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The truth about marketing automation: 8 myths debunked

The truth about marketing automation: 8 myths debunked

Marketing automation is a tool that has certainly increased in popularity over the years. According to a survey carried out by Ascend2 in 2016, 71% of companies already use marketing automation and, among those not...

Marie-Pier Godere
Marie-Pier Godere 12 July 2017
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Email service providers – How to find your perfect match

Email service providers – How to find your perfect match

You think that some email service providers offer more powerful tools, more attractive features, more user-friendly interfaces and better performances than yours do? Switching providers can be a very stressful process...

Marie-Pier Godere
Marie-Pier Godere 12 July 2017
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Why you need that Red Thread in your Marketing Campaign

Why you need that Red Thread in your Marketing Campaign

What is a red thread?  It is that constant underlying  theme throughout all your marketing and business activities. It is there in everything that you do, from your campaigns, product, and messaging. It'...

Aniel Bhaga
Aniel Bhaga 6 July 2017
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6 Client Acquisition Tips for Agencies

6 Client Acquisition Tips for Agencies

While brand reputation and strong relationships are still important, pitching new business today has to be highly scientific and clearly mapped out. Leaving things up to “good chemistry” or reputation is just hoping...

Koertni Adams
Koertni Adams 28 June 2017
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Digital Agency Success? It’s Yours for the Taking!

Digital Agency Success? It’s Yours for the Taking!

Do you ever look at those digital agencies that have success running through them like a stick of seaside rock with envy? Wonder why they seem to have it so easy and you are still struggling? Wish you could flick a...

Jim Buchanan
Jim Buchanan 28 June 2017
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How to Use Web Push to Re-Engage Shoppers

How to Use Web Push to Re-Engage Shoppers

When you use web push throughout the entire customer journey, you can not only engage your shoppers more immediately and with increased relevance, you’ll be able to learn more about their needs and preferences along...

Sruthi Narayanan
Sruthi Narayanan 22 June 2017
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Three email marketing mistakes to avoid

Three email marketing mistakes to avoid

Email marketing is not rocket science, but like anything, you may stumble into a few traps. This increases drastically, especially when you have last minute deadlines or too many things on your plate, a few ...

Aniel Bhaga
Aniel Bhaga 20 June 2017
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11 Retention Marketing Tips to Reduce Client Turnover

11 Retention Marketing Tips to Reduce Client Turnover

While bringing in new clients should always be a priority for your agency, you don’t want to drive away existing clients because you lost focus on them. This is where retention marketing comes in. Rather than...

Koertni Adams
Koertni Adams 16 June 2017
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Dynamic Remarketing and Video: A Symbiotic Connection

Dynamic Remarketing and Video: A Symbiotic Connection

Everyone enjoys video, and now video is making a big splash in dynamic retargeting. Gone are the days of generic video retargeting, enter video retargeting for maximum appeal.

Sarah Nochimowski
Sarah Nochimowski 14 June 2017
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How to Leverage Data to Set Up an Email Drip Campaign

How to Leverage Data to Set Up an Email Drip Campaign

I’m pretty sure you’ve played Battleship at least once since you were born. Maybe you’re still playing! If you are, you know the process: it starts with intuition and total chance, and reflexion kicks in when you...

Forster Perelsztejn
Forster Perelsztejn 12 June 2017
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What does the online customer journey look like for tech companies?

What does the online customer journey look like for tech companies?

The technology industry is an intensely competitive one and as such, the key to survival for businesses in this industry is often constant innovation and meeting the needs of their customers. With this, the online...

Udesh Jadnanansing
Udesh Jadnanansing 12 June 2017
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The Most Important Email Marketing Metrics

The Most Important Email Marketing Metrics

Email marketing is highly conducive to fostering a relationship with customers enabling you to achieve business goals. It can deliver up to an astounding 30:1 ROI. Do you know how to measure your email marketing...

Renata Gajoch
Renata Gajoch 2 June 2017
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7 Proven Principles Of Email Marketing Campaigns For Ecommerce

7 Proven Principles Of Email Marketing Campaigns For Ecommerce

Your eCommerce brand needs to have the best email marketing campaigns, that’s a fact. To say that email marketing is the secret weapon for hungry leads would be incredibly misleading. After all, the benefits of...

