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5 Trends in Marketing Automation to be aware of

5 Trends in Marketing Automation to be aware of

If you ignore the rise of Smart Marketing. If you neglect to professionalise your digital strategy right now. Prepare yourself for a rough time. Here are 5 trends to support that statement.

Daniel Janus
Daniel Janus 31 July 2017
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How to use your CRM data to gain an advantage over your competitors

How to use your CRM data to gain an advantage over your competitors

These 8 stats prove that outstanding customer experience can help to protect the customer base against competitors’ raids. With CRM in place, such service doesn’t rest entirely on sales people’s shoulders.

Darya Yermashkevich
Darya Yermashkevich 24 July 2017
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Get Your Emails Opened with These 7 Expert Subject Line Tricks

Get Your Emails Opened with These 7 Expert Subject Line Tricks

The funny thing is, subject lines aren't rocket science—your subject line should describe the content inside of your email. Plain and simple, right? The best subject lines give your readers a glimpse of what they...

Shelby McGuigan
Shelby McGuigan 21 July 2017
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How to use animation to become an email superstar

How to use animation to become an email superstar

Sending an email these days is like jumping in a fierce competition against hundreds of other senders to win a few seconds of your target’s precious attention. You need to find clever ways to stand out from the crowd....

Marie-Pier Godere
Marie-Pier Godere 14 July 2017
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Marketing Personas: Are You Doing it Right?

Marketing Personas: Are You Doing it Right?

Defining who your audience is the basis of a good marketing strategy. How can you send a personalized communication to your target audience, well identify their needs and interests, and figure out the best way to...

Marie-Pier Godere
Marie-Pier Godere 14 July 2017
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The truth about marketing automation: 8 myths debunked

The truth about marketing automation: 8 myths debunked

Marketing automation is a tool that has certainly increased in popularity over the years. According to a survey carried out by Ascend2 in 2016, 71% of companies already use marketing automation and, among those not...

Marie-Pier Godere
Marie-Pier Godere 12 July 2017
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Email service providers – How to find your perfect match

Email service providers – How to find your perfect match

You think that some email service providers offer more powerful tools, more attractive features, more user-friendly interfaces and better performances than yours do? Switching providers can be a very stressful process...

Marie-Pier Godere
Marie-Pier Godere 12 July 2017
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Why you need that Red Thread in your Marketing Campaign

Why you need that Red Thread in your Marketing Campaign

What is a red thread?  It is that constant underlying  theme throughout all your marketing and business activities. It is there in everything that you do, from your campaigns, product, and messaging. It'...

Aniel Bhaga
Aniel Bhaga 6 July 2017
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6 Client Acquisition Tips for Agencies

6 Client Acquisition Tips for Agencies

While brand reputation and strong relationships are still important, pitching new business today has to be highly scientific and clearly mapped out. Leaving things up to “good chemistry” or reputation is just hoping...

Koertni Adams
Koertni Adams 28 June 2017
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Digital Agency Success? It’s Yours for the Taking!

Digital Agency Success? It’s Yours for the Taking!

Do you ever look at those digital agencies that have success running through them like a stick of seaside rock with envy? Wonder why they seem to have it so easy and you are still struggling? Wish you could flick a...

Jim Buchanan
Jim Buchanan 28 June 2017
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How to Use Web Push to Re-Engage Shoppers

How to Use Web Push to Re-Engage Shoppers

When you use web push throughout the entire customer journey, you can not only engage your shoppers more immediately and with increased relevance, you’ll be able to learn more about their needs and preferences along...

Sruthi Narayanan
Sruthi Narayanan 22 June 2017
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Three email marketing mistakes to avoid

Three email marketing mistakes to avoid

Email marketing is not rocket science, but like anything, you may stumble into a few traps. This increases drastically, especially when you have last minute deadlines or too many things on your plate, a few ...

Aniel Bhaga
Aniel Bhaga 20 June 2017
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11 Retention Marketing Tips to Reduce Client Turnover

11 Retention Marketing Tips to Reduce Client Turnover

While bringing in new clients should always be a priority for your agency, you don’t want to drive away existing clients because you lost focus on them. This is where retention marketing comes in. Rather than...

