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5 Critical Questions Businesses Need to Ask Themselves to Successfully Sail Through the Waves of Covid Disruption

5 Critical Questions Businesses Need to Ask Themselves to Successfully Sail Through the Waves of Covid Disruption

Coronavirus shook the fiscal and operational thresholds of businesses across the globe beyond tolerable limits. And if you thought that the destruction was over, this isn't quite true for the post-pandemic...

Priya Kumari
Priya Kumari 5 August 2021
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Why Personalisation in Digital Marketing Matters

Why Personalisation in Digital Marketing Matters

In 2011, Coca Cola launched its Share a Coke campaign in Australia, which was a personalised campaign with the most common Australian names printed on Coca Cola bottles and cans. The result? More than 250 million...

Desiree Gullan
Desiree Gullan 5 August 2021
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Understanding Technical SEO: Its Implementation and Importance

Understanding Technical SEO: Its Implementation and Importance

Did you know that technical SEO is completely different from on-page and off-page SEO? Let's have a look at what technical SEO is and how it is useful for marketers.

Priya Kumari
Priya Kumari 4 August 2021
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The Role of Mobile Applications in Digital Content Creation

The Role of Mobile Applications in Digital Content Creation

Digital marketing is the current growing trend for businesses worldwide, whether it is a small business or a large corporation, everyone is looking forward to penetrating their digital presence with a huge follower base.

Chinmay Kumar
Chinmay Kumar 30 July 2021
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Creating Top-Class Visual Content: Best Mobile and PC Tools for SMM Managers

Creating Top-Class Visual Content: Best Mobile and PC Tools for SMM Managers

Are you a social media manager? Get these desktop and mobile tools to automate all the social media processes and save time. Create, schedule, post, analyze and share your social media posts, all within the same place...

Josh Brown
Josh Brown 27 July 2021
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Emotional Drivers: Why They’re Key to Ecommerce Success in the Next Normal

Emotional Drivers: Why They’re Key to Ecommerce Success in the Next Normal

Personalised and empathetic engagement with customers - that genuinely addresses their needs - will be the key to unlocking brand loyalty and ultimately improved business performance post-pandemic.

Wulfric Light-Wilkinson
Wulfric Light-Wilkinson 19 July 2021
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8 Incredible Ways Digital Marketing Helps Small and Medium Businesses Flourish

8 Incredible Ways Digital Marketing Helps Small and Medium Businesses Flourish

Modern social media managers need to understand the value of a good digital marketing strategy. There is a time and place for traditional marketing; however, the future completely belongs to digital. And this holds...

Priya Kumari
Priya Kumari 16 July 2021
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Top 6 Skills Necessary for Content Writers to Excel in 2021

Top 6 Skills Necessary for Content Writers to Excel in 2021

The past few years have seen content marketing rise in popularity. Every major company and most SMBs are now opting to reach customers through content rather than using traditional marketing techniques. 

Amtul Rafay
Amtul Rafay 16 July 2021
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Why Do We Need to Study the Importance of Content Marketing?

Why Do We Need to Study the Importance of Content Marketing?

Content marketing is essential because it answers your audience's queries or questions, improves conversion rate, generates leads, connects with the audience, and can build trust for your audience. Its primary...

Envora Agency
Envora Agency 14 July 2021
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The 3 Master Tips Provided by the Best Commercial Ads of 2020

The 3 Master Tips Provided by the Best Commercial Ads of 2020

What has the pandemic and 2020 taught marketers? Let's check the 3 top tips provided by the best commercial ads of 2020.

Jenny Stanley
Jenny Stanley 14 July 2021
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How to Promote Your Content - 8 Tips for Greater Reach

How to Promote Your Content - 8 Tips for Greater Reach

Inbound marketing is basically about creating helpful and relevant content. But before you get started, you should first determine who you want to target with your content and how you want to market it. If you don'...

Jaydip Parikh
Jaydip Parikh 13 July 2021
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Unveiling the Top PPC Myths of 2021

Unveiling the Top PPC Myths of 2021

It’s been a while since paid search has been around and certain stubborn PPC myths have plagued the channel. To ensure the success of their paid search campaigns marketers need to dispel these PPC myths that give the...

Priya Kumari
Priya Kumari 13 July 2021
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How to Get Your Business on YouTube (And Why You Should!)

How to Get Your Business on YouTube (And Why You Should!)

