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Reduce Ecommerce Returns With Visual UGC (User Generated Content)

Reduce Ecommerce Returns With Visual UGC (User Generated Content)

Ecommerce returns suck, but, unfortunately, returns are a major part of running an eCommerce business. But, there is a way to reduce return rates – and you don’t even have to do much of the work! Sound too good to be...

Luisana Cartay
Luisana Cartay 28 April 2017
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Driving Results With Data: Mobile Marketing and Analytics

Driving Results With Data: Mobile Marketing and Analytics

How do global brands vie for attention in an age of consumer saturation? The answer is by studying mobile marketing and analytics. While many mobile tactics go out-of-date fast, close examination of marketing...

Cait Power
Cait Power 28 April 2017
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GDPR aside we have a moral obligation to protect data

GDPR aside we have a moral obligation to protect data

With GDPR looming and businesses grappling to understand its complexities ahead of May next year, there is a real opportunity to stop and think about how customer data is handled.

Dan Telling
Dan Telling 27 April 2017
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A Context Marketing Criteria for the Hyper-Engaged Customer

A Context Marketing Criteria for the Hyper-Engaged Customer

There’s no doubt that the consumer is more powerful than ever. Forrester and Gartner (and McKinsey, and BCG, and Bain and Accenture and the list goes on) have researched and written about it extensively.

Jill Grozalsky
Jill Grozalsky 27 April 2017
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How to ensure your mobile marketing strategy is secure

How to ensure your mobile marketing strategy is secure

Your customer data is your business, so security levels should never be compromised. Businesses considering SMS marketing often wonder if it’s really secure, and rightly so. Hardly a day goes by without proclamation...

Matthew Winters
Matthew Winters 26 April 2017
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How to get in control of your marketing data without involving IT

How to get in control of your marketing data without involving IT

How long does it take you to get your data from IT? When was the last time you went past standard reporting dashboards and gave your data a serious review? Are you able to easily access all the data you need?

Olga Tsubiks
Olga Tsubiks 25 April 2017
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Implementing Social Data Analytics for Maximizing Profit in the Hospitality Industry

Implementing Social Data Analytics for Maximizing Profit in the Hospitality Industry

When Ray, an experienced sales person, and a globe trotter, checked into Marriott Hotel in Dubai last month, he was left pleasantly delighted. He had been put up in his favorite room with a personalized welcome...

Niharika Singhai
Niharika Singhai 25 April 2017
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The GDPR: 5 Questions Data-Driven Companies Should Ask to Manage Risks and Reputation

The GDPR: 5 Questions Data-Driven Companies Should Ask to Manage Risks and Reputation

Data represents a new type of economic asset that can offer companies a decisive competitive advantage, as well as damage the reputation and bottom-line of those that remain unsuccessful at ensuring the security and...

Ronald van Loon
Ronald van Loon 21 April 2017
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It’s time to get practical with A.I and cognitive computing

It’s time to get practical with A.I and cognitive computing

Everyone is excited about A.I and cognitive computing – the boundless opportunities, the raft of applications in development and the promise of a new era ahead for marketers. I’m excited too, especially by how these...

Dan Telling
Dan Telling 20 April 2017
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The Best Kept Secret in Data Science

The Best Kept Secret in Data Science

Big Data is a big pain. Humans are generating data five times faster than the rate of economic growth. Each day we create 2.5 Exabytes of new data, ninety percent of which is unstructured. That’s roughly half a...

danny flamberg
danny flamberg 12 April 2017
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My Biggest Asset!

My Biggest Asset!

I’m going to put this out there – your website could be the most important member of your sales team. It is arguably the most valuable asset your business has and when created and designed correctly with the right...

David Elvis
David Elvis 11 April 2017
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How to Create Buyer Personas for your Business? Some Ways to Consider!

How to Create Buyer Personas for your Business? Some Ways to Consider!

Your buyer persona is a character profile based on research about your ideal customers. The buyer persona should be as detailed as possible and include information on demographics, behavior patterns, motivations, and...

Richard Fallah
Richard Fallah 10 April 2017
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Does the start of Brexit mean marketers are off the hook with GDPR?

Does the start of Brexit mean marketers are off the hook with GDPR?

