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Curated vs. Behavioural Profiling: Reassuring Consumers on Algorithm Accuracy and Ethics

Curated vs. Behavioural Profiling: Reassuring Consumers on Algorithm Accuracy and Ethics

Consumer demand for personalised digital experiences is higher than ever. Over two-thirds (69%) of consumers will move away from brands that target their communications badly, by unfollowing them on social media or...

Steve Carrod
Steve Carrod 29 June 2021
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The Post-Covid World and the Shift in Customers’ Behaviors

The Post-Covid World and the Shift in Customers’ Behaviors

Covid-19 has disrupted the business fraternity across the globe. The changes in customer expectations have been aroused due to the increase in the surfing habit of customers and the change in their lifestyles seeking...

Priya Kumari
Priya Kumari 23 June 2021
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What Does Good Campaign Analysis Look Like?

What Does Good Campaign Analysis Look Like?

So you’ve got the hang of sending out marketing campaigns, delivering a sequence of activity designed to help your customers do what they want, and in doing so, choose you over your competition. But what about...

Tim Biddiscombe
Tim Biddiscombe 15 June 2021
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The B2B Marketer's Predictive Analytics Vault: Key Drivers and Business Significance for 2021 and Beyond

The B2B Marketer's Predictive Analytics Vault: Key Drivers and Business Significance for 2021 and Beyond

Predicting future activities is important for B2B marketers as it helps them plan for the crisis to come or to better adapt to dynamic B2B conditions. Accurately forecasting factors such as operations, budgets...

Priya Kumari
Priya Kumari 3 June 2021
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The Trends Delineating the Future of Digital Transformation

The Trends Delineating the Future of Digital Transformation

Spending on digital transformation will continue to grow. According to IDC, the global investment in digital transformation is all set to grow at a compound rate of 17.1% per annum and will reach a staggering $2.3...

Priya Kumari
Priya Kumari 28 May 2021
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Just 17% of Enterprises Believe Their Marketers are Well Equipped

Just 17% of Enterprises Believe Their Marketers are Well Equipped

58% of marketers rely on marketing automation and marketing cloud specialists to support marketing campaigns. As digital customer experiences match offline touchpoints in importance, the inability of marketers to...

Adam Sharp
Adam Sharp 27 May 2021
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Brands, Please Meet Gen Alpha

Brands, Please Meet Gen Alpha

New research reveals that young children are the number 1 factor driving parents’ purchases.

Martin Oxley
Martin Oxley 26 May 2021
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How to Convert Website Visitors into Customers Using Conversion Rate Optimization

How to Convert Website Visitors into Customers Using Conversion Rate Optimization

Launching and running a thriving ecommerce business can seem like a simple and straightforward affair. But because of intense competition in the digital space, you can’t afford to take a step back. You need to...

Navi Kang
Navi Kang 25 May 2021
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Importance of Bridging Human Expertise with Artificial Intelligence to Drive Accurate Metadata Tagging for Publishers

Importance of Bridging Human Expertise with Artificial Intelligence to Drive Accurate Metadata Tagging for Publishers

Technology innovations like digitization have led to monumental shifts in the functioning and growth of traditional industries. The publishing industry has realized this and has started to convert its content into...

Cynthia Sebatina
Cynthia Sebatina 21 May 2021
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Operational Data Store for Digital Transformation

Operational Data Store for Digital Transformation

Increasing business efficiency while reducing costs has always been a challenge for businesses, and it has become a bigger challenge through the years, especially in light of the challenges posed by Covid-19.

Edward Huskin
Edward Huskin 6 May 2021
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2021: Time for Insights Teams to Think Long Term

2021: Time for Insights Teams to Think Long Term

As digital becomes the primary setting for customer interactions, how can insights teams go beyond improving experiences and look to uncover what customers want in the long term?

Tim Farmer
Tim Farmer 3 May 2021
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How PIM is Your One-Stop Destination to Showcase Products on Marketplaces

How PIM is Your One-Stop Destination to Showcase Products on Marketplaces

This article establishes how product information management (PIM) helps brands showcase rich, authoritative data and create influence on marketplaces. PIM not only helps brands cut through the clutter, but directly...

Rakesh Kumar
Rakesh Kumar 29 April 2021
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A Look at the Changing Media Landscape in APAC in 2021

A Look at the Changing Media Landscape in APAC in 2021

The evolving face of media consumption in Asia Pacific markets has presented advertisers and marketers with an interesting set of challenges. While digital media consumption is growing rapidly in urban centres...

