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How to future-proof your business against the new, agile kids on the block

How to future-proof your business against the new, agile kids on the block

While disruption is fast becoming a clichéd term, the challenge of responding to young brands who can do new, exciting things faster than you can is very real, and something many of our clients are asking us...

Liz Deverell-Smith
Liz Deverell-Smith 9 August 2017
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Creating an Organizational Strategy for a Disparate Ecosystem

Creating an Organizational Strategy for a Disparate Ecosystem

Because of how easy it can be to spin up websites today, there are more and more organisations with disparate ecosystems and digital properties. So now organisations are faced with the challenge of bringing...

Jill Grozalsky
Jill Grozalsky 7 August 2017
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Who Should Own The CMS Selection Process?

Who Should Own The CMS Selection Process?

Marketers have assumed greater responsibility for technology in recent years, and increased ownership and influence in the area of content management systems is a case in point. Should IT or marketing be in charge of...

Linus Gregoriadis
Linus Gregoriadis 7 August 2017
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Mobile Marketing Automation – Never Miss an Opportunity to Engage Customers!

Mobile Marketing Automation – Never Miss an Opportunity to Engage Customers!

You might be familiar with the term ‘marketing automation’ if you have experience with automated campaigns. Mobile Marketing Automation (MMA) is similar to Traditional Marketing Automation; aiming to build a scenario...

Asena Atilla Saunders
Asena Atilla Saunders 4 August 2017
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All You Need to Know About Segmentation and Targeting

All You Need to Know About Segmentation and Targeting

Customer Segmentation and Targeting is one of the best ways to use Big Data wisely. Segmentation enables you to personalise your approach to meet every customer group`s needs. Building the right segmentation groups...

Asena Atilla Saunders
Asena Atilla Saunders 3 August 2017
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Pricing, Profitability, and Customers

Pricing, Profitability, and Customers

The customer is the king. And the key to unlocking the mystery of customer happiness lies in not just experience and intangibles. But something very fundamental and tangible – pricing. Every customer makes decisions...

Anitha Rajagopalan
Anitha Rajagopalan 3 August 2017
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Five Key Trends Driving CMS Investment

Five Key Trends Driving CMS Investment

Companies continue to invest in content management systems because of the integral role the technology plays in underpinning digital operations across a range of business functions. Find out the five key trends...

Linus Gregoriadis
Linus Gregoriadis 31 July 2017
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5 Trends in Marketing Automation to be aware of

5 Trends in Marketing Automation to be aware of

If you ignore the rise of Smart Marketing. If you neglect to professionalise your digital strategy right now. Prepare yourself for a rough time. Here are 5 trends to support that statement.

Daniel Janus
Daniel Janus 31 July 2017
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Does the segmented-self mean the death of demographics for marketers?

Does the segmented-self mean the death of demographics for marketers?

Just because you are the same age as some of the people you see, earn about the same or are the same sex doesn’t mean you buy the same things or love the same brands. There may be some life stage similarities...

Dean Taylor
Dean Taylor 28 July 2017
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Less crap, more craft: A how to for marketers

Less crap, more craft: A how to for marketers

Marc Pritchard, P&G’s Chief Brand Officer, once again threw down the gauntlet at Cannes Lions by promoting less crap and more craft in advertising. Of course he’s right that as an industry we should constantly be...

Tim Webster
Tim Webster 26 July 2017
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7 Considerations to Choose Digital Asset Management Right

7 Considerations to Choose Digital Asset Management Right

Digital assets are an enduring force of great value. They are the fuel of the new economy as organizations strive to be increasingly digitally driven. The way ocean of digital assets is rising, it is essential more...

Rajneesh Kumar
Rajneesh Kumar 26 July 2017
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Building A Business Case For CMS

Building A Business Case For CMS

As with any substantial technology investment, it is likely that you will need to build a robust and detailed business case to make sure that purse strings are sufficiently loosened.

Linus Gregoriadis
Linus Gregoriadis 26 July 2017
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Why businesses shouldn’t fear negative online feedback

Why businesses shouldn’t fear negative online feedback

According to a study carried out by RTE, over 30% of companies do not monitor what is being said about them online – whether it’s on their website, mobile app or social media profiles. And interestingly enough, much...

