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IoT for Consumer Retail – List of Top Companies & Solutions

IoT for Consumer Retail – List of Top Companies & Solutions

IoT in Consumer Retail is emerging as a very exciting space. We’ve compiled a list of top companies that provide some interesting IoT solutions for the consumer retail ecosystem.

Sarang Pharate
Sarang Pharate 25 July 2018
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How to Design a Blog Your Readers Will Actually Want to Visit

How to Design a Blog Your Readers Will Actually Want to Visit

You’re new at blogging and now there is even more to figure out. It seems like there is a new lesson every day. Learning how to start a blog.

Gary wilkinson
Gary wilkinson 25 July 2018
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Top 10 Big Data Tools in 2018

Top 10 Big Data Tools in 2018

There are plenty of Big Data tools in the market. We have handpicked the best tools that big data professionals are using in 2018.

Pradeep Parthiban
Pradeep Parthiban 24 July 2018
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How Can Your AdWords Quality Score Save You Money?

How Can Your AdWords Quality Score Save You Money?

The PPC team at Liberty Marketing look at the ways marketers can save money by using Google Adwords.

Emma Hull
Emma Hull 23 July 2018
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Overcoming microsite challenges – new report

Overcoming microsite challenges – new report

Many companies are struggling to find the right software platform to build effective microsites and landing pages, according to new research by Digital Doughnut sister company London Research.

Linus Gregoriadis
Linus Gregoriadis 23 July 2018
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Put your game face on: why gamification is invaluable for brand advertisers

Put your game face on: why gamification is invaluable for brand advertisers

Gaming is big business. It’s estimated that by 2020 the global industry will approach a value close to $143.5 billion, with 32.4 million Brits alone playing video games.

Jonnie Byrne
Jonnie Byrne 20 July 2018
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Why targeted messaging on social media is so effective: A sporting example

Why targeted messaging on social media is so effective: A sporting example

Audiences with specific passions on social media can sometimes cross paths based on other interests they share - and when it comes to the sports passion network on Twitter - there are many different sub-communities...

Tom Bracher
Tom Bracher 19 July 2018
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How Can CDN Improve Your Google Ranking?

How Can CDN Improve Your Google Ranking?

CDN – Content Delivery Network – is one of the latest SEO buzzwords – but how does it help your Google ranking? CDN integration serves a cached copy of your site from a location closer to the visitor, which...

hazal gurel
hazal gurel 19 July 2018
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Post GDPR

Post GDPR

The General Data Protection Regulation (GDPR) can be broad and far-reaching but looking at it from a digital marketing perspective – what are the new rules of storing personal data? And more importantly, how is it...

Sarah Taylor
Sarah Taylor 18 July 2018
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Customer-centricity: what does it really mean and how can you achieve it?

Customer-centricity: what does it really mean and how can you achieve it?

What does it mean to be customer-centric? Put simply, customer-centricity describes a philosophy/strategic intent whereby a business is entirely focused-on, and engages with, its customers in a way that provides a...

Graham Halling
Graham Halling 13 July 2018
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5 Ways to Fuel Your Big Data Analytics in 2018 - 19

5 Ways to Fuel Your Big Data Analytics in 2018 - 19

Big data is the present and the future in the world of technological innovations. Big data is a collection of small details and information points in varying silos. It is a powerful technology that it can bring about...

Nirmal Patel
Nirmal Patel 12 July 2018
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AI vs. Humans: where are contact centres headed?

AI vs. Humans: where are contact centres headed?

Market disruption continues to be a relevant phenomenon, as companies fail to innovate to a sufficient level to stay afloat. In particular, household brands in the retail sector continue to suffer from the effects of...

Graham Ede
Graham Ede 12 July 2018
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Paid Social works…but homework is required

Paid Social works…but homework is required

Paid media has become necessary for brands to amplify content to the right audiences, at the right time, with the right message.

Rick Barron
Rick Barron 11 July 2018
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Cruise industry – can AI help in delivering better internet experience at sea?

