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Promotional Email Goals & How to Achieve Them

Promotional Email Goals & How to Achieve Them

Every promotional email has 3 goals: open, engage & convert. Learn how to maximize the success of promotional email campaigns with these tips.

Elizabeth Bell
Elizabeth Bell 1 July 2016
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5 Reasons You Think You Don't Need a Referral Scheme

5 Reasons You Think You Don't Need a Referral Scheme

Despite a recent report that 92% of consumers believe recommendations from friends and family over all forms of advertising, many companies don't see the need for referrals to be a formal part of their referral...

Angela Southall
Angela Southall 29 June 2016
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[VIDEO] How to Keep Email Subscribers Engaged over Summer

[VIDEO] How to Keep Email Subscribers Engaged over Summer

How can we as marketers, from small business or large enterprise, expect any kind of engagement when nobody is at the office over the summer? Well, it can be more difficult than usual but it’s not impossible.

Sophia Skinbjerg
Sophia Skinbjerg 27 June 2016
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How to Create Effective Inbound Email Nurture Workflows: 5 Considerations

How to Create Effective Inbound Email Nurture Workflows: 5 Considerations

So your Inbound campaign is set, your blogs and offer content are live, your social messaging and channel promotion are in place - and you're seeing some relevant leads come in through your landing page.

Alex Embling
Alex Embling 24 June 2016
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What Compels Your Customers to Share? - Psychology of Referrals (Part 2)

What Compels Your Customers to Share? - Psychology of Referrals (Part 2)

In Part 1 of the Psychology of Referral we explored the concepts of social capital and social risk and how these relate to our propensity to share brands with friends. Here we will dive into the specifics of how...

Angela Southall
Angela Southall 23 June 2016
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10 Common Phrases in Viral Headlines

10 Common Phrases in Viral Headlines

Ever wondered what is the secret sauce that makes some content go viral while other content is simply left behind to be forever lost on page 4 of Google? You’re not alone – finding out the secret ingredients that...

Sophia Skinbjerg
Sophia Skinbjerg 21 June 2016
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3 Common Rookie Email Marketing Mistakes

3 Common Rookie Email Marketing Mistakes

As a B2B marketer, I create a lot of marketing emails, and I receive a lot too. So I’ve pretty much seen the good, the bad and the downright ugly of email marketing. A few common mistakes seem to show up over and over...

Nancy Murray
Nancy Murray 17 June 2016
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Psychology of Referral: What Motivates Customers to Refer-a-friend?

Psychology of Referral: What Motivates Customers to Refer-a-friend?

In the first of this three-part series on the psychology of referral, we’ll look at the concepts of social capital and social risk. The secret behind every successful referral is instilling a greater sense of one...

Angela Southall
Angela Southall 14 June 2016
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6 Reasons to Revisit Your Email Strategy During the Summer

6 Reasons to Revisit Your Email Strategy During the Summer

Chances are the office is never full during the summer months. People will usually start to take vacation towards the end of June and this can continue haphazardly right through until August. This pattern is reflected...

Sophia Skinbjerg
Sophia Skinbjerg 13 June 2016
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Millennials and B2B Marketing: What Is It They Want?

Millennials and B2B Marketing: What Is It They Want?

“Millennial”. It’s a word that has gained exponential traction in the last 12-24 months, becoming almost part of our daily language when we talk about content marketing and marketing strategies. And time and time...

Sophia Skinbjerg
Sophia Skinbjerg 10 June 2016
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In or out? What the EU decision will mean for data

In or out? What the EU decision will mean for data

Brexit could mean big change when it comes to handling customer data. Find out how UK businesses could be affected by the referendum.

Kate Watkins
Kate Watkins 8 June 2016
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Powerful Tools Don’t Compensate for Weak Thinking

Powerful Tools Don’t Compensate for Weak Thinking

It is staggering how many cool things we can do in marketing today that a few years ago would have been a dream. But between the data or tools and the acting upon them stands something that is still very human and...