Udesh Jadnanansing
Udesh Jadnanansing 26 July 2017
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6 Powerful Ways to Nurture Your Business’s Customer Support Department

6 Powerful Ways to Nurture Your Business’s Customer Support Department

Whichever way you choose to opt, acquiring feedback is a gateway to a great performance by customer service teams. All the above pointers are directed to improve interaction with your audience and build a lasting...

Allice Watson
Allice Watson 25 July 2017
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Digital transformation requires new technology, new processes, a culture change – and a little sprinkling of magic!

Digital transformation requires new technology, new processes, a culture change – and a little sprinkling of magic!

Legacy technology is on the verge of collapse as new pressures to digitise services are causing strain to businesses of all sizes, in all industries. In order to transform successfully, organisations must undergo a...

Nick Pike
Nick Pike 24 July 2017
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Using Analytics to Improve the Customer Experience

Using Analytics to Improve the Customer Experience

Customers often only use a portion of the software they pay for — they may use email marketing but not lead scoring, or a keyword checker but not a backlink research tool. Understanding what your customers use...

Karri Bishop
Karri Bishop 24 July 2017
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How to use your CRM data to gain an advantage over your competitors

How to use your CRM data to gain an advantage over your competitors

These 8 stats prove that outstanding customer experience can help to protect the customer base against competitors’ raids. With CRM in place, such service doesn’t rest entirely on sales people’s shoulders.

Darya Yermashkevich
Darya Yermashkevich 24 July 2017
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Autonomous Cars: Very real, and very soon

Autonomous Cars: Very real, and very soon

The ability for vehicles to 'self-drive in assisted fashion' has been around for a long time but the technology that could propel vehicles to drive in a fully automated fashion, in regular traffic and prove...

Niharika Singhai
Niharika Singhai 21 July 2017
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Disruptive Brands Unsettling the Status Quo

Disruptive Brands Unsettling the Status Quo

Businesses are disrupting the current market by going against the grain and offering something completely different. As consumers, we are now not only looking for new products and services, but we are seeking a new...

Will Bridges
Will Bridges 21 July 2017
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Revealed: The Marketing Channel with the Best Lifetime Value

Revealed: The Marketing Channel with the Best Lifetime Value

Knowing which customer segments have a higher Lifetime Value (LTV) enables CMOs to make informed decisions about where to allocate their marketing budget. This surprising insight into LTV could mean they take a...

Angela Southall
Angela Southall 19 July 2017
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Eight Key Criteria To Help You Choose The Right CMS

Eight Key Criteria To Help You Choose The Right CMS

In this post, we flag up eight of the most important criteria you should be using to assess a CMS, and to compare different software providers.

Linus Gregoriadis
Linus Gregoriadis 18 July 2017
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Predictions for the Future of SEO

Predictions for the Future of SEO

Unless you’re a search engine optimization expert, odds are you’re not familiar with what awaits the SEO strategy in the future. Media marketing is constantly changing and therefore marketing strategies have to...

Tony Solomon
Tony Solomon 18 July 2017
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How to Keep Your Eye on the Prize During Website Projects

How to Keep Your Eye on the Prize During Website Projects

You may not have heard of Redesign Excitement Distraction Disorder (REDD) as it's not recognized by clinical professionals, but trust me when I say it’s a real thing. If you have ever worked on a website redesign...

Jill Grozalsky
Jill Grozalsky 14 July 2017
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How PIM Could Be Key for Great Omnichannel Experience

How PIM Could Be Key for Great Omnichannel Experience

Managing customer-facing product information has become an important part of the customer experience in today’s multi-channel world. The way organizations are persifying their businesses on online, offline, e-commerce...

Rajneesh Kumar
Rajneesh Kumar 13 July 2017
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Check List: Your Localization Team Should Be Able To Do These 7 Things

Check List: Your Localization Team Should Be Able To Do These 7 Things

You may be chomping at the bit to get your localization project started. But, before you take the plunge, take time to assess your situation. Beyond the skills, experience and enthusiasm, your localization team should...

David Ost
David Ost 13 July 2017
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