Cruise industry – can AI help in delivering better internet experience at sea?

With recent innovations in conversational AI, cruise lines can address connectivity issues for passengers more efficiently

Ashima Jain
Ashima Jain 10 July 2018
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Five ways to eliminate consumer stress from your digital experiences

Five ways to eliminate consumer stress from your digital experiences

For today’s brands, the fastest way to ensure customer loyalty is by providing a stress-free experience. This experience should not only minimize consumer stress, it must also account for all of the different mindsets...

Geoff Galat
Geoff Galat 9 July 2018
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The Digital Dozen - Manu Mathew, Co-Founder and CEO, Visual IQ, a Nielsen Company

The Digital Dozen - Manu Mathew, Co-Founder and CEO, Visual IQ, a Nielsen Company

The Digital Dozen is a series of profile interviews with thought leaders in the technology industry. Here we speak with Manu Mathew, Co-Founder and CEO, Visual IQ, a Nielsen Company, about his career path and how...

Manu Mathew
Manu Mathew 6 July 2018
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How brands are using social to manage the customer experience

How brands are using social to manage the customer experience

A Digital Leaders roundtable hosted in London last month provided some great insights into how brands are trying to use social channels more strategically as part of their customer experience (CX) initiatives.

Linus Gregoriadis
Linus Gregoriadis 4 July 2018
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Podcast - From Cannes Lions: Marketing Technology

Podcast - From Cannes Lions: Marketing Technology

The first of three episodes recorded at the Cannes Lions International Festival of Creativity 2018. In this episode we looked at looked at some of the technology on show and we were joined by: Chris...

Russell Goldsmith
Russell Goldsmith 3 July 2018
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Demystifying B2B Digital Transformation

Demystifying B2B Digital Transformation

Digital transformation has been almost endlessly discussed – in fact it is safe to say that it is now one of those phrases. But despite all this discussion, there is still a lot of confusion and misunderstanding...

Simon Wakeman
Simon Wakeman 3 July 2018
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5 Ways Big Data Analytics Power Productivity & Profits

5 Ways Big Data Analytics Power Productivity & Profits

The field of Machine Learning and Artificial Intelligence has driven technology during the past five years. It is to be noted that the algorithms being used in these fields has been available since the 1990s.

Nirmal Patel
Nirmal Patel 28 June 2018
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Experimentation: the holy grail for landing page optimisation

Experimentation: the holy grail for landing page optimisation

The LIFT Model is a neat blueprint for optimising landing pages through experimentation. It boils down to 6 defining factors for analysing, testing, and improving landing pages and content; in this case applied to the...

Angela Southall
Angela Southall 28 June 2018
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Is GDPR The End of Marketing?

Is GDPR The End of Marketing?

Amidst waves of data-related angst, the marketing industry is flailing.The GDPR has hit, and marketers seem shockingly underprepared for it.

Jenna Tiffany
Jenna Tiffany 21 June 2018
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Delivering TV Campaigns at Global Scale

Delivering TV Campaigns at Global Scale

Despite global digital ad spend overtaking TV in 2017, it’s not all doom and gloom. TV is still a thriving advertising channel and is evolving to meet the changing needs of today’s advertisers.

Hew Bruce-Gardyne
Hew Bruce-Gardyne 18 June 2018
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Places to go, people to see: Smart Trends and People Analysis

Places to go, people to see: Smart Trends and People Analysis

2017 was a record year in mobile. UK adults spent 1 hour 59 minutes a day on their smartphones, whilst retailers, keen to get a slice of the pie, spent 12.4% of their total spend on the channel.It also marked the...

Amy Fox
Amy Fox 14 June 2018
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Social networks are getting less graphically diverse: why?

Social networks are getting less graphically diverse: why?

The role Starbucks and Whole Foods played in boosting hip neighbourhoods, as well as Ikea’s contribution to city apartments - seems to be rubbing off on the world of social media.

Tom Bracher
Tom Bracher 12 June 2018
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