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5 Trends from 2016: Pointing to Importance of Trust Based Marketing

5 Trends from 2016: Pointing to Importance of Trust Based Marketing

As consumer trust in traditional broadcast advertising has continued to diminish, 2016 has been a breakthrough year for the phenomenon known as trust marketing. As the year draws to a close, we look back on some of...

Angela Southall
Angela Southall 19 December 2016
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Why SMS Marketing Makes Sense for Both Large and Small Businesses

Why SMS Marketing Makes Sense for Both Large and Small Businesses

Of all of the promotional tools available to brands and businesses today, such as online advertising, content marketing, and social media, few have as big an impact as text messaging.

Matthew Winters
Matthew Winters 16 December 2016
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How to Drive Growth and Generate Leads Through Customer Surveys

How to Drive Growth and Generate Leads Through Customer Surveys

Leads are an important aspect of business growth. Finding and nurturing leads can increase your brand's awareness and expand your customer base.

Amanda Wilks
Amanda Wilks 15 December 2016
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How Your Small Biz Can Give the Amazon Experience These Holidays

How Your Small Biz Can Give the Amazon Experience These Holidays

In an infographic recently published on Marketingprofs, Signal unwraps the 2016 holiday shopper. We decided to take a closer look at the data, using it to highlight how your small biz can give the Amazon experience...

Sophia Skinbjerg
Sophia Skinbjerg 14 December 2016
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7 Foolproof Ways To Boost Your Ecommerce Email Marketing List

7 Foolproof Ways To Boost Your Ecommerce Email Marketing List

With the vast amount of online marketing tools available to the modern day marketer, it can be quite the jungle to navigate through in the search for ways to build and grow your eCommerce email marketing list. Your...

Luisana Cartay
Luisana Cartay 13 December 2016
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America’s Relationship With Work Email

America’s Relationship With Work Email

We surveyed one thousand people who consider email significant to their work, to find out which parts of the country have the busiest professionals.

Matt Zajechowski
Matt Zajechowski 13 December 2016
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Is Cart Abandonment Right For Your Brand?

Is Cart Abandonment Right For Your Brand?

It’s common knowledge that 3 in 4 abandoned carts are recoverable, but a number of retailers still won't deliver abandonment campaigns when customers leave merchandise behind.

Sruthi Narayanan
Sruthi Narayanan 8 December 2016
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Yes, Email Marketing Still Works – You Just Need to Do it the Right Way

Yes, Email Marketing Still Works – You Just Need to Do it the Right Way

Sure, the average person receives more than 100 emails a day but email still works. Email marketing works 40 times better at finding customers than Facebook and Twitter, and compared to social media, it offers 17...

Michael Peggs
Michael Peggs 8 December 2016
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How to Increase Email Click-Through Rate

How to Increase Email Click-Through Rate

You’ve created your best email campaign ever. You hit send and are curious to see how many subscribers will react. Full of excitement, you check out newsletter stats the next day… only to discover that your email...

Stefania Goldman
Stefania Goldman 7 December 2016
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Choosing between Plain Text & HTML Email

Choosing between Plain Text & HTML Email

Deciding between plain text and HTML for email marketing is widely debated, for good reason. Both approaches offer unique advantages and disadvantages to your end users. When deciding on your approach, the important...

Roland Pokornyik
Roland Pokornyik 6 December 2016
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Top 10 Advantages Of Phone Appending Services

Top 10 Advantages Of Phone Appending Services

Email targeting is one of the most widely used marketing methods that are used by business firms all over the world at the present moment. Unlike certain other forms of marketing that can produce variable results...

Rohan Saxena
Rohan Saxena 30 November 2016
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Help! How can I boost survey completion rates?

Help! How can I boost survey completion rates?

A quick recap of our recent seminar as well a few nuggets of knowledge we have learned over the years that will help you to boost survey completion rates.

Sophia Skinbjerg
Sophia Skinbjerg 30 November 2016
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Has our love of marketing technology meant we’re ignoring our customers?

Has our love of marketing technology meant we’re ignoring our customers?

