When mentioning eSports, a lot of people can’t really identify with the concept or idea behind a spectator sport based on people watching others play a game on a computer or console like the PS4 or Xbox One. Many...

Jan Zajac
Jan Zajac 20 June 2017
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Trends Shaping Machine Learning in 2017

Trends Shaping Machine Learning in 2017

Technologies in the field of data science are progressing at an exponential rate. The introduction of Machine Learning has revolutionized the world of data science by enabling computers to classify and comprehend...

Ronald van Loon
Ronald van Loon 20 June 2017
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Digital Transformation Starts with Customer Experience

Digital Transformation Starts with Customer Experience

I attended the interview with Nick Drake, Senior Vice President, Direct to Consumer at T-Mobile and Otto Rosenberger who serves as CMO at the Hostelworld Group at the Adobe Summit. The key take away of the entire...

Ronald van Loon
Ronald van Loon 20 June 2017
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Mobile Marketing to Millennials – How to Catch Their Attention?

Mobile Marketing to Millennials – How to Catch Their Attention?

Since millennials are a unique segment, you can say goodbye to traditional marketing methods- well, it is never easy to influence the influencers. Let’s see some tips on how to approach millennials and catch their...

Asena Atilla Saunders
Asena Atilla Saunders 20 June 2017
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Why I won’t be at Cannes Lions this year.

Why I won’t be at Cannes Lions this year.

Last year, we rented a 100' motor yacht called the Accama. (see above). It came stocked with unlimited Champagne and Rosé. We shared it with the most interesting and influential people we could think of and...

Rod Banner
Rod Banner 19 June 2017
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How To Master Localized SEO

How To Master Localized SEO

When you’re rolling out different language versions of your website, ignore localized SEO at your peril. Failing to consider local keywords, backlinks and social media could cost you valuable site visitors. You’re...

David Ost
David Ost 14 June 2017
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Dynamic Remarketing and Video: A Symbiotic Connection

Dynamic Remarketing and Video: A Symbiotic Connection

Everyone enjoys video, and now video is making a big splash in dynamic retargeting. Gone are the days of generic video retargeting, enter video retargeting for maximum appeal.

Sarah Nochimowski
Sarah Nochimowski 14 June 2017
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How To Utilise Big Data in Logistics

How To Utilise Big Data in Logistics

The importance of utilising big data in the Logistics industry has accelerated, since vast amounts of data is being generated from telematics, barcode scanners, RFID readers, software systems managing operations and...

Asena Atilla Saunders
Asena Atilla Saunders 14 June 2017
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Future Innovations in Mobile Payments

Future Innovations in Mobile Payments

All major mobile industry players have already integrated a personalized version of a mobile wallet (such as Android Pay and Apple Pay). With Apple Pay alone growing by one million new users per week, the future is...

Niharika Singhai
Niharika Singhai 13 June 2017
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What does the online customer journey look like for tech companies?

What does the online customer journey look like for tech companies?

The technology industry is an intensely competitive one and as such, the key to survival for businesses in this industry is often constant innovation and meeting the needs of their customers. With this, the online...

Udesh Jadnanansing
Udesh Jadnanansing 12 June 2017
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How Influencer Marketing diversification can convert customers

How Influencer Marketing diversification can convert customers

High-profile cases of non-disclosure and issues of transparency have recently brought into question Influencer Marketing’s rules of engagement for brands, influencers and regulatory bodies. However, reports of its...

Mark Henshall
Mark Henshall 8 June 2017
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6 ways UX can improve your existing website

6 ways UX can improve your existing website

Nowadays more and more businesses are realising the financial and non-financial benefits of implementing a user-centred approach to their website or web application. From increased conversions to reduced costs, the...

Alaina Roberts DipM MCIM CM
Alaina Roberts DipM MCIM CM 7 June 2017
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Direct Mail & Print – Two Industries Which Constantly Innovate

Direct Mail & Print – Two Industries Which Constantly Innovate

In all industries there is a need to innovate, this is certainly true of both the direct mail and print industries, which regularly fuse together and combine with technology related innovations to deliver excellence...