YouTube is the largest online video platform, one of the most visited websites on the internet, and the second most used search engine globally, right behind Google. So, if there is one place where your business could...

Victor Blasco
Victor Blasco 12 July 2021
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Three Steps to Moving Your Content Marketing from Tactics to Strategy

Three Steps to Moving Your Content Marketing from Tactics to Strategy

Many content marketers are trapped on a treadmill of production, measured by the amount of content they create rather than the results they achieve for the business. A new white paper from London Research and...

Michael Nutley
Michael Nutley 8 July 2021
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What’s New Google Phrase Match and How Can it be Used to Optimize PPC Ads?

What’s New Google Phrase Match and How Can it be Used to Optimize PPC Ads?

The phrase match keyword matching option in Google ads matches your ad only against keywords that include a phrase you designate. Google defines the phrase matching option as the match that's more targeted than a...

Priya Kumari
Priya Kumari 8 July 2021
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How to Make Your Blog Work for You: Monetization Ideas

How to Make Your Blog Work for You: Monetization Ideas

Starting a blog is easier than ever. With just a couple of hundred dollars and a few clicks, you can start and manage your blog on WordPress as soon as today. You can post what you want, in your own time and on your...

Nara N
Nara N 7 July 2021
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How User-Generated Content Provides Brands with a Competitive Edge and Helps them Optimize their ROI

How User-Generated Content Provides Brands with a Competitive Edge and Helps them Optimize their ROI

User-generated content (UGC), alternatively known as user-created content refers to any form of content such as images, video, text, and audio that has been posted by users on several online digital platforms...

Priya Kumari
Priya Kumari 6 July 2021
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What Businesses Need to Know: The Fundamentals of Video Content Planning

What Businesses Need to Know: The Fundamentals of Video Content Planning

As part of our new VidOps blog series, What Businesses Need to Know, we’re drawing back the curtain for a transparent look at how video production works for commercial businesses. This week: the fundamentals of video...

VidOps VisualStorytellers
VidOps VisualStorytellers 2 July 2021
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5 Lesser-Heard Strategies to Get Your Influencer Marketing Campaigns Rolling

5 Lesser-Heard Strategies to Get Your Influencer Marketing Campaigns Rolling

As digital media becomes increasingly pervasive, more customers are consuming advertising on various digital platforms. For business leaders, it has become important to understand the peculiarities of these...

Priya Kumari
Priya Kumari 1 July 2021
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Best Practice for Recruiting Non-Traditional Affiliate Partners

Best Practice for Recruiting Non-Traditional Affiliate Partners

Many brands find that their growth from the affiliate channel has slowed or plateaued, and a small number of affiliate partners are driving the majority of their revenue. To alleviate risk, increase reach and...

David Vince
David Vince 30 June 2021
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Why do Customer Experience and Conversational AI go Hand in Hand?

Why do Customer Experience and Conversational AI go Hand in Hand?

Consumer behavior has witnessed a whirlwind of changes in the past decade. Technological developments have enabled all industries to embrace digital transformation at scale.

Aakrit Vaish
Aakrit Vaish 25 June 2021
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Video Production Tips Leading up to Your Shoot Day

Video Production Tips Leading up to Your Shoot Day

When it comes to content creation, I think we can all agree that video is the king. That’s not just because I work for a video content production company, that’s because facts don’t lie. Video is everywhere, countless...

VidOps VisualStorytellers
VidOps VisualStorytellers 24 June 2021
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The Benefits of Video in Sales and Marketing Today

The Benefits of Video in Sales and Marketing Today

With many businesses seeing their sales and traditional marketing efforts severely impacted by Covid-19 – it’s now more important than ever before to stay on top of digital communications as part of marketing and...

VidOps VisualStorytellers
VidOps VisualStorytellers 21 June 2021
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The Importance of Personalized Marketing

The Importance of Personalized Marketing

In a world where markets are becoming more competitive and consumers often have multiple choices of where to buy, fostering brand loyalty through personalized marketing is crucial.

Dan Yeo
Dan Yeo 16 June 2021
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How to Harness Content to Build a Successful Brand

How to Harness Content to Build a Successful Brand

Curious about engaging content, building teams, and start-ups? Tune into our fireside chat with Al, @VidOps CEO and Holly, @Subly CEO to get some answers to our burning content Qs! Thanks to Al for invaluable content...

VidOps VisualStorytellers
VidOps VisualStorytellers 16 June 2021
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