Koertni Adams
Koertni Adams 16 June 2017
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Dynamic Remarketing and Video: A Symbiotic Connection

Dynamic Remarketing and Video: A Symbiotic Connection

Everyone enjoys video, and now video is making a big splash in dynamic retargeting. Gone are the days of generic video retargeting, enter video retargeting for maximum appeal.

Sarah Nochimowski
Sarah Nochimowski 14 June 2017
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How to Leverage Data to Set Up an Email Drip Campaign

How to Leverage Data to Set Up an Email Drip Campaign

I’m pretty sure you’ve played Battleship at least once since you were born. Maybe you’re still playing! If you are, you know the process: it starts with intuition and total chance, and reflexion kicks in when you...

Forster Perelsztejn
Forster Perelsztejn 12 June 2017
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What does the online customer journey look like for tech companies?

What does the online customer journey look like for tech companies?

The technology industry is an intensely competitive one and as such, the key to survival for businesses in this industry is often constant innovation and meeting the needs of their customers. With this, the online...

Udesh Jadnanansing
Udesh Jadnanansing 12 June 2017
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The Most Important Email Marketing Metrics

The Most Important Email Marketing Metrics

Email marketing is highly conducive to fostering a relationship with customers enabling you to achieve business goals. It can deliver up to an astounding 30:1 ROI. Do you know how to measure your email marketing...

Renata Gajoch
Renata Gajoch 2 June 2017
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7 Proven Principles Of Email Marketing Campaigns For Ecommerce

7 Proven Principles Of Email Marketing Campaigns For Ecommerce

Your eCommerce brand needs to have the best email marketing campaigns, that’s a fact. To say that email marketing is the secret weapon for hungry leads would be incredibly misleading. After all, the benefits of...

Luisana Cartay
Luisana Cartay 1 June 2017
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4 Best Practice Tips For Web Push Notifications

4 Best Practice Tips For Web Push Notifications

Thanks to its “real real-time” nature, web push is one of the most effective ways for marketers to engage customers as they shop and deliver time-sensitive information. Not to mention, it’s something customers want.

Sruthi Narayanan
Sruthi Narayanan 31 May 2017
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8 Marketing Automation Mistakes And How To Avoid Them

8 Marketing Automation Mistakes And How To Avoid Them

According to the Annuitas group, businesses that use marketing automation to nurture prospects experience as much as a 451% increase in qualified leads. But is every company using marketing automation efficiently and...

Richard Fallah
Richard Fallah 23 May 2017
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A Complete Guide To Help Sales and Marketing Work On The Same Team

A Complete Guide To Help Sales and Marketing Work On The Same Team

''Companies with dynamic, adaptable sales and marketing processes report an average 10% more of their salespeople meet their quotas compared to other companies.'' - CSO Insight

Michael FitzGerald
Michael FitzGerald 19 May 2017
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How To Calculate Marketing ROI

How To Calculate Marketing ROI

Calculating marketing ROI is an exercise in patience and accuracy. The formula to calculate basic, short-term marketing ROI is simple: ROI = (Incremental Profit – Campaign Cost) / Campaign Cost. But marketers know...

James Loomstein
James Loomstein 16 May 2017
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Go International With Global Pages on Facebook

Go International With Global Pages on Facebook

Global Pages were invented with the purpose of simplifying social media presence of global brands on Facebook. Thanks to this feature, it’s easier not only to maintain your brand’s activities, but also to measure the...

Jan Zajac
Jan Zajac 15 May 2017
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Nine Ways To Launch A Successful Career In Digital Marketing

Nine Ways To Launch A Successful Career In Digital Marketing

Businesses are flocking towards the modern-day marketing initiatives with gusto. Taking into consideration the real-time nature of projects, and the immediate impact they can have on an organisation; a career as a...

Annette Staglieno
Annette Staglieno 10 May 2017
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5 Ways To Harness the Power Of Shoppable Marketing

5 Ways To Harness the Power Of Shoppable Marketing

What is shoppable marketing and how can you take advantage of it? We look at 5 great examples of how retailers are harnessing shoppable content to drive consumers through the purchase funnel.

Angela Southall
Angela Southall 10 May 2017
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