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Mobile Apps Are Coming Of Age

Mobile Apps Are Coming Of Age

We’re back from MWC in Barcelona! As I sift through my pile of business cards and send hundreds of follow-up emails, I reflect on the year that has passed since we launched at MWC ‘16, and realize that the industry...

Nathan Golan
Nathan Golan 17 March 2017
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Can all online retail struggles be solved through digital feedback?

Can all online retail struggles be solved through digital feedback?

Online retailers face tough competition when it comes to offering a good customer experience and winning over customer loyalty. Whilst striving for this much-sought-after “perfect customer experience”, there’s still...

Udesh Jadnanansing
Udesh Jadnanansing 17 March 2017
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The values of listening to the Voice of the Customer

The values of listening to the Voice of the Customer

Having an online customer feedback tool in place is one thing. But putting it to good use and actually listening to your customers? That’s another. Unfortunately there are many instances in which online customer...

Udesh Jadnanansing
Udesh Jadnanansing 16 March 2017
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How to Optimize Your Customer Journeys in 2017

How to Optimize Your Customer Journeys in 2017

Many marketers are hopping on board with marketing automation in 2017 because, well, it works. From taking the repetitive tasks out of what used to be time-consuming, tedious processes to creating opportunities for...

Jeanine K
Jeanine K 15 March 2017
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Top 10 Considerations for Choosing Social Media Management Tools

Top 10 Considerations for Choosing Social Media Management Tools

In order to choose the right social media marketing tools for your business, you should first determine your goals. Not all software has the same features or metrics, and knowing what you want to achieve will help you...

Richard Fallah
Richard Fallah 15 March 2017
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Top 10 Considerations for Choosing Marketing Automation Software

Top 10 Considerations for Choosing Marketing Automation Software

New marketing technology is created almost daily. In this growing web of services and tools, how does a business choose the right ones? We've put together this list of the 10 most important things to consider when...

Richard Fallah
Richard Fallah 15 March 2017
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How to Win with Predictive Analytics in Retail?

How to Win with Predictive Analytics in Retail?

A supermarket sends the customer an e-mail indicating the brown sugar is about to finish and ask if they need some more. The customer thinks: How do they know? Well at least, we know they are not reading minds yet; it...

Asena Atilla Saunders
Asena Atilla Saunders 15 March 2017
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The Rise of Bot Marketing

The Rise of Bot Marketing

Bots can make digital marketing easier for marketers and develop a seamless user experience for customers. Already we are seeing how bot technology are interacting with customers and how this is providing a positive...

Victoria Ward
Victoria Ward 14 March 2017
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Snapchat Geofilters: The Coming Storm

Snapchat Geofilters: The Coming Storm

Snapchat Geofilters are about to become a whole lot more sophisticated and the opportunities to engage with countless audiences at the right time and place are endless. Here's why you should be getting excited...

Ben Fountain
Ben Fountain 10 March 2017
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How Airlines Are Using Big Data

How Airlines Are Using Big Data

Big Data technology is reshaping all industries. Leveraging Big Data insight brings companies a great competitive advantage. As one of the biggest industries having access to numerous kinds of data from multiple...

Asena Atilla Saunders
Asena Atilla Saunders 9 March 2017
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Are Your Big Data Decisions Up-To-Date With The Latest Trends?

Are Your Big Data Decisions Up-To-Date With The Latest Trends?

Big data has been getting bigger with each passing year and the predictors suggest that the year 2017 will retain the trend. Let’s look at some big data trends that will be hot versus those that will be not.

Johnny Morgan
Johnny Morgan 8 March 2017
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Customer Service and Social Media – Improve your audience relationship

Customer Service and Social Media – Improve your audience relationship

When businesses talk about social media, they usually focus on improving your brand awareness, reaching new clients, and connecting with your audience. However, they often forget very practical things businesses can...

Jan Zajac
Jan Zajac 7 March 2017
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How B2B Ecosystems & (Big) Data Can Transform Sales And Marketing Practices

How B2B Ecosystems & (Big) Data Can Transform Sales And Marketing Practices

Managing your relationships with customers, suppliers, and partners and constantly improving their experience is a proven way to build a sustainable and profitable business, and contrary to popular assumption, this...

