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Customer retention analytics: 5 strategies to reduce churn with dataThink customer loyalty programs are all about getting generic discounts, points and rewards? Think again. That was the old school way of doing things. Today, it’s more about offering customers something as...

                Alyona Medelyan
                11 January 2019
            
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Customer Feedback Analysis 101: What’s the Best Way to Analyse Vast Amounts of Feedback?Do you have a lot of customer feedback collected but don’t know exactly what to do with it?

                Alyona Medelyan
                9 January 2019
            
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Social media trends to dominate 2019Social media has become an inevitable part of our lives and companies continues to invest their platform to make it immersive and relevant to users. Companies and small scale businesses are immensely focusing on...

                Mahipal Nehra
                8 January 2019
            
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Revealed: Top Five Brand Building Trends in 2019 As we enter 2019, I predict the following trends, will top the agenda in the New Year and make the difference to which brands create the ‘Superfans’ now needed to succeed in the digital age.  

                Norty Cohen
                4 January 2019
            
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Retailer online identity: with brand confidence comes creativityYou’d think by now, over 20 years on from the launch of Amazon and eBay, that retailers would have their digital experiences well refined. But the fast-changing nature of e-commerce means there are often gaps between...

                Digital Doughnut Contributor
                28 December 2018
            
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Online travel: a new era of disruption?It is fair to say that the travel sector has consistently been in the vanguard of the digital age, embracing the sweeping transformation and disruption that has sent other sectors into tailspins. Whether it was the...

                Sylvia Jensen
                27 December 2018
            
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Post GDPR: How can identification boost your email channel?Email marketing has undergone seismic change in recent months following the introduction of GDPR, with marketeers forced to cull consumer email addresses from their databases unless they’ve gained explicit consumer...

                Wulfric Light-Wilkinson
                21 December 2018
            
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Podcast - How Connected Brands Drive GrowthThe latest FutureBrand Index highlighted how the most future proofed companies consistently align the totality of the experiences they create with their wider corporate purpose and that was the focus of our latest...

                Russell Goldsmith
                20 December 2018
            
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Finally, the brands have their sayAs we finish 2018, it was refreshing to attend an event that focused on letting the brands take centre stage. MAD//Fest was promoted as being a disruptive event which threw the event rule book out of the window. It...

                Julia Smith
                19 December 2018
            
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Three steps to putting the mobile consumer in contextWith the rise of mobile commerce, today’s consumers don’t “go shopping”, but instead purchase items in a huge variety of different contexts and settings.

                Geoff Galat
                19 December 2018
            
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How 'enterprise-ready' low code empowers developers, designers and marketers alikeWith marketers able to track and understand consumer behaviour better than ever before, the pressure is rising for digital design teams to respond quickly to demands for new features, functionality and design elements...

                Craig Hanna
                18 December 2018
            
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Marketplace magic! 5 keys to success   There has been a lot of talk recently about the prominence of Marketplaces and how they have been instrumental to ensure success for manufacturers, brands and retailers in selling their products via e-commerce...

                Alvaro Verdoy
                14 December 2018
            
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3 Martech trends to watch in 2019Technology has changed the landscape of marketing and communications in pretty dramatic ways. The rising importance of social media has altered communications between enterprises, customers and stakeholders. The...

                Radzi Schmaus
                13 December 2018
            
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Black Friday & Cyber Monday: Outstanding Opportunity or a Marketing Mishap?We’ve just experienced the biggest promotional event of the year: Black Friday / Cyber Monday weekend. Across the UK, thousands of brands offered heavily discounted prices to lure consumers during the busiest weekend...

                Floris Oranje
                12 December 2018
            
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Voice of the customer: Why you need it and how to start your VOC programIn this blog, we’ll discuss how to understand your Voice of Customer (VOC) insights and why this is important. What are your customers actually telling you and how do you analyze this information to get to meaningful...

                Alyona Medelyan
                10 December 2018
            
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Ten Pro Startup Success Tips for Your Business - Volume 1Today, one is seeing the mushrooming of a lot of startups around the world, and more so, in a fast-growing economy like India. A startup is a young company usually financed and operated by a handful of individuals or...

                Neel Sinha
                5 December 2018
            
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8 Reasons Your Business Needs Social MediaBusinesses have to have some form of visibility on social media in today’s world if they wish to grow their brand. Regardless, you need to have a social media presence if you want to build your brand and have a...

                Sophie Ross
                3 December 2018
            
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3 ways to close the customer feedback loop to prevent churn and increase revenueWhat is the customer feedback loop?
The customer feedback loop is the practice of responding to customers meaningfully when they leave feedback. 

                Alyona Medelyan
                30 November 2018
            
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5 Text Analytics approaches – a comprehensive reviewAre you receiving more feedback than you could ever read, let alone summarize? Maybe you’ve used text analytics methods to analyze free-form textual feedback?

These methods range from simple techniques like word...

                Alyona Medelyan
                29 November 2018
            
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There’s already been an app for thatWe all like to think that we’re pretty unique. We like to feel special, and this is especially true when it comes to our business ideas. After all, no one wants to feel derivative of a competitor when you’re standing...

                Emily Perkins
                28 November 2018
            
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Why Direct Mail is Delivering in a Digital AgeRewind a few years to the breakthrough of email as a widespread communication tool.  Many industry experts were convinced that the immediacy and targetability of email would cement its position as the direct...

                Lauren Metaal
                28 November 2018
            
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10 Insider Customer Experience tips according to Shep Hyken Shep Hyken knows a thing or two about customer experience. He needs no introduction in industry-wide circles, but in case you’re not familiar with his name: Shep is an award-winning customer service and customer...

                Alyona Medelyan
                27 November 2018
            
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Why focus on customer retention vs. customer acquisition?Is your growth plan to acquire more new customers? What’s wrong with that? Nothing, if you have all the time and resources in the world, but there’s a smarter way to maintain growth whilst achieving a high customer...

                Alyona Medelyan
                23 November 2018
            
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6 ways to customer retention – with the least effort, most impactHow to achieve a high customer retention rate? It’s pretty much common knowledge: To achieve the most impact, work on the 20% that matters, that which will make the biggest difference. 

                Alyona Medelyan
                21 November 2018
            
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5 ways data and text analytics improve customer retentionCustomer retention strategies fuelled by data ultimately influence how your team will approach customers — it’s proven to drive profit. In fact, “executive teams that make extensive use of customer data analytics...

                Alyona Medelyan
                20 November 2018
            
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