Someone recently told me that the marketing landscape was changing with new technology like the Internet of Things and programmatic. I disagree. I have worked with marketers for 4 years and have seen very little...

Liz Eden
Liz Eden 29 November 2016
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The Future of Email Marketing

The Future of Email Marketing

Email marketing is here to stay. Read about its future in the following post.

Oscar Waterworth
Oscar Waterworth 28 November 2016
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Modern HTML Email Tutorial

Modern HTML Email Tutorial

Due to the recent Gmail update time has come to rethink how modern HTML emails should be coded. In our upcoming Modern Email HTML Tutorial series you’ll learn about email coding from A to Z. Read on for more!

Roland Pokornyik
Roland Pokornyik 28 November 2016
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Send and deliver: Top tips for your festive shopping strategy

Send and deliver: Top tips for your festive shopping strategy

Black Friday/Cyber Monday/Manic Monday all provide an opportunity to deliver strong ROI from your email marketing. How can you make the most of your seasonal shopping campaigns?

Jenna Tiffany
Jenna Tiffany 25 November 2016
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8 Quick Tips to Create Awesome Black Friday and Cyber Monday Deals That Boost Your Sales

8 Quick Tips to Create Awesome Black Friday and Cyber Monday Deals That Boost Your Sales

Marketing tips that help business retailers generate leads and boost their sales on Black Friday and Cyber Monday

Richard Fallah
Richard Fallah 24 November 2016
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Finding The Right Channel Mix: The First Step Towards A Successful Digital Journey

Finding The Right Channel Mix: The First Step Towards A Successful Digital Journey

Developing a deep understanding of the target customer persona and her journey along the product or content consumption experience is a critical precursor to understanding the best marketing channels, which is key to...

Neel Majumdar
Neel Majumdar 23 November 2016
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10 Creative Ways to Capture Emails This Holiday Season [INFOGRAPHIC]

10 Creative Ways to Capture Emails This Holiday Season [INFOGRAPHIC]

With shoppers in jolly spirits and web traffic up for most industries, marketers need to be ready to capture emails where and when they can this season.

Sophia Skinbjerg
Sophia Skinbjerg 23 November 2016
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9 Split Test Ideas to Upgrade Your Email Newsletter

9 Split Test Ideas to Upgrade Your Email Newsletter

Your email newsletter might be the one way you keep contact with your company's audience. Keep the conversions coming with these simple split test ideas.

Kayli Kunkel
Kayli Kunkel 22 November 2016
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Marketing Approach for Early-Stage Companies

Marketing Approach for Early-Stage Companies

John Wanamaker once said that half of the advertising budget he spends is wasted, he just doesn’t know which half. When it comes to early-stage companies, the most important thing is to create a strategy that wastes...

Ivan Brozovic
Ivan Brozovic 22 November 2016
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How Are Emailing Habits Changing?

How Are Emailing Habits Changing?

The rise of mobile truly means rise for email too. But the emailing habits are continuously changing, so keep an eye on how your subscribers prefer to read your emails!

Roland Pokornyik
Roland Pokornyik 18 November 2016
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Gamification: Do You Need It in Your Marketing Tool Kit?

Gamification: Do You Need It in Your Marketing Tool Kit?

What is "Gamification"? Is it something you should be using in your marketing strategy and what does it mean in the context of customer referrals?

Angela Southall
Angela Southall 17 November 2016
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5 Free Design Resources to Get You Through Your Holiday Season Campaigns

5 Free Design Resources to Get You Through Your Holiday Season Campaigns

To help out all the email marketers who need to pass on ideas to their designer or perhaps need to do the grunt work themselves, we’ve assembled 5 free design resources to get you through your holiday season ...

Sophia Skinbjerg
Sophia Skinbjerg 16 November 2016
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Tips for Creative & Effective Email Designs

Tips for Creative & Effective Email Designs

You can only stand out from the competition with your emails if you deliver high quality, super relevant and stylish email templates to your audience. Check out our email design tips and make more with your next email...

Roland Pokornyik
Roland Pokornyik 15 November 2016
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