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10 Marketing Tips For Small Businesses

10 Marketing Tips For Small Businesses

The marketing efforts of a business connect it to its customers and clients by providing them with the information they need about offerings. Small businesses need to perform this against stiff competition from large,...

Mike Wilsonn
Mike Wilsonn 23 September 2022
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Evolving Experience: Transitioning from CX to PX

Evolving Experience: Transitioning from CX to PX

In the past, businesses gravitated towards user experience (UX) to improve consumers’ interaction with their products or services. Then, they transitioned towards customer experience (CX), paying attention to those...

Rajasekar Sukumar
Rajasekar Sukumar 12 September 2022
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4 Pop-Up Advertising Best Practices for Ecommerce Conversions

4 Pop-Up Advertising Best Practices for Ecommerce Conversions

In an effort to increase conversions, websites often use pop-ups with reckless abandon, which is what gives them such a bad reputation. However, pop-up marketing can improve the experience of your onsite customers...

Nicole Kelly
Nicole Kelly 8 September 2022
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If You Build it, They Will Not Come - Make a Great First Impression With an Easy-to-Navigate Website

If You Build it, They Will Not Come - Make a Great First Impression With an Easy-to-Navigate Website

An online presence is essential for all businesses, no matter the industry. However, being online doesn’t mean anything if your customers or potential customers can’t find you.

Desiree Gullan
Desiree Gullan 8 September 2022
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Reducing Shopify Bounce Rate: A Step-by-Step Walkthrough

Reducing Shopify Bounce Rate: A Step-by-Step Walkthrough

High bounce rates mean fewer chances at conversion, fewer sales and—you guessed it—decreased revenue. But reducing your bounce rate isn’t as simple as asking “what’s a good bounce rate for Shopify and how do I get...

Vlad Marketing
Vlad Marketing 5 September 2022
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Four of the Best Ways to Improve Your Rankings on Google

Four of the Best Ways to Improve Your Rankings on Google

Everyone knows that the Google ranking system has a number of factors that influence your position on the list. Due to the frequency in which Google changes its requirements, there is always a new way for you to reach...

james jones
james jones 1 September 2022
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Is Migrating to Microservices Right for Your Ecommerce Business?

Is Migrating to Microservices Right for Your Ecommerce Business?

Here’s why choosing microservices for ecommerce can be a great plan if you wish to thrust your ecommerce business to new heights. Let’s take a look!

Ruchita Varma
Ruchita Varma 31 August 2022
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Ecommerce Best Practices to Watch in 2022

Ecommerce Best Practices to Watch in 2022

There's no doubt that digital buying is growing rapidly. By the year 2040, it’s estimated that 95% of all purchases will be through ecommerce (Nasdaq). That means businesses need to be prepared to provide a...

Sudhanshu Singh
Sudhanshu Singh 19 August 2022
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5 Challenges a DXP Can Help Your Business Overcome

5 Challenges a DXP Can Help Your Business Overcome

The digital experience platform (DXP) has an important role to play in delivering a consistent experience across your customer’s entire digital journey. Now, we'll discuss the merits of all-in-one solutions to...

Candyspace Media
Candyspace Media 15 August 2022
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6 Factors to Consider Before Choosing a Custom Software Development Vendor

6 Factors to Consider Before Choosing a Custom Software Development Vendor

In 2021, the global software application development market size was valued at 429.59 billion. Custom software application development is one of the fastest-growing areas in software development.

Sudhanshu Singh
Sudhanshu Singh 3 August 2022
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Three Ways to Engage Users Outside Your Mobile App

Three Ways to Engage Users Outside Your Mobile App

Picture the scene. Your business spends tens — or even hundreds — of thousands of pounds developing a branded mobile app. Your customers open it, find it useful, and even enjoy using it. You have their attention...

Mike Gadd
Mike Gadd 27 July 2022
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5 Reasons to Go Headless

5 Reasons to Go Headless

An important investment a digital leader will make is the right digital content, commerce and experience platform to invest in to deliver on business growth ambitions. In later years, that conversation has shifted...

Candyspace Media
Candyspace Media 20 July 2022
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Why Should You Invest in a Catalog Management System?

Why Should You Invest in a Catalog Management System?

