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Nurturing Leads in the Best Possible Way Using Lead Management Software

Nurturing Leads in the Best Possible Way Using Lead Management Software

Lead nurturing has evidently become the most essential phase in the process of converting the generated lead. It involves purposeful engagement with your target audience. This guide provides you with the best possible...

Nivedha Natarajan
Nivedha Natarajan 11 June 2021
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Top 10 Marketing Practices for Start-ups in 2021

Top 10 Marketing Practices for Start-ups in 2021

Having a great idea, team, and funds alone are insufficient to grow your start-up. Start-up marketing is an entirely different ball game. Not all digital marketing strategies ought to provide you with the same sort of...

Priya Kumari
Priya Kumari 8 June 2021
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9 Clever Tips to Enhance Email Marketing to Physicians

9 Clever Tips to Enhance Email Marketing to Physicians

It is a known fact that physicians and healthcare workers are some of the busiest people on earth, so getting your emails through their everyday clutter is a no-easy task. You need a foolproof strategy to succeed in...

Alice Brown
Alice Brown 4 June 2021
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5 Email Marketing Security Issues (and How to Fix Them)

5 Email Marketing Security Issues (and How to Fix Them)

Email is a key component of the internet. Whether you’re handling business, buying products, or using social media, you need an email address. Because of this, email marketing never loses value: it’s still essential...

Elliot Mark
Elliot Mark 21 May 2021
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A Simple Strategy to Build Email Marketing Funnels That Convert

A Simple Strategy to Build Email Marketing Funnels That Convert

Email marketing funnels help you attract, engage, convert, and retain customers. So, let’s learn how you can build a high-performing email marketing funnel.

Raj Marwal
Raj Marwal 20 May 2021
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Content is King – But Where are the Kingmakers?

Content is King – But Where are the Kingmakers?

The second-biggest challenge in lead generation is creating high quality content. London Research and Demand Exchange brought together a number of marketers working with content to discuss the problems they've...

Michael Nutley
Michael Nutley 5 May 2021
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How to Run a Successful Email Outreach Campaign

How to Run a Successful Email Outreach Campaign

Email marketing is an important part of any online business promotion strategy. By using the right targeting strategies, you can grow your business from anywhere in the world, starting today. You can also use an email...

Digital Doughnut Contributor
Digital Doughnut Contributor 30 April 2021
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Tricks Every B2B Consultant Needs to Know to Get More Sales

Tricks Every B2B Consultant Needs to Know to Get More Sales

B2B marketing is taking the ecommerce industry by storm, which means that going digital is fundamental if you want to succeed. Almost 50% of B2B consumers are millennials and that puts a huge change in the b2b buying...

Araz Guidanian
Araz Guidanian 13 April 2021
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Infographic: Omnichannel Marketing Excellence and the Role of CDPs

Infographic: Omnichannel Marketing Excellence and the Role of CDPs

A recent report from Digital Doughnut's sister company London Research and BlueVenn explores four key dimensions of omnichannel marketing, and the impact of customer data platforms on companies that have adopted...

Linus Gregoriadis
Linus Gregoriadis 6 April 2021
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High-Impact Lead Magnet Examples for Small Businesses

High-Impact Lead Magnet Examples for Small Businesses

What are high-Impact lead magnet examples for small businesses and how a correctly found email address affects lead generation?

Digital Doughnut Contributor
Digital Doughnut Contributor 24 March 2021
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A Guide to Event Marketing and Promotion

A Guide to Event Marketing and Promotion

With the government roadmap to recovery and the increasing awareness that a sense of normality is soon to be upon us, the events industry is gearing up for a battle of immense proportions as they consider a return to...

Brad Chuck
Brad Chuck 23 March 2021
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Understanding Your Business Marketing Assets

Understanding Your Business Marketing Assets

Marketing assets include anything used by an organisation to promote its products, services, or brand. But which assets are right for your business?

Brad Chuck
Brad Chuck 17 March 2021
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6 Steps to Secure Your Online Business

6 Steps to Secure Your Online Business

The internet was helping businesses long before Covid-19 struck. Since the pandemic began, it has played a vital role in keeping businesses running. Your company website can, however, be a major source of...

