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10 Great Email Templates for Different Campaign Types

10 Great Email Templates for Different Campaign Types

Creating templates for email marketing is a very effective way for you to send campaigns without having to design them every time. Being able to save and edit templates can save you a lot of time and effort. In...

Georges Fallah
Georges Fallah 24 May 2018
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Making Customer Feedback Meaningful: An Interview with Mopinion Founders

Making Customer Feedback Meaningful: An Interview with Mopinion Founders

Want to take a look behind the curtain of leading feedback analytics software Mopinion? We recently sat down with Mopinion founders and feedback experts, Udesh Jadnanansing and Kees Wolters to get their advice on how...

Udesh Jadnanansing
Udesh Jadnanansing 22 May 2018
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CRM - Three mistakes to avoid

CRM - Three mistakes to avoid

A CRM purchase is an important decision an organization makes to grow its business and need to live with it for years to come. Focusing on the real data and analytics related capabilities of a CRM system will go a...

Ashley Jane
Ashley Jane 18 May 2018
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Still organising emails into folders? Then STOP!!!

Still organising emails into folders? Then STOP!!!

Here's a quick productivity tip to make your days just a little bit easier and more efficient...

Digital Doughnut Contributor
Digital Doughnut Contributor 9 May 2018
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How retailers can activate tomorrow’s AI marketing technology - today

How retailers can activate tomorrow’s AI marketing technology - today

Today, customers enjoy more purchasing options and control than ever before. A shift in the balance of power from brand to customer has triggered a period of transformation in the retail sector. Ambitious retailers...

Grant Coleman
Grant Coleman 30 April 2018
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Digital Marketing. Where to start?

Digital Marketing. Where to start?

With 3 billion people on-line, your business needs to be there too. But where to start? It's easy to get lost in the huge number of things that you could do, so start with what every good business needs: a...

Emma Sweeney
Emma Sweeney 18 April 2018
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Creating CRM Strategies that Benefit Your Business

Creating CRM Strategies that Benefit Your Business

CRM is not a new concept; it has been in the business world for over a decade. With the dawn of cloud technology, CRM has created a buzz in the sales domain. It is an exceptional technology that helps in many ways...

Mehul Shah
Mehul Shah 17 April 2018
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Mobile-Text Message Marketing via Loyalty Rewards Program and Millennials

Mobile-Text Message Marketing via Loyalty Rewards Program and Millennials

Mobile marketing used in conjunction with a loyalty rewards program is the most effective marketing tactic used by some of the biggest corporations in the world. Hence the reason a lot of small businesses are jumping...

Angelo Zammit
Angelo Zammit 13 April 2018
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4 Tools That Make Up My Digital Marketing Tool Set

4 Tools That Make Up My Digital Marketing Tool Set

We all have our favorite tools as digital marketers that help us get the job done. These are a few I use on an every day basis.

Roman Prokopchuk
Roman Prokopchuk 4 April 2018
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Impulse Buying: What Makes The Customer Bite The Bait?

Impulse Buying: What Makes The Customer Bite The Bait?

Impulse buying is a marketing tactic corporations have been using for decades. It is amazing that placement of certain items can entice a customer to buy of impulse.

Angelo Zammit
Angelo Zammit 30 March 2018
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Refuel 2018 Digital Transformations With Artificial Intelligence (AI), Internet of Things (IoT), and Business Intelligence (BI)

Refuel 2018 Digital Transformations With Artificial Intelligence (AI), Internet of Things (IoT), and Business Intelligence (BI)

...This gained momentum is not going to slow down anytime soon! We are no longer merely sharing the road with self-driving cars or having a robotic vacuum clean our floors. Augmented technology has quickly changed our...

Kristen Curths
Kristen Curths 26 March 2018
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LinkedIn and Microsoft - What Will This Mean for the Digital Landscape

LinkedIn and Microsoft - What Will This Mean for the Digital Landscape

In a swift and decisive move, Microsoft purchased LinkedIn in late 2016 for $26.2 billion. Although few people doubt the usefulness and importance of LinkedIn in the modern economy, many people were puzzled by...

Faizan Syed
Faizan Syed 20 March 2018
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What's Your Executive Leadership Style and Why Does It Matter?

What's Your Executive Leadership Style and Why Does It Matter?