Luisana Cartay
Luisana Cartay 1 June 2017
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4 Best Practice Tips For Web Push Notifications

4 Best Practice Tips For Web Push Notifications

Thanks to its “real real-time” nature, web push is one of the most effective ways for marketers to engage customers as they shop and deliver time-sensitive information. Not to mention, it’s something customers want.

Sruthi Narayanan
Sruthi Narayanan 31 May 2017
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8 Marketing Automation Mistakes And How To Avoid Them

8 Marketing Automation Mistakes And How To Avoid Them

According to the Annuitas group, businesses that use marketing automation to nurture prospects experience as much as a 451% increase in qualified leads. But is every company using marketing automation efficiently and...

Richard Fallah
Richard Fallah 23 May 2017
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A Complete Guide To Help Sales and Marketing Work On The Same Team

A Complete Guide To Help Sales and Marketing Work On The Same Team

''Companies with dynamic, adaptable sales and marketing processes report an average 10% more of their salespeople meet their quotas compared to other companies.'' - CSO Insight

Michael FitzGerald
Michael FitzGerald 19 May 2017
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How To Calculate Marketing ROI

How To Calculate Marketing ROI

Calculating marketing ROI is an exercise in patience and accuracy. The formula to calculate basic, short-term marketing ROI is simple: ROI = (Incremental Profit – Campaign Cost) / Campaign Cost. But marketers know...

James Loomstein
James Loomstein 16 May 2017
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Go International With Global Pages on Facebook

Go International With Global Pages on Facebook

Global Pages were invented with the purpose of simplifying social media presence of global brands on Facebook. Thanks to this feature, it’s easier not only to maintain your brand’s activities, but also to measure the...

Jan Zajac
Jan Zajac 15 May 2017
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Nine Ways To Launch A Successful Career In Digital Marketing

Nine Ways To Launch A Successful Career In Digital Marketing

Businesses are flocking towards the modern-day marketing initiatives with gusto. Taking into consideration the real-time nature of projects, and the immediate impact they can have on an organisation; a career as a...

Annette Staglieno
Annette Staglieno 10 May 2017
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5 Ways To Harness the Power Of Shoppable Marketing

5 Ways To Harness the Power Of Shoppable Marketing

What is shoppable marketing and how can you take advantage of it? We look at 5 great examples of how retailers are harnessing shoppable content to drive consumers through the purchase funnel.

Angela Southall
Angela Southall 10 May 2017
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Optimising the eCommerce customer journey

Optimising the eCommerce customer journey

In this blog, we will take a closer look at what the online buying process looks like for eCommerce websites, including customer behaviour as it relates to purchasing and the different online funnels in which you can...

Udesh Jadnanansing
Udesh Jadnanansing 9 May 2017
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The Three Categories of Online Customer Feedback

The Three Categories of Online Customer Feedback

I’ve had the joy of working with a number of companies who have kick-started their new online customer feedback journeys. A favourite pastime here at Mopinion is to look at some of the more outlandish feedback...

Udesh Jadnanansing
Udesh Jadnanansing 4 May 2017
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How to increase feedback response rates

How to increase feedback response rates

Maybe your online feedback response rates are a little lower than what you would like? Perhaps some of that feedback is not so relevant to what you are trying to achieve. So how can you increase feedback response...

Udesh Jadnanansing
Udesh Jadnanansing 3 May 2017
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The Email Blast is Dead: Here’s How You Should Really Connect with Your Audience

The Email Blast is Dead: Here’s How You Should Really Connect with Your Audience

Email blasts are dead. Email marketing, on the other hand, is very much alive and thriving. In fact, it may be the most powerful tool to drive conversions. Does that seem like a contradiction?

Liz Willits
Liz Willits 3 May 2017
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Optimise These 6 Underused Pages for Higher On-Page Conversions

Optimise These 6 Underused Pages for Higher On-Page Conversions

You already have a website, so why not focus on optimising what’s already working for you? Your website is the best place to collect high-quality leads, and with the right tools and advice, you’ll turn your website...

Kristian Jønsson
Kristian Jønsson 13 April 2017
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