The EU GDPR comes into play in just over a year, and many businesses are not yet compliant, make sure you understand the effect Brexit will have on all this....

Jim Buchanan
Jim Buchanan 7 April 2017
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5 AI Applications You (Probably) Haven't Heard About

5 AI Applications You (Probably) Haven't Heard About

When an app claims to be powered by AI, it feels like you’re in the future. But the future is already here. AI has a huge effect on your daily life, whether you’re aware of it or not. Its influence is likely to grow...

Happy Blob
Happy Blob 6 April 2017
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Pepsi's Brand Misstep Reopens The Door For Coke

Pepsi's Brand Misstep Reopens The Door For Coke

Pepsi missteps with its new Kendall Jenner-featured, Live For Now campaign and sets the stage for an imminent beverage industry battle.

Kevin Adema
Kevin Adema 5 April 2017
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How to Become a Digital Marketing Expert

How to Become a Digital Marketing Expert

Digital marketing has become an essential part of the marketing mix. The reason is simple: more than two-thirds of the world’s population is online, and individuals increasingly research products and services online...

Richard Fallah
Richard Fallah 4 April 2017
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How to review the performance of your existing email strategy

How to review the performance of your existing email strategy

A huge amount of thought, ideas, research and data insight analysis goes into creating an email marketing strategy, but how many times do you then take a step back and review its performance against the original...

Jenna Tiffany
Jenna Tiffany 3 April 2017
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How Real-time Feedback Alerts Can Help Effectively Manage Your Webshop

How Real-time Feedback Alerts Can Help Effectively Manage Your Webshop

If someone told you they had some very powerful information that might make or break your webshop, would you want to hear it right away or just wait until tomorrow? Most of us would want that information on our desk...

Udesh Jadnanansing
Udesh Jadnanansing 30 March 2017
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How online feedback can improve your travel & leisure app

How online feedback can improve your travel & leisure app

‘Embrace it or go bust’ – that is the mantra of many travel companies who are currently dealing with a rapidly digitising industry. And what’s becoming apparent is that adapting to this transformation is not so much...

Udesh Jadnanansing
Udesh Jadnanansing 29 March 2017
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Mapping the online customer journey for travel organisations

Mapping the online customer journey for travel organisations

In this blog we will examine the online customer journey within the travel industry – touching on key factors such as customer personas, the importance of mobile and how user feedback can enhance the journey.

Udesh Jadnanansing
Udesh Jadnanansing 22 March 2017
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Combining customer profiles with user feedback? This is why...

Combining customer profiles with user feedback? This is why...

As shown in a research carried out by Capital One, only 9% of travelers will book a trip based on brand loyalty. Tough crowd, right? Absolutely, and the truth is, we’re all susceptible to it. In this industry, people...

Udesh Jadnanansing
Udesh Jadnanansing 21 March 2017
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Improving Conversions With Better UX Design

Improving Conversions With Better UX Design

How visitors experience your content is extremely important to your conversion rates. We dive into several rules for building trust, the psychology of colors and the buyer experience you create with your call to...

Richard Fallah
Richard Fallah 20 March 2017
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10 Mind Blowing Spend Trends This Mother’s Day

10 Mind Blowing Spend Trends This Mother’s Day

Mum, Mam, Mummy, Mammy, no matter how you say it they’re pretty amazing. Take a look into what we found from campaigns across the globe in the apparel, beauty, consumer electronics and speciality retail industries.

Anahid Basmajian
Anahid Basmajian 20 March 2017
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Distinguishing the Fads From the Trends: A Marketer’s Look at Clean Living

Distinguishing the Fads From the Trends: A Marketer’s Look at Clean Living

Marketers that get distracted by the new, shiny, behaviours and drive serious business decisions based on knee-jerk glimpses of trends are setting themselves up for failure. The art of marketing in today’s world...

Lisa Luu
Lisa Luu 17 March 2017
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7 Things CMOs Need to Know for 2017

7 Things CMOs Need to Know for 2017

Digital marketing is more important now than ever, and you need to know that you are doing the right things in the right way. As a business leader, it’s a daily requirement to think both about the bigger picture, and...

James Loomstein
James Loomstein 17 March 2017
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