Articles - Page3

Filters
Filter by Topic
Best Tips for Email Marketing You Should Know to Grow Your Business

Best Tips for Email Marketing You Should Know to Grow Your Business

Email marketing is an effective marketing channel through which you can send promotional messages to people in mass numbers. In this digital world, emails are used as reliable means of communication, acting as a...

Digital Doughnut Contributor
Digital Doughnut Contributor 1 September 2021
Read more
How Your Business Can Save Money Using Software

How Your Business Can Save Money Using Software

Being an entrepreneur is not easy by any stretch of the imagination. Running a business is one of the most difficult projects you can take on. This is why so many businesses fail. If you want your company to survive...

Maggie Bloom
Maggie Bloom 20 August 2021
Read more
How to Improve Your Email Marketing Deliverability for Optimum Open Rates

How to Improve Your Email Marketing Deliverability for Optimum Open Rates

Email marketing is an evergreen strategy for marketers and is amongst the most convenient ways of reaching out to new as well as existing customers. Email marketing campaigns have been a boon for companies and online...

Priya Kumari
Priya Kumari 9 August 2021
Read more
5 Critical Questions Businesses Need to Ask Themselves to Successfully Sail Through the Waves of Covid Disruption

5 Critical Questions Businesses Need to Ask Themselves to Successfully Sail Through the Waves of Covid Disruption

Coronavirus shook the fiscal and operational thresholds of businesses across the globe beyond tolerable limits. And if you thought that the destruction was over, this isn't quite true for the post-pandemic...

Priya Kumari
Priya Kumari 5 August 2021
Read more
What Businesses Need to do About Marketing in the Age of Automation

What Businesses Need to do About Marketing in the Age of Automation

Marketing is all about fulfilling the needs and desires of as many people in your target market as possible. However, to fulfill so many needs, the marketing strategy has to be highly intricate.

Praveen Mishra
Praveen Mishra 30 July 2021
Read more
Infographic: Closing the Omnichannel Gap

Infographic: Closing the Omnichannel Gap

A new report from London Research explores how companies can adopt omnichannel strategies for stronger brand-consumer connections. The research, carried out in partnership with Catalyst and Xaxis, is based on...

Linus Gregoriadis
Linus Gregoriadis 29 July 2021
Read more
Emotional Drivers: Why They’re Key to Ecommerce Success in the Next Normal

Emotional Drivers: Why They’re Key to Ecommerce Success in the Next Normal

Personalised and empathetic engagement with customers - that genuinely addresses their needs - will be the key to unlocking brand loyalty and ultimately improved business performance post-pandemic.

Wulfric Light-Wilkinson
Wulfric Light-Wilkinson 19 July 2021
Read more
Powering Your Business with Connected Communications

Powering Your Business with Connected Communications

There has never been a more fragmented and competitive communications landscape than what we have today. Not only are there more products and services than ever before but there are considerably more routes to market....

Glenn Matchett
Glenn Matchett 30 June 2021
Read more
Nurturing Leads in the Best Possible Way Using Lead Management Software

Nurturing Leads in the Best Possible Way Using Lead Management Software

Lead nurturing has evidently become the most essential phase in the process of converting the generated lead. It involves purposeful engagement with your target audience. This guide provides you with the best possible...

Nivedha Natarajan
Nivedha Natarajan 11 June 2021
Read more
Top 10 Marketing Practices for Start-ups in 2021

Top 10 Marketing Practices for Start-ups in 2021

Having a great idea, team, and funds alone are insufficient to grow your start-up. Start-up marketing is an entirely different ball game. Not all digital marketing strategies ought to provide you with the same sort of...

Priya Kumari
Priya Kumari 8 June 2021
Read more
9 Clever Tips to Enhance Email Marketing to Physicians

9 Clever Tips to Enhance Email Marketing to Physicians

It is a known fact that physicians and healthcare workers are some of the busiest people on earth, so getting your emails through their everyday clutter is a no-easy task. You need a foolproof strategy to succeed in...

Alice Brown
Alice Brown 4 June 2021
Read more
5 Email Marketing Security Issues (and How to Fix Them)

5 Email Marketing Security Issues (and How to Fix Them)

Email is a key component of the internet. Whether you’re handling business, buying products, or using social media, you need an email address. Because of this, email marketing never loses value: it’s still essential...

