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How can a CMS improve the ecommerce function of your website?

How can a CMS improve the ecommerce function of your website?

According to eMarketer, by the end of 2017, shoppers will have spent more than $23 trillion online, and this figure is set to grow at between 5% to 6% a year until at least 2020. That’s a lot of potential customers...

Leonie Mercedes
Leonie Mercedes 4 September 2017
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8 questions every digital marketer should ask before investing in a WMP

8 questions every digital marketer should ask before investing in a WMP

A good Website Management Platform makes it easy to manage content across different channels and launch new projects in double-quick time. But as every company is different, and with a wealth of different systems on...

Leonie Mercedes
Leonie Mercedes 1 September 2017
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The Future of Artificial Intelligence: Predictions for 2018

The Future of Artificial Intelligence: Predictions for 2018

With the smooth integration of artificial intelligence into our daily lives, we are now living in the era that we used to watch in sci-fi movies. All the mesmerising inventions in those movies are “given” now, and it...

Asena Atilla Saunders
Asena Atilla Saunders 31 August 2017
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The psychology behind high-converting websites

The psychology behind high-converting websites

If you’ve hit a brick wall when it comes to boosting website conversions, why not see if the following principles help hone your website design?

Konstantin Boyko
Konstantin Boyko 31 August 2017
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How Big Data and Analytics can Drive Profitability for Telecom Operators

How Big Data and Analytics can Drive Profitability for Telecom Operators

In today’s data intensive world of communications, it is challenging for telecom operators to deal with data in big volumes. However this challenge can be transformed into an opportunity with efficiently utilising big...

Asena Atilla Saunders
Asena Atilla Saunders 30 August 2017
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Are session recording tools a risk to internet privacy?

Are session recording tools a risk to internet privacy?

Internet privacy and more specifically, the use of session recording tools have been a hot debate in recent months. While regulators and industry leaders concern themselves with how marketers will use the recorded...

Udesh Jadnanansing
Udesh Jadnanansing 30 August 2017
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Content management and your omnichannel customer experience

Content management and your omnichannel customer experience

In terms of convenience and choice, today’s digital customers have never had it so good. They have the global marketplace at their fingertips, and a myriad of ways of reaching it – in the last few years alone, we’ve...

Leonie Mercedes
Leonie Mercedes 29 August 2017
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Marketing to Generation Z: Why One Size Doesn't Fit All

Marketing to Generation Z: Why One Size Doesn't Fit All

With their desire for authenticity and relevancy, Generation Z should be ripe for referral marketing. However, we discovered 3 insights you should consider when marketing to this demographic.

Angela Southall
Angela Southall 24 August 2017
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Facebook’s identity crisis; social platform or DMP?

Facebook’s identity crisis; social platform or DMP?

It’s easy to forget that Facebook isn’t free. That while you think you’re using a social media outlet, Facebook is extracting currency in return. It’s a pretty new denomination, in fairness, but its value is...

Lee Hackett
Lee Hackett 22 August 2017
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Data is not just about perfection. It necessitates a well-defined and dependable source

Data is not just about perfection. It necessitates a well-defined and dependable source

Data quality is not a predetermined success blanket. Because the quality of data is one part of the many delicacies for achieving the business goal. It is the outcome of the symmetry, whether it disagrees or...

Vincent Manlapaz
Vincent Manlapaz 22 August 2017
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Why Big Data Doesn’t Have to be a Big Deal: Handling Big Data from Multiple Sources in Analytics Projects

Why Big Data Doesn’t Have to be a Big Deal: Handling Big Data from Multiple Sources in Analytics Projects

Big Data is bigger than ever. Beyond just visualizing how a business is performing, Big Data analytics (BDA) is increasingly becoming a major driving force behind the shaping of department-level strategies. And it’s...

Ilan Hertz
Ilan Hertz 22 August 2017
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The end of content marketing - as we know it

The end of content marketing - as we know it

Content Marketing is entering a new phase. The content saturation flooding every possible market, niche or need is challenging the very foundation of the strategy itself. Competition for audience attention is extreme...

Kresten Bergsøe
Kresten Bergsøe 21 August 2017
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What should enterprise businesses look for in a CMS?

