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The Email Revolution – The Steps To Sophistication!Your marketing strategy might be effective today but if you’re not planning for the future and the possibility of potential disruptors changing your industry, you could be putting your business at risk of failing, and...

                Jenna Tiffany
                27 September 2016
            
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Connecting Social Media & Lead GenerationSocial media is much more than just a way to grow your brand and connect with your current customers. When done correctly, you can actually use sites like Facebook, Twitter, LinkedIn and Instagram to generate real...

                Faizan Syed
                26 September 2016
            
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Adding Emojis To Your Email MessagesUnless you lived under a rock for the past year, you couldn’t help but notice that emojis, emoticons, smiley faces, or whatever you choose to call them exploded across the internet.

                Matt Zajechowski
                23 September 2016
            
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How to Use Branding AutomationCompanies are in fierce competition for gaining the biggest client database faster than the rest. Branding is crucial for getting a business’ name out there and to stand out from the crowd. 

                Dustin Ford
                22 September 2016
            
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When One Rookie Mistake Ruins a Near-Perfect Customer ExperienceEvery marketer’s goal should be to understand what each customer wants at a granular level, and then create an experience that prioritizes those unique preferences. But despite claiming to be customer-first, many top...

                Sruthi Narayanan
                20 September 2016
            
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12 Must-Know Stats From The State Of Inbound 2016 ReportHave you ever read a company blog, been on a landing page for an eBook, or clicked a link in an email? Then inbound has [metaphorically] made contact in your life. These are just a few parts that make up the entirety...

                Shelby Catalano
                20 September 2016
            
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Using Emojis in Subject Lines – Is It Smart or Stupid?Over the summer some really interesting research came out about the effectiveness of emojis. Now for someone that ❤️ using emojis 👈 👉 and center, I’m all for learning more about what other...

                Sophia Skinbjerg
                19 September 2016
            
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The No.1 Barrier to Customer Advocacy. Life.In a busy world where brands compete for attention above the noise of the internet and social media, is there any hope of companies harnessing customer advocacy?  The trick is ensuring that your brand becomes part of...

                Angela Southall
                16 September 2016
            
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Why You Should Be Super Excited about TFM 2016200 speakers. 15 theatres. 100's of martech exhibitors. All free.

TFM is delivering a super-charged show to match the pace of change in this exciting (yet daunting) time of marketing. With the dawn of smart...

                Simran Bhogal
                15 September 2016
            
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Common Blogging Mistakes You Should AvoidWhat happens if you’re not a blogger by trade? Or if you’re only just starting to venture into the world of blogging? Here's 7 common blogging mistakes that you can avoid the moment you start writing.

                Sophia Skinbjerg
                14 September 2016
            
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When Should You Use SMS to Reinforce Your Email Campaign?Before you send that promotional text message – or email, mobile app notification email, or direct mail circular – make sure it's relevant

                Jim Buchanan
                13 September 2016
            
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China-lize Your Marketing AssetsGlobal and international organizations have to be able to communicate and engage with costumers in native Chinese locales; vice-versa many Chinese goods are now being promoted in western markets so this is generating...

                Giuseppe Marcigliano
                8 September 2016
            
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Homebrew Digital Analytics: Making the Most of Your Transaction Data.“It is a truth universally acknowledged that a digital campaign in possession of a meagre budget, must be in want of some good data” – Jane, Digital Marketing Manager.

                Christopher Tia
                8 September 2016
            
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The Importance of Video Marketing for B2BWhen it comes to reaching customers we all know that email converts higher than any other marketing channel. Video has proven extremely powerful in getting the best from email as just using the term “video” in the...

                Eleanor Leonne Bennett Dip DigM
                5 September 2016
            
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Email Marketing: Most Effective (and easiest) Lead Gen TacticNo matter how many new channels, tools or gadgets are thrown to marketers, it seems that email marketing prevails as the most effective and the easiest to execute according to the latest study from Ascend2.

                Sophia Skinbjerg
                2 September 2016
            
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Bulk SMS Gateway - A Key to Promoting Your BusinessSMS marketing has literally expanded the business options for many companies all over the world. As a strong tool for reaching out to the target audience and enhancing sales, bulk SMS marketing is nowadays used by...

                Nidhi Agrawal
                31 August 2016
            
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6 Emails You Should Send to Your Customers in EcommerceIf you work in the ecommerce business you are probably using email marketing already. It’s one of the primary tools chosen to stay in touch with your potential customers.

                Eliza Bzdon
                25 August 2016
            
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22 Important Tips to Improve Your B2B Email MarketingThe most important information must be placed on top, as the recipients’ email clients or devices have a limited view at the first glance. Don’t make your target audience scroll far too long for them to get your key...

                Keren Mulia
                24 August 2016
            
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7 Best Practices for Marketing to MillennialsBased on an infographic published by Marketingprofs, we look at the 7 best practices for marketing to millennials and how to use them in email marketing.

                Sophia Skinbjerg
                24 August 2016
            
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Become a Marketing Data Expert in Four Easy StepsAnalyzing data is no longer just for aggregators or other professionals. Leveraging your CRM data is a great place to start.

                Marina Grindle
                23 August 2016
            
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It's a Dog's Life - 5 Pet Trends Driving Advocacy.Two years ago I had a new addition to my family. Much preparation took place before the new arrival. And then I came home like any proud new parent to introduce them to my family. He was gorgeous...big brown eyes...

                Angela Southall
                22 August 2016
            
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Why CMOs Have to Use Customer Lifetime Value (E-commerce)Customer lifetime value is the "optimization metric" in E-commerce that let CMOs allocate their efforts and adjust their budget toward the most profitable customers - those that bring the most value to the...

                Silviya Dineva
                17 August 2016
            
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Take A Mobile-First Approach to Email to Target On-The-Go ConsumersIf you aren’t designing your emails for mobile devices, chances are that your message is not getting the attention it deserves. Mobile-friendly design is the most crucial component for successful mobile email marketing.

                Larisa Bedgood
                11 August 2016
            
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Why Aren’t my Employees Engaged? - How to Overcome the Pitfalls of Employee AdvocacyResearch shows the benefits of a formal Employee Advocacy for the firm and its employees, however, it does not suffice to “start doing Employee Advocacy” and expect positive results to come in automatically and...

                Anita Theis
                9 August 2016
            
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7 Tips For Lead GenerationNo matter how grand the campaign, how thoughtful the strategy or how well produced the content, nothing matters more to marketers than lead generation. At the end of the day, if sales are being handed either too few...

                Sam Geapin
                9 August 2016
            
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