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Impulse Buying: What Makes The Customer Bite The Bait?

Impulse Buying: What Makes The Customer Bite The Bait?

Impulse buying is a marketing tactic corporations have been using for decades. It is amazing that placement of certain items can entice a customer to buy of impulse.

Angelo Zammit
Angelo Zammit 30 March 2018
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Refuel 2018 Digital Transformations With Artificial Intelligence (AI), Internet of Things (IoT), and Business Intelligence (BI)

Refuel 2018 Digital Transformations With Artificial Intelligence (AI), Internet of Things (IoT), and Business Intelligence (BI)

...This gained momentum is not going to slow down anytime soon! We are no longer merely sharing the road with self-driving cars or having a robotic vacuum clean our floors. Augmented technology has quickly changed our...

Kristen Curths
Kristen Curths 26 March 2018
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LinkedIn and Microsoft - What Will This Mean for the Digital Landscape

LinkedIn and Microsoft - What Will This Mean for the Digital Landscape

In a swift and decisive move, Microsoft purchased LinkedIn in late 2016 for $26.2 billion. Although few people doubt the usefulness and importance of LinkedIn in the modern economy, many people were puzzled by...

Faizan Syed
Faizan Syed 20 March 2018
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What's Your Executive Leadership Style and Why Does It Matter?

What's Your Executive Leadership Style and Why Does It Matter?

There’s a universal truth that claims that “people like to do business with other people". The need to deliver a personal touch is more prevalent than ever.

Henry Hyder-Smith
Henry Hyder-Smith 19 March 2018
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The Facebook Algorithm Change - How Your Loyal Customers Can Turn It Into An Opportunity

The Facebook Algorithm Change - How Your Loyal Customers Can Turn It Into An Opportunity

Earlier this year, Facebook announced major changes to its algorithm. Many commentators predicted mayhem for brand advertisers, and indeed the changes have already claimed their first victims. However, savvy marketers...

Angela Southall
Angela Southall 13 March 2018
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Email Marketing Strategy: How To Improve With User Generated Content

Email Marketing Strategy: How To Improve With User Generated Content

Ever get the sneaking suspicion that you could be squeezing more out of your email marketing strategy? You’re not alone.

Luisana Cartay
Luisana Cartay 12 March 2018
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Generating qualified leads remains a top challenge

Generating qualified leads remains a top challenge

Today, buyers can do their own research online and can find a variety of educational resources through search engines, social media, and other online channels. Through content resources, today’s buyer can learn a...

Vincent Manlapaz
Vincent Manlapaz 6 March 2018
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GDPR: What Makes You Tick?

GDPR: What Makes You Tick?

With GDPR quickly approaching, how have you prepared for new data regulation? While you may have all of this covered or be well on the way, how much have you considered the customer and the opportunity to truly engage...

Julie Cheetham
Julie Cheetham 6 March 2018
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2018 – the year AI matures, small business packs a punch, and the customer is still always right!

2018 – the year AI matures, small business packs a punch, and the customer is still always right!

As we roll into February and planning for 2018 is well under way, I just wanted to put pen to paper to outline what marketers should be watching out for this year, if they haven’t already got them in their sights:

Raj Balasundaram
Raj Balasundaram 22 February 2018
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How to Collect Email Campaign Feedback

How to Collect Email Campaign Feedback

Many people over the years have said that email marketing’s days are numbered and that it will soon become a dated, perhaps even obsolete technology. But actually, this assumption couldn’t be more wrong. Email...

Udesh Jadnanansing
Udesh Jadnanansing 19 February 2018
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Is Your Facebook campaign optimisation hurting your results? Here is how to fix it.

Is Your Facebook campaign optimisation hurting your results? Here is how to fix it.

In 2018, retailers need to stop optimising their campaigns for online conversions. Instead they need to optimise their Facebook and Instagram campaigns based on the whole of their customer preferences by leveraging...

Declan Kennedy
Declan Kennedy 1 February 2018
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In 2018 there is no space for one-size-fits-all emails

In 2018 there is no space for one-size-fits-all emails

Innocent or guilty? Are you one of those businesses who for decades have been sending all their channel partners the exact same emails or newsletters, no matter who these partners are, resulting in diminishing open...