Luke Watts
Luke Watts 8 March 2021
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unPredictions, Part 1: Retail Marketing Priorities for 2021

unPredictions, Part 1: Retail Marketing Priorities for 2021

2020 has seen an unprecedented evolution for marketers, with five years of ecommerce growth occurring in less than twelve months. January is always oversaturated with prediction content, but this year it feels...

Sara Richter
Sara Richter 1 March 2021
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Higher Promotional Returns are Available to Retailers that Can Automate Management and Execution Across Channels

Higher Promotional Returns are Available to Retailers that Can Automate Management and Execution Across Channels

In 2020, Covid-19 forced many retailers to pursue promotional and loyalty programme activity using luck rather than judgement. This is entirely understandable given the upheavals that sent shock waves through even the...

Robin Coles
Robin Coles 26 February 2021
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How To Improve Your Email Marketing Campaign Using Video

How To Improve Your Email Marketing Campaign Using Video

Emails remain one of the marketing channels with a higher conversion rate, and no email works better than one you combine with video content. In this piece, we show you how video can help you boost your email...

Victor Blasco
Victor Blasco 3 February 2021
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From First-Time Customer To Loyal Brand Ambassador In 5 Stages

From First-Time Customer To Loyal Brand Ambassador In 5 Stages

As marketers, it’s too easy to focus resources on acquiring new customers or reducing churn. So how can you ensure your most loyal customers are getting the exclusive experience they deserve? The 5 Principles of...

Alyssa Jarrett
Alyssa Jarrett 2 February 2021
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Connecting With Your Customers Throughout Covid With Mobile Wallet Technology

Connecting With Your Customers Throughout Covid With Mobile Wallet Technology

In the wake of the Covid-19 pandemic, most businesses have digitised at least some of their brand’s marketing efforts to both protect employees and connect with consumers.

Alex Catalan
Alex Catalan 10 December 2020
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How CDPs Play a Crucial Role in Omnichannel Marketing

How CDPs Play a Crucial Role in Omnichannel Marketing

New research from London Research and BlueVenn highlights the important role played by customer data platforms (CDPs) in providing a solid foundation for omnichannel marketing. The Omnichannel Marketing Excellence...

Linus Gregoriadis
Linus Gregoriadis 7 December 2020
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Changing Email Marketing Scenarios And The Rising Importance of Database Sales

Changing Email Marketing Scenarios And The Rising Importance of Database Sales

Learn about challenges in email marketing and the increasing demand in database management for successful and email efficient marketing campaigns.

Amberlynn Adam
Amberlynn Adam 5 November 2020
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Three Key Takeaways From The Omnichannel Marketing Excellence Report

Three Key Takeaways From The Omnichannel Marketing Excellence Report

A new report from Digital Doughnut sister company London Research explores the extent to which organizations are delivering integrated customer experiences. Carried out in partnership with BlueVenn, the research is...

Linus Gregoriadis
Linus Gregoriadis 28 October 2020
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How To Boost Marketing Results By Adding Videos In Your Email Campaigns

How To Boost Marketing Results By Adding Videos In Your Email Campaigns

How can you make email marketing even more effective? Is the best way to include engaging content as a video?

Valerie Frolova
Valerie Frolova 15 October 2020
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Startup Growth Hacks: How To Send Cold Emails That Get Responses

Startup Growth Hacks: How To Send Cold Emails That Get Responses

Startups and small businesses wishing to reach new partnerships, PR outlets and new sources of organic traffic without the help of an agency need to master the essential steps of cold outreach.

Eleanor Bennett
Eleanor Bennett 24 September 2020
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5 Reasons Why You Should be Purchasing a Targeted Email List

5 Reasons Why You Should be Purchasing a Targeted Email List

When it comes to B2B marketing, purchasing targeted email lists come with many benefits. Let’s have a clearer and better understanding of why an email list is important and how they can accelerate B2B lead generation.

Stella Scooby
Stella Scooby 23 September 2020
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There’s No Such Thing As The Perfect CMS

There’s No Such Thing As The Perfect CMS

In the current pandemic-induced era of accelerated digital transformation, a “digital business card” is no longer enough to survive. Having a strong online presence is in fact essential for businesses to thrive in...

Chris Purcell
Chris Purcell 18 September 2020
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