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A Thorough Guide to Conducting a Content AuditAudits can be scary. After all, nobody likes to see discrepancies and flaws in their strategies. However, website audits like an on-page SEO audit, backlink audits, and content audits are sure-fire ways to determine...

                James Brad
                26 February 2020
            
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How To Use Social Media Listening For Market Research and Social SellingSocial media is the largest database of consumer insights. Social media listening is, therefore, the most sure-fire way of doing solid market research. By tracking all mentions of your brand and competitor brands on...

                Julia Miashkova
                19 February 2020
            
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Lessons From Super Bowl 2020 Ads: Digital Share of Voice Drives Brand StrategiesWith linear tv viewership declining and streaming on the rise, marketers are turning to a different metric for success than ratings and gameday eyeballs when planning their Super Bowl ad campaigns. Join us as we...

                Jonas Dominique
                19 February 2020
            
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How To Use Virtual Assistants in Your Content Marketing StrategyThe concept of Virtual Assistants make working remotely a reality in recent times. They are in demand by the entrepreneurs that need help but don't want to bring in staff at their location.

                Gitumani Talukdar
                13 February 2020
            
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15 Benefits of Hiring an Advertising AgencyBusiness in today’s times has become very competitive, and a good advertising strategy is necessary to give your products the right visibility and stay in the competition. It would be wise to hire an advertising...

                Danish Maniyar
                12 February 2020
            
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Brand Advertising: 5 Ways to Increase Brand AwarenessBrand awareness is one of the most important KPIs that a company can focus on. It is an important driver of growth and is one of the main factors involved in leading a consumer to make a purchase. With millions of...

                Steve Habazin
                11 February 2020
            
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10 Clever Content Marketing Examples With Amazing Results Creativity is vital when marketing content to audiences, you have to come up with fresh ideas to attract a new audience and retain existing ones. It's hard to keep this up consistently as being human, one finds...

                Emilly Henderson
                4 February 2020
            
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Why Can't You Find Your Website On Google?Trying to figure out why your website isn’t appearing on Google? This short checklist will help Google find your site!

                Meng Lin
                31 January 2020
            
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Everything You Need to Know About Creating an Accessible WebsiteWebsite accessibility for all is no longer just a flashy benefit – it’s an absolute necessity in running any sort of online platform these days.

                Kevin Svec
                30 January 2020
            
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Should You Insource or Outsource Content Creation?What does your marketing function look like? Recent research shows marketing teams intend to insource more of their content creation in 2020. Here are some considerations to help decide the right approach.

                Cory Schmidt
                29 January 2020
            
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Essential Components of Successful B2B Inbound Marketing CampaignsInbound marketing campaigns are made to deliver opportunities and solutions to consumers with the goal of making a positive impact on both the consumers and your business. 

                Brianna Pyne
                29 January 2020
            
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6 Sure-Fire Ways to Beat Writer's BlockAll content creators will have experienced the same sinking feeling of facing a white screen, a flashing cursor, a looming deadline and no inspiration. Rather than banging your head against the keyboard, wouldn’t it...

                Fiona Marcotullio
                28 January 2020
            
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10 Steps To An Effective Dental Website That Can Drive PatientsYour website is the face of your business and most patients will visit your site before they ever look into your clinic. The success of any website depends on how its web design is. Thus, your website should relay...

                Mohammed Abuzar
                27 January 2020
            
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Let's Talk TikTokThere are no shortage of articles about TikTok these days, so I'll be sharing some high-level observations that can be useful for your brand's content strategy, a couple of interesting graphs for the boardroom...

                Michael Ash
                24 January 2020
            
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Top Social Media Trends for 2020On the hunt to know what social media trends will take the digital paradigm by storm in 2020? With the digital world constantly evolving, it's paramount to keep on top of social media to better the user experience...

                Umarah Hussain
                23 January 2020
            
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The ABCs of A/B testing - How To Optimise Your Marketing ApproachKnowing what resonates best with your audience is often a guessing game. This is where A/B testing comes to play, by helping you optimise content and recognise what works well and what doesn't. Whether you're...

                Nea Bjorkqvist
                21 January 2020
            
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Mobile Advertising - Why Is It So Successful?In the first half of 2018, a report by Interactive Advertising Bureau and PWC showed that marketers spent $30.9 billion on mobile advertising alone, marking 63% of their total digital ad-spend. This change has been...

                Lorraine Pavel
                21 January 2020
            
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Marketing's Digital Divide: It's Just MarketingCustomers are demanding intelligent omnichannel engagement.  Marketers are expecting satisfying and challenging work experiences and rich career opportunities.  Businesses require profitable organic growth.  

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                Marianne Hewitt
                17 January 2020
            
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Branded House or House of Brands: Which is Better in Building Your Brand?When creating a brand, one should consider both the branded house and the house of brands theory or the hybrid one. Both have their own pros and cons; however the market dynamics are the main determining factor for...

                Islam Gouda
                17 January 2020
            
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What Is a Vanity URL and Why Is It Important?A vanity URL is a unique web address that is branded for marketing purposes. A vanity URL takes a long address and converts it into a shorter, customised link, which is coherent with your brand and is more trustful to...

                Andrea D'Aietti
                15 January 2020
            
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Effective Communication on LinkedIn: Our Secret SauceWondering how to get started with LinkedIn? Need tips on standing out? Read our unbiased personal experience and discover actionable LinkedIn marketing tips for B2B SaaS startups and more.

                Justina Bakutyte
                14 January 2020
            
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What IoT Teaches Us: Some Business Cases & ExamplesIoT has obtained a compelling improvement over next-gen technology. With that in mind, it has become the buzzword for market researchers, who have a susceptibility for innovation.

                Oliver Johnson
                10 January 2020
            
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5 Must-Know Strategies for Converting More Prospects into CustomersMost of us understand the frustration that comes with losing a lead to a competitor after working so hard to attract them in the first place. This is a common situation, and sometimes it seems like there’s no good way...

                Kyle McCarthy
                9 January 2020
            
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How to Customise Content for Different Social Media PlatformsToday, social media platforms are transforming the way digital marketers promote a brand to reach the target audience. But marketers should not treat all platforms equally. While building a social media strategy, as...

                Alice Jackson
                7 January 2020
            
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What Are The Top Benefits Of Hiring Expert Content Writers?Content marketing has become an essential strategy for businesses to flourish. Due to its growing significance, many business owners frequently ask: "Is hiring best content writer services worth it...

                lisa gill
                6 January 2020
            
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