Latest buying trends and transformation in ecommerce platforms have changed the way we manage electronic catalogs.

Sudhanshu Singh
Sudhanshu Singh 19 July 2022
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Amazon Prime Day: Millions of Shoppers to be Overwhelmed with ‘Choice Overload’

Amazon Prime Day: Millions of Shoppers to be Overwhelmed with ‘Choice Overload’

Up to 10% of UK shoppers could abandon their Prime Day purchases in the face of choice overload this year, according to a new “Analysis Paralysis” study.

Immy Holmes
Immy Holmes 19 July 2022
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Why Content is Currency in Agile Ecommerce

Why Content is Currency in Agile Ecommerce

Candyspace MD Matt Simpson looks at how a content platform as part of a composable stack is transforming retail.

Candyspace Media
Candyspace Media 14 July 2022
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What ‘Value for Money’ Means to D2C Customers

What ‘Value for Money’ Means to D2C Customers

Welcome to Attest Investigates! A series where I use the Attest platform to test anyone’s hypotheses and answer your burning questions. As a scientist, I am obsessed with experimentation, empiricism and using data...

Jeremy King
Jeremy King 14 July 2022
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Why Are Corporations Buying Digital Assets?

Why Are Corporations Buying Digital Assets?

It’s 2022, and the futuristic trends continue to emerge… Today, many firms have chosen to follow an “aggregator” business model in order to merge with and acquire (often digital) businesses that generate consistent...

Ryan Gallagher
Ryan Gallagher 13 July 2022
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The State of Ecommerce Project Management 2022: Aligning the Strategy, Cost, and Resources

The State of Ecommerce Project Management 2022: Aligning the Strategy, Cost, and Resources

Despite unprecedented ecommerce growth, retailers are still wary of fully embracing digital transformation to meet the customers’ changing needs and optimize business operations. What are the reasons behind merchants’...

Paul Okhrem
Paul Okhrem 13 July 2022
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How Has the Landscape of Digital Commerce Evolved Over the Past Years?

How Has the Landscape of Digital Commerce Evolved Over the Past Years?

Ecommerce has been around for a while but the structural shifts in the markets have caused the digital landscape to evolve. When shopping online, you have more options than ever before. The pandemic has caused...

Faizan m. Syed
Faizan m. Syed 8 July 2022
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How Retail Media Has Become a Key Strategic Channel

How Retail Media Has Become a Key Strategic Channel

Retail media is booming. Four out of five US marketers say advertising on ecommerce sites and using retailers’ data for offsite targeting are strategically important for their organization. And brands are increasing...

Michael Nutley
Michael Nutley 1 July 2022
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When is a Customer Not a Customer?

When is a Customer Not a Customer?

Customers who don’t repeat purchase are not really customers. They are still prospects. This blog explores the critical issue of getting a customer to that all important second purchase.

Peter Rivett-Jones
Peter Rivett-Jones 30 June 2022
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A Complete Brief Why You Should Use WooCommerce

A Complete Brief Why You Should Use WooCommerce

Many businesses have difficulty in deciding which ecommerce platform is suitable for their online store because of the proliferation of options. Most people are aware that woocommerce is a free ecommerce platform...

Mack James
Mack James 27 June 2022
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Ecommerce Solutions for the Unique Challenges of B2B Buyers

Ecommerce Solutions for the Unique Challenges of B2B Buyers

There are many facets to the buying process that are unique to B2B. Unlike B2C, where I am an individual buying products for myself or for a friend and possibly shipping it to one location.

Robert Neumann
Robert Neumann 20 June 2022
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Revealed - The Biggest Frustrations for Consumers With Online Payments

Revealed - The Biggest Frustrations for Consumers With Online Payments

Remembering passwords (37%), inputting card details (33%) and the number of security steps required to complete a payment (25%) form are consumers biggest bugbears with online shopping

Ciaran O'Malley
Ciaran O'Malley 15 June 2022
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9 Digital Marketing Trends to Watch Closely This Year

9 Digital Marketing Trends to Watch Closely This Year

The doors of opportunity for anyone who is eager to improve business performance with digital marketing have been flung wide open. This is a great time because even if you’ve always wanted your foot in those lush baby...

Sudhanshu Singh
Sudhanshu Singh 14 June 2022
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