What should enterprise businesses look for in a CMS?

With so many providers on the market, each promising countless different functionalities and capabilities, how do marketers decide which content management system (CMS) or enterprise management system (EMS) is right...

Leonie Mercedes
Leonie Mercedes 21 August 2017
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How key stakeholders should interpret the Better Ad Standards

How key stakeholders should interpret the Better Ad Standards

With progress of any kind comes the time for evaluation. Unfortunately, the ad industry hasn’t taken a holistic look at the consumer experience in the past few years, so it has failed to acknowledge and adjust to...

Michael McNulty
Michael McNulty 18 August 2017
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How the iPhone Changed the Face of Advertising

How the iPhone Changed the Face of Advertising

In the space of a decade, the iPhone changed the face of the mobile industry, impacted consumers lifestyles and shifted the playing field of digital advertising.

Dale Lovell
Dale Lovell 18 August 2017
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Pros and Cons of Live Chat Tools vs Online Feedback Surveys

Pros and Cons of Live Chat Tools vs Online Feedback Surveys

Providing a positive customer experience (CX) is becoming increasingly important among digital businesses. It is even seen as a major differentiator. Being able to provide a good CX for your customers means ‘staying...

Udesh Jadnanansing
Udesh Jadnanansing 17 August 2017
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How to use visual feedback for web design

How to use visual feedback for web design

Creating or enhancing your website can take a lot of time and effort, especially when you factor in user feedback. The process involves lots of emailing back and forth, revisions to pages, and meetings among designers...

Udesh Jadnanansing
Udesh Jadnanansing 15 August 2017
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Bring DAM Into Your Centre Of (Digital Asset) Interest

Bring DAM Into Your Centre Of (Digital Asset) Interest

Digital assets now carry intrinsic business values that can magically improve your revenue performance. It turbocharges organizations to respond to their competitors’ promotions and keep engaged with today’s...

Rajneesh Kumar
Rajneesh Kumar 15 August 2017
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5 Different Types of User Feedback Tools

5 Different Types of User Feedback Tools

The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of tools in order to...

Udesh Jadnanansing
Udesh Jadnanansing 14 August 2017
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The World Is Shrinking: 6 Degrees of Separation Is Now 2!

The World Is Shrinking: 6 Degrees of Separation Is Now 2!

Six degrees of separation is not just a party game, it's a reality. Everyone is the world is interconnected, and thanks to social media, that connectedness gets tighter and richer each day. See the research...

Scott Christley
Scott Christley 9 August 2017
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Creating an Organizational Strategy for a Disparate Ecosystem

Creating an Organizational Strategy for a Disparate Ecosystem

Because of how easy it can be to spin up websites today, there are more and more organisations with disparate ecosystems and digital properties. So now organisations are faced with the challenge of bringing...

Jill Grozalsky
Jill Grozalsky 7 August 2017
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Who Should Own The CMS Selection Process?

Who Should Own The CMS Selection Process?

Marketers have assumed greater responsibility for technology in recent years, and increased ownership and influence in the area of content management systems is a case in point. Should IT or marketing be in charge of...

Linus Gregoriadis
Linus Gregoriadis 7 August 2017
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Telematics & Android: What The OS Means For Connected Cars

Telematics & Android: What The OS Means For Connected Cars

In November of 2007, Google announced the Open Handset Alliance (OHA), which consisted of 34 companies whose goal is to “…accelerate innovation in mobile and offer consumers a richer, less expensive, and better mobile...

Niharika Singhai
Niharika Singhai 2 August 2017
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Five Key Trends Driving CMS Investment

Five Key Trends Driving CMS Investment

Companies continue to invest in content management systems because of the integral role the technology plays in underpinning digital operations across a range of business functions. Find out the five key trends...

Linus Gregoriadis
Linus Gregoriadis 31 July 2017
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Why no vertical is immune to the benefits of DCO

Why no vertical is immune to the benefits of DCO

If marketers and consumers agree on one thing, it’s that personalisation is now an essential part of the online experience. But despite the availability of enabling technologies, verticals that have a limited...

Kelsey Meuse
Kelsey Meuse 31 July 2017
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