Elliot Mark
Elliot Mark 21 May 2021
Read more
A Simple Strategy to Build Email Marketing Funnels That Convert

A Simple Strategy to Build Email Marketing Funnels That Convert

Email marketing funnels help you attract, engage, convert, and retain customers. So, let’s learn how you can build a high-performing email marketing funnel.

Raj Marwal
Raj Marwal 20 May 2021
Read more
Content is King – But Where are the Kingmakers?

Content is King – But Where are the Kingmakers?

The second-biggest challenge in lead generation is creating high quality content. London Research and Demand Exchange brought together a number of marketers working with content to discuss the problems they've...

Michael Nutley
Michael Nutley 5 May 2021
Read more
How to Run a Successful Email Outreach Campaign

How to Run a Successful Email Outreach Campaign

Email marketing is an important part of any online business promotion strategy. By using the right targeting strategies, you can grow your business from anywhere in the world, starting today. You can also use an email...

Digital Doughnut Contributor
Digital Doughnut Contributor 30 April 2021
Read more
Tricks Every B2B Consultant Needs to Know to Get More Sales

Tricks Every B2B Consultant Needs to Know to Get More Sales

B2B marketing is taking the ecommerce industry by storm, which means that going digital is fundamental if you want to succeed. Almost 50% of B2B consumers are millennials and that puts a huge change in the b2b buying...

Araz Guidanian
Araz Guidanian 13 April 2021
Read more
Infographic: Omnichannel Marketing Excellence and the Role of CDPs

Infographic: Omnichannel Marketing Excellence and the Role of CDPs

A recent report from Digital Doughnut's sister company London Research and BlueVenn explores four key dimensions of omnichannel marketing, and the impact of customer data platforms on companies that have adopted...

Linus Gregoriadis
Linus Gregoriadis 6 April 2021
Read more
High-Impact Lead Magnet Examples for Small Businesses

High-Impact Lead Magnet Examples for Small Businesses

What are high-Impact lead magnet examples for small businesses and how a correctly found email address affects lead generation?

Digital Doughnut Contributor
Digital Doughnut Contributor 24 March 2021
Read more
A Guide to Event Marketing and Promotion

A Guide to Event Marketing and Promotion

With the government roadmap to recovery and the increasing awareness that a sense of normality is soon to be upon us, the events industry is gearing up for a battle of immense proportions as they consider a return to...

Brad Chuck
Brad Chuck 23 March 2021
Read more
Understanding Your Business Marketing Assets

Understanding Your Business Marketing Assets

Marketing assets include anything used by an organisation to promote its products, services, or brand. But which assets are right for your business?

Brad Chuck
Brad Chuck 17 March 2021
Read more
6 Steps to Secure Your Online Business

6 Steps to Secure Your Online Business

The internet was helping businesses long before Covid-19 struck. Since the pandemic began, it has played a vital role in keeping businesses running. Your company website can, however, be a major source of...

Luke Watts
Luke Watts 8 March 2021
Read more
unPredictions, Part 1: Retail Marketing Priorities for 2021

unPredictions, Part 1: Retail Marketing Priorities for 2021

2020 has seen an unprecedented evolution for marketers, with five years of ecommerce growth occurring in less than twelve months. January is always oversaturated with prediction content, but this year it feels...

Sara Richter
Sara Richter 1 March 2021
Read more
Higher Promotional Returns are Available to Retailers that Can Automate Management and Execution Across Channels

Higher Promotional Returns are Available to Retailers that Can Automate Management and Execution Across Channels

In 2020, Covid-19 forced many retailers to pursue promotional and loyalty programme activity using luck rather than judgement. This is entirely understandable given the upheavals that sent shock waves through even the...

Robin Coles
Robin Coles 26 February 2021
Read more
How To Improve Your Email Marketing Campaign Using Video

How To Improve Your Email Marketing Campaign Using Video

Emails remain one of the marketing channels with a higher conversion rate, and no email works better than one you combine with video content. In this piece, we show you how video can help you boost your email...

Victor Blasco
Victor Blasco 3 February 2021
Read more
From First-Time Customer To Loyal Brand Ambassador In 5 Stages

From First-Time Customer To Loyal Brand Ambassador In 5 Stages

As marketers, it’s too easy to focus resources on acquiring new customers or reducing churn. So how can you ensure your most loyal customers are getting the exclusive experience they deserve? The 5 Principles of...

Alyssa Jarrett
Alyssa Jarrett 2 February 2021
Read more
ArticlesRSS 2.0