Julian Newby
Julian Newby 23 April 2021
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A Look at the Changing Media Landscape in the UK and Europe in 2021

A Look at the Changing Media Landscape in the UK and Europe in 2021

The norms for media planning have changed rapidly thanks to Covid-19. Pandemic lifestyle shifts have seen many of us spending more time at home and less time taking trips outside. That’s led to some intriguing (and...

Julian Newby
Julian Newby 22 April 2021
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Ecommerce and 5 Steps to Building Your Strategy and Approach for Success

Ecommerce and 5 Steps to Building Your Strategy and Approach for Success

The new levels of demand that ecommerce has reached in the era of Covid-19 are now forcing businesses of all kinds to consider developing a digital sales channel, when a few months ago, it was not even a blip on their...

Faizan m. Syed
Faizan m. Syed 21 April 2021
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Global: How Will Covid-19 Affect the World’s Bank Branches?

Global: How Will Covid-19 Affect the World’s Bank Branches?

International data from YouGov Custom reveals that over half (56%) of consumers say they will avoid bank branches in future thanks to coronavirus.

Matt Palframan
Matt Palframan 21 April 2021
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The Most Popular Music Streaming Platforms in Key Markets Globally

The Most Popular Music Streaming Platforms in Key Markets Globally

As people spent more time at home last year, they turned to streaming services for entertainment and information. It wasn’t just video streaming that took center stage in people’s lives as they sought out...

Tamara Alesi
Tamara Alesi 19 April 2021
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Roughly a Third of Consumers Globally Engaged with Social Media Ads More Amid the Pandemic

Roughly a Third of Consumers Globally Engaged with Social Media Ads More Amid the Pandemic

Social media usage and engagement has changed drastically in the age of Covid-19, with 30% of consumers globally saying they paid more attention or interacted more with social media ads during this time. This can be...

Julian Newby
Julian Newby 15 April 2021
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How to Combat Cybersecurity Threats During Covid-19 Reconnaissance

How to Combat Cybersecurity Threats During Covid-19 Reconnaissance

During these vulnerable Covid-19 times, marketers need to stick to the best cyber hygiene practices, whether working from home or in a remote environment. Creating such an environment is absolutely imperative to help...

Priya Kumari
Priya Kumari 15 April 2021
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How to Use Social Data to Launch a B2B Marketing Campaign

How to Use Social Data to Launch a B2B Marketing Campaign

There is a misconception that a B2B company can hardly get anything useful from social media. After all, when your audience consists of C-suite decision-makers, you don’t expect them to hang out on Instagram to check...

Ryan Pell
Ryan Pell 14 April 2021
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Top Tools to Strengthen Your Online Reputation Management in 2021

Top Tools to Strengthen Your Online Reputation Management in 2021

Online reputation management involves optimizing the perceived reputation of your brand online. It involves monitoring and improving how your business is viewed online by analyzing the perceived notion of your...

Priya Kumari
Priya Kumari 7 April 2021
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Infographic: Omnichannel Marketing Excellence and the Role of CDPs

Infographic: Omnichannel Marketing Excellence and the Role of CDPs

A recent report from Digital Doughnut's sister company London Research and BlueVenn explores four key dimensions of omnichannel marketing, and the impact of customer data platforms on companies that have adopted...

Linus Gregoriadis
Linus Gregoriadis 6 April 2021
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Consumers are Willing to Pay More for Sustainable Brands

Consumers are Willing to Pay More for Sustainable Brands

The objective of this research was to explore consumer perceptions of the relationship between corporations and sustainability, to understand which are the factors that create the impression of a sustainable brand.

Lindsay Parry
Lindsay Parry 6 April 2021
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B2B Marketing Survey: Reasons to be Optimistic

B2B Marketing Survey: Reasons to be Optimistic

With such a turbulent year behind us, it’s good to know there’s light at the end of the tunnel, with the positive findings from our 2021 B2B marketing survey, it’s just the boost our industry needs. At Appetite...

Jenny Stanley
Jenny Stanley 6 April 2021
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Five Tips to Strengthen Your Internal Employer Branding

Five Tips to Strengthen Your Internal Employer Branding

Employer branding refers to a company’s reputation as an employer and the value it brings or what it offers to its employees. This is proof that then you develop a strong internal employer brand, you not only...

Adi Janowitz
Adi Janowitz 5 April 2021
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