Renzo Rizzo
Renzo Rizzo 6 June 2016
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How to Successfully Use Video in Email Marketing – Strategy & Structure

How to Successfully Use Video in Email Marketing – Strategy & Structure

Before you start with your video in email campaign, you need to know the answers to questions such as – why do you wish to create the email campaign?

Ayswarrya G
Ayswarrya G 6 June 2016
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Before Your next Marketing Campaign: What Is Google URL Builder?

Before Your next Marketing Campaign: What Is Google URL Builder?

Thinking of paying for advertising or running an email marketing campaign. We take a look at what is Google URL Builder and why you should use it.

Jason Sammon
Jason Sammon 3 June 2016
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The Power of Email Automation

The Power of Email Automation

Automated transactional emails can be the cornerstone of a hotels' communication strategy – they share details about the transaction, include all reservation information and hotel details to ensure the guest has...

Nicki Graham
Nicki Graham 2 June 2016
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12 Things to Check Before You Send a Newsletter

12 Things to Check Before You Send a Newsletter

Before you send a newsletter, take the time to check these 12 things so that you don’t waste time repairing shortcuts later on. It’s worth the 2 min read.

Sophia Skinbjerg
Sophia Skinbjerg 1 June 2016
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How To Use Video In Email Marketing Campaigns: Embedding, GIFs, or Linking

How To Use Video In Email Marketing Campaigns: Embedding, GIFs, or Linking

Have you watched the Dove Real Beauty Sketches video? It emotionally appeals to women all over the world to embrace their beauty - "You're more beautiful than you think." This video got more than 66...

Ayswarrya G
Ayswarrya G 26 May 2016
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Anxious How to Avoid Gmail Promotions Tab? Worry Not!

Anxious How to Avoid Gmail Promotions Tab? Worry Not!

Since Gmail’s introduction of three Inbox tabs, Primary, Social, and Promotions, marketers have been concerned about the conversion of their emails. As many say ending up in the Promotions tab can lead to a marketing...

Maria Wachal
Maria Wachal 24 May 2016
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The Anatomy Of A High-Performing Email Design

The Anatomy Of A High-Performing Email Design

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Jessica Schramm
Jessica Schramm 24 May 2016
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Data driven buyer personas – 5 essential tips to remember

Data driven buyer personas – 5 essential tips to remember

I wanted to share a few standout points from our recent Morning Brief event that we ran in partnership with IIH Nordic.

Martin Wallace
Martin Wallace 18 May 2016
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Add WhatsApp to your hotel engagement strategy

Add WhatsApp to your hotel engagement strategy

As of February 2016, WhatsApp surpassed the 1 billion users mark. That means 1 in 7 people in the world now use it and what’s more, 42 billion messages are sent daily using the app (compared with a mere 20 billion by...

Nicki Graham
Nicki Graham 11 May 2016
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A List! A List! My Kingdom for a Customer List!

A List! A List! My Kingdom for a Customer List!

In case you haven’t noticed already, successful marketing isn’t a shot in the dark. And neither is it simply about big ideas, charm and smooth talking.

Anthony Glynn
Anthony Glynn 10 May 2016
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How To Triple Email List Growth Using Proven Offline Tactics

How To Triple Email List Growth Using Proven Offline Tactics

Tired of using opt-in forms and not seeing the desired numbers? Out of online strategies to grow your email list? Maybe you should consider looking for some offline tactics. In this post, I'm going to talk about 5...

Ayswarrya G
Ayswarrya G 9 May 2016
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Growth Hacking Perspectives From a Funded Startup

Growth Hacking Perspectives From a Funded Startup

If you’re new to using marketing automation, or have been using the tools for some time, our quick guide is a great overview for using the Top 6 Marketing Automation Tools.

Richard Fallah
Richard Fallah 9 May 2016
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Web personalisation – 7 campaign ideas to get started

Web personalisation – 7 campaign ideas to get started

Personalisation is a given in today’s marketing world: consumers demand it, technology enables it, yet the majority of brands aren’t doing it anywhere near as much – or as effectively – as they should be. Here are...

Martin Wallace
Martin Wallace 6 May 2016
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