There’s a universal truth that claims that “people like to do business with other people". The need to deliver a personal touch is more prevalent than ever.

Henry Hyder-Smith
Henry Hyder-Smith 19 March 2018
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The Facebook Algorithm Change - How Your Loyal Customers Can Turn It Into An Opportunity

The Facebook Algorithm Change - How Your Loyal Customers Can Turn It Into An Opportunity

Earlier this year, Facebook announced major changes to its algorithm. Many commentators predicted mayhem for brand advertisers, and indeed the changes have already claimed their first victims. However, savvy marketers...

Angela Southall
Angela Southall 13 March 2018
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Email Marketing Strategy: How To Improve With User Generated Content

Email Marketing Strategy: How To Improve With User Generated Content

Ever get the sneaking suspicion that you could be squeezing more out of your email marketing strategy? You’re not alone.

Luisana Cartay
Luisana Cartay 12 March 2018
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Generating qualified leads remains a top challenge

Generating qualified leads remains a top challenge

Today, buyers can do their own research online and can find a variety of educational resources through search engines, social media, and other online channels. Through content resources, today’s buyer can learn a...

Vincent Manlapaz
Vincent Manlapaz 6 March 2018
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GDPR: What Makes You Tick?

GDPR: What Makes You Tick?

With GDPR quickly approaching, how have you prepared for new data regulation? While you may have all of this covered or be well on the way, how much have you considered the customer and the opportunity to truly engage...

Julie Cheetham
Julie Cheetham 6 March 2018
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2018 – the year AI matures, small business packs a punch, and the customer is still always right!

2018 – the year AI matures, small business packs a punch, and the customer is still always right!

As we roll into February and planning for 2018 is well under way, I just wanted to put pen to paper to outline what marketers should be watching out for this year, if they haven’t already got them in their sights:

Raj Balasundaram
Raj Balasundaram 22 February 2018
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How to Collect Email Campaign Feedback

How to Collect Email Campaign Feedback

Many people over the years have said that email marketing’s days are numbered and that it will soon become a dated, perhaps even obsolete technology. But actually, this assumption couldn’t be more wrong. Email...

Udesh Jadnanansing
Udesh Jadnanansing 19 February 2018
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Is Your Facebook campaign optimisation hurting your results? Here is how to fix it.

Is Your Facebook campaign optimisation hurting your results? Here is how to fix it.

In 2018, retailers need to stop optimising their campaigns for online conversions. Instead they need to optimise their Facebook and Instagram campaigns based on the whole of their customer preferences by leveraging...

Declan Kennedy
Declan Kennedy 1 February 2018
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In 2018 there is no space for one-size-fits-all emails

In 2018 there is no space for one-size-fits-all emails

Innocent or guilty? Are you one of those businesses who for decades have been sending all their channel partners the exact same emails or newsletters, no matter who these partners are, resulting in diminishing open...

Olivier Choron
Olivier Choron 31 January 2018
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Triggered Emails: How to Enhance your Relationship with Customers

Triggered Emails: How to Enhance your Relationship with Customers

Triggered emails are emails that are sent to your users based on certain interactions they have with your business and/or product or service; this can include a variety of different user actions. The trick is to...

Georges Fallah
Georges Fallah 29 January 2018
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How to identify a data quality Issue in your Marketing Automation Tool

How to identify a data quality Issue in your Marketing Automation Tool

Bad data can effect your marketing performance, analysis and the bottom-line. In order to prevent that you must identify data quality issues prior to them becoming an issue. Here are five ways to identify an issue...

Anna Kayfitz
Anna Kayfitz 9 January 2018
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10 Essential Email Marketing Best Practices You Need to Know

10 Essential Email Marketing Best Practices You Need to Know

Email have proven to be one of the elite marketing tactics of B2B and B2C businesses. Marketers tried and tested multiple email marketing practices to take hold of those few best practices which produce meaningful...

Sandeep Das
Sandeep Das 8 January 2018
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Avoid the call of the Dark Side and discover Ecommerce Victory

Avoid the call of the Dark Side and discover Ecommerce Victory

Read, you must... Digital Transformation lessons from the Jedi Knights of Star Wars

Brian Beck
Brian Beck 27 December 2017
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