David Bryan
David Bryan 7 June 2017
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Netting a wider readership through smart analytics

Netting a wider readership through smart analytics

It’s a tumultuous time for news providers. Web-based content has meant younger news sites are drawing readers away from the established publications with traditionally loyal readers. The internet doesn’t care for...

Lisa Luu
Lisa Luu 7 June 2017
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Never Mind the 2017 UK General Election - What about the 2067 one?

Never Mind the 2017 UK General Election - What about the 2067 one?

Technology keeps appearing as an election theme - from Wilson's "White Heat of Technology" in the 60's to today's "Digital Economy" . With that in mind, and keeping an eye on today'...

Edward Riseman
Edward Riseman 6 June 2017
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The Fin-ternet of Things: The Impact of IoT on Financial Services

The Fin-ternet of Things: The Impact of IoT on Financial Services

IoT is already blowing our minds in our daily lives with its fancy droids, and refrigerators reminding us our milk is overdue. Its impact is also becoming more significant in the business world with industries...

Asena Atilla Saunders
Asena Atilla Saunders 5 June 2017
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Employer Branding: How To Build A Strong Brand On Social

Employer Branding: How To Build A Strong Brand On Social

If you’re looking for a job, especially in social media, you need to remember about updating and controlling your social media profile and privacy. You don’t want the CEO to catch you red-handed doing something...

Jan Zajac
Jan Zajac 1 June 2017
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Mobile App Development: How To Decide Between Native, Hybrid or Web [Infographic]

Mobile App Development: How To Decide Between Native, Hybrid or Web [Infographic]

Mobile app development companies are getting serious about the platforms they choose for creating applications. On one hand, where such services are available with a number of companies, there is still some conflict...

Janet Scott
Janet Scott 1 June 2017
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4 Best Practice Tips For Web Push Notifications

4 Best Practice Tips For Web Push Notifications

Thanks to its “real real-time” nature, web push is one of the most effective ways for marketers to engage customers as they shop and deliver time-sensitive information. Not to mention, it’s something customers want.

Sruthi Narayanan
Sruthi Narayanan 31 May 2017
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Should Brands Advocate Activism?

Should Brands Advocate Activism?

Historically, brands have been largely a-political, seeking the broadest possible appeal for their ads. But, following the seismic political shifts of 2016, is it time that brands became activists for issues that...

Rebekah Mackay Miller
Rebekah Mackay Miller 30 May 2017
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The Rise Of Augmented Reality And Immersive Brand Experiences

The Rise Of Augmented Reality And Immersive Brand Experiences

Experiences define a brand. How do you differentiate yours? Learn what augmented reality could mean for your customer experience and how digitally-mature brands leveraged it even before the Pokemon frenzy.

Poonam Singh
Poonam Singh 25 May 2017
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360 Video: 5 Things To Know Before You Start Planning

360 Video: 5 Things To Know Before You Start Planning

360 video is a bit of a paradox. While some pundits love to group it in with augmented and virtual reality, others don’t. It’s all a bit confusing for the consumer (who probably doesn’t really care) but for someone in...

Davor Cvitas
Davor Cvitas 24 May 2017
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8 Marketing Automation Mistakes And How To Avoid Them

8 Marketing Automation Mistakes And How To Avoid Them

According to the Annuitas group, businesses that use marketing automation to nurture prospects experience as much as a 451% increase in qualified leads. But is every company using marketing automation efficiently and...

Richard Fallah
Richard Fallah 23 May 2017
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Demystifying Artificial Intelligence

Demystifying Artificial Intelligence

The opportunities of AI stretch far beyond simplifying routine tasks, and in marketing tech ecosystems particularly, we are already experiencing how smart technology can complement rather than detract from digital...

Giovanni Strocchi
Giovanni Strocchi 22 May 2017
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