Ronald van Loon
Ronald van Loon 6 March 2017
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A Guide to Developing Your Content Marketing Strategy

A Guide to Developing Your Content Marketing Strategy

Competition is becoming fierce and the first thing you need to do to stay ahead is to devise a solid content marketing plan. If you do not know exactly where to start, read on to get the idea on how to approach...

Oscar Waterworth
Oscar Waterworth 6 March 2017
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How To Make Subscribers Forward Your Newsletters

How To Make Subscribers Forward Your Newsletters

Whether you’re just starting out or whether you are an established business, you probably would like to expand your email list. The question is: how do you do it? This blog post aims to show you four tips on how to...

Stefania Goldman
Stefania Goldman 6 March 2017
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Webshop Optimisation Through Online Customer Feedback

Webshop Optimisation Through Online Customer Feedback

Online customer feedback not only provides you with answers to why visitors leave the ordering funnel early, but can also be used for various other purposes. Here are five ways online customer feedback can optimise...

Udesh Jadnanansing
Udesh Jadnanansing 3 March 2017
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What makes a good mobile app user experience?

What makes a good mobile app user experience?

Today most businesses use responsive and adaptive websites. However, these same businesses are also considering using mobile apps – but are these mobile apps user-friendly?

Udesh Jadnanansing
Udesh Jadnanansing 2 March 2017
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How IoT is Changing the World: Cases from Visa, Airbus, Bosch & SNCF

How IoT is Changing the World: Cases from Visa, Airbus, Bosch & SNCF

The Internet of Things (IoT) is changing our world. This may seem like a bold statement, but clearly, the IoT is moving really fast from concept to reality and transforming how industries operate and create value.

Ronald van Loon
Ronald van Loon 1 March 2017
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Four Tips for Ecommerce Companies Wanting to Capture Digital Feedback

Four Tips for Ecommerce Companies Wanting to Capture Digital Feedback

Online customer feedback can be a real competitive advantage for companies in the ecommerce industry. However, collecting the right customer feedback takes careful planning and a firm understanding of the journey your...

Udesh Jadnanansing
Udesh Jadnanansing 28 February 2017
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Transforming the Travel Industry with Big Data Analytics

Transforming the Travel Industry with Big Data Analytics

It is that time! Companies are proactively notifying customers of what is relevant to their preferences and pushing them to take action. This is no different for the travel industry. The travel industry is one that...

Asena Atilla Saunders
Asena Atilla Saunders 28 February 2017
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Context Marketing—putting it into profitable action (Part 2 of 3)

Context Marketing—putting it into profitable action (Part 2 of 3)

I’m sure you’ve seen one of the thousands of social media feeds comparing managers to leaders. And I’m sure most people who read those posts want themselves to be in the leader category and not the manager category...

Kevin Adema
Kevin Adema 27 February 2017
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Best Practice: Audience Profiling Tools

Best Practice: Audience Profiling Tools

Before you dive head first into creating content you think your potential customers will be interested in, there are a wealth of free to use tools out there that can help you conduct customer research. Below is an...

Eleanor Leonne Bennett Dip DigM
Eleanor Leonne Bennett Dip DigM 27 February 2017
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Are Media Agencies the Future Stewards of the Data Driven Marketing Journey?

Are Media Agencies the Future Stewards of the Data Driven Marketing Journey?

Most online advertising today delivers a mediocre customer experience. However media companies are perfectly positioned to deliver the full customer experience from ad impression, landing page, site experience and...

Kresten Bergsøe
Kresten Bergsøe 24 February 2017
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Are You One of the 59% of Marketers That Are Challenged by Data?

Are You One of the 59% of Marketers That Are Challenged by Data?

How often as a marketer do you feel like you’re drowning in data, unable to see the wood for the trees? Don’t fear you’re not alone. Here's my tips on how to generate insights from your marketing data that can...

Jenna Tiffany
Jenna Tiffany 23 February 2017
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Context Marketing – Putting it into profitable action (Part 1 of 3)

Context Marketing – Putting it into profitable action (Part 1 of 3)

Sitecore’s recent release of Context Marketing for Dummies® has yet again challenged the marketer of today with the resounding truth that customer-first (Context Marketing) is the only path towards digital...

Kevin Adema
Kevin Adema 22 February 2017
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