Olivier Choron
Olivier Choron 31 January 2018
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Triggered Emails: How to Enhance your Relationship with Customers

Triggered Emails: How to Enhance your Relationship with Customers

Triggered emails are emails that are sent to your users based on certain interactions they have with your business and/or product or service; this can include a variety of different user actions. The trick is to...

Georges Fallah
Georges Fallah 29 January 2018
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How to identify a data quality Issue in your Marketing Automation Tool

How to identify a data quality Issue in your Marketing Automation Tool

Bad data can effect your marketing performance, analysis and the bottom-line. In order to prevent that you must identify data quality issues prior to them becoming an issue. Here are five ways to identify an issue...

Anna Kayfitz
Anna Kayfitz 9 January 2018
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10 Essential Email Marketing Best Practices You Need to Know

10 Essential Email Marketing Best Practices You Need to Know

Email have proven to be one of the elite marketing tactics of B2B and B2C businesses. Marketers tried and tested multiple email marketing practices to take hold of those few best practices which produce meaningful...

Sandeep Das
Sandeep Das 8 January 2018
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Avoid the call of the Dark Side and discover Ecommerce Victory

Avoid the call of the Dark Side and discover Ecommerce Victory

Read, you must... Digital Transformation lessons from the Jedi Knights of Star Wars

Brian Beck
Brian Beck 27 December 2017
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It’s not too late! 5 quick tips to polish your email marketing strategy over Christmas

It’s not too late! 5 quick tips to polish your email marketing strategy over Christmas

With less than a week to go until the big day, it can feel like your festive marketing strategy is a foregone conclusion. If the metrics are looking promising then great, and if they’re not then time to chalk it up to...

Jim Buchanan
Jim Buchanan 20 December 2017
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Marketing automation or content automation?

Marketing automation or content automation?

In the professional services world true marketing automation is hard to implement due to it's transactional perception, reluctance for relationship owners to engage in "sales", and data management. A...

James Darrall
James Darrall 18 December 2017
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Why you shouldn’t use Multiple ESPs (Email Service Providers)

Why you shouldn’t use Multiple ESPs (Email Service Providers)

Using multiple Email Service Providers might seem like a good idea for your business. Trying out various free plans and trying to get by without paying as much. Or it could be one department likes using one provider...

Aniel Bhaga
Aniel Bhaga 12 December 2017
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The death of inbound marketing in professional services?

The death of inbound marketing in professional services?

The key, is truly getting to know your clients, their interests, their challenges today/tomorrow and their preferences for content/communication channel. Get a 360 degree view of them. Don't worry about where they...

James Darrall
James Darrall 7 December 2017
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What is relationship marketing and how can it help you get referrals?

What is relationship marketing and how can it help you get referrals?

You may be contacting fewer people and doing it less frequently but the biggest benefit of this is you will be attracting the right audience. This audience will love your content, they will love working with you and...

James Darrall
James Darrall 7 December 2017
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How to Recognize a Spammy Guest Post Request in 2018

How to Recognize a Spammy Guest Post Request in 2018

Guest posting isn’t inherently bad when authentic, credible, and adding genuine value. But sometimes it’s tricky to know whether a query is worth replying to. Here’s how to tell if that guest post request is, in fact,...

Lesley J. Vos
Lesley J. Vos 28 November 2017
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Is Something Missing From Your 2018 Marketing Plan?

Is Something Missing From Your 2018 Marketing Plan?

Whilst most marketing plans typically include PPC, SEO, eMail and Social Media, many are missing out on this high performing channel. Are you?

Angela Southall
Angela Southall 28 November 2017
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Automated Marketing Workflows For Small Businesses

Automated Marketing Workflows For Small Businesses

Let marketing automation work for your business and help save time on social and email communications so you can invest more time in the day to day running of your business.

Huw Neale
Huw Neale 16 November 2017
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Infographic: 7 Emails Your E-commerce Store Needs to Send Out on an Automated Basis

Infographic: 7 Emails Your E-commerce Store Needs to Send Out on an Automated Basis

It doesn’t matter if you are a marketing expert looking to learn something new about automated emails, or a complete beginner because this infographic should provide you with enough guidelines to get you on the right...

Lucy Benton
Lucy Benton 14 November 2017
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