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4 Reasons Your Blog Content Isn't Performing

4 Reasons Your Blog Content Isn't Performing

A business blog can be one of a company's most effective marketing tools - if you're doing it right. If you’re not happy with the way your blog posts are performing, do a self-audit. It’s likely that your...

Katie Hall
Katie Hall 2 March 2017
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What makes a good mobile app user experience?

What makes a good mobile app user experience?

Today most businesses use responsive and adaptive websites. However, these same businesses are also considering using mobile apps – but are these mobile apps user-friendly?

Udesh Jadnanansing
Udesh Jadnanansing 2 March 2017
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Four Tips for Ecommerce Companies Wanting to Capture Digital Feedback

Four Tips for Ecommerce Companies Wanting to Capture Digital Feedback

Online customer feedback can be a real competitive advantage for companies in the ecommerce industry. However, collecting the right customer feedback takes careful planning and a firm understanding of the journey your...

Udesh Jadnanansing
Udesh Jadnanansing 28 February 2017
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Trends in E-Commerce Marketing For 2017

Trends in E-Commerce Marketing For 2017

This infographic takes a look at all the popular ecommerce marketing trends we are sure you’ll encounter in 2017 including data, automation and artificial intelligence.

Maulik Shah
Maulik Shah 28 February 2017
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Quora—and why does it matter in marketing?

Quora—and why does it matter in marketing?

Content is king… but that doesn’t really mean that’s all you need. That’s why your marketing and promotion activities shouldn’t be limited to sending newsletters and posting on Facebook. One thing you should...

Jan Zajac
Jan Zajac 28 February 2017
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Email Marketing 101: 6 Ways it can Boost Your Business

Email Marketing 101: 6 Ways it can Boost Your Business

Out of all the marketing predictions for this year, there’s one we’re excited about most: Email marketing is going to be bigger and more important than ever to the growth of your business. But taking on email...

Monica Montesa
Monica Montesa 27 February 2017
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How Marketers Can Weather the Storm of New Seasonal Shopping Trends

How Marketers Can Weather the Storm of New Seasonal Shopping Trends

Christmas is coming. Or, at least, it could be very soon. Last year, Selfridges Oxford Street launched its 2016 Christmas campaign in August. Black Friday, too, is creeping closer. Amazon launched its 2016 Black...

Tim Carter
Tim Carter 24 February 2017
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The Secret To Writing Addictive Email Content

The Secret To Writing Addictive Email Content

While it’s certainly a good thing to stay on top of the latest email marketing best practices, there is one key to boosting subscriber engagement that is often overlooked. And that’s sending valuable content your...

Monica Montesa
Monica Montesa 24 February 2017
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17 Ways To Segment Email Lists For More Opens

17 Ways To Segment Email Lists For More Opens

Email is almost 40% more effective than Facebook and Twitter for acquiring new customers. Many argue that the thing that differentiates it from social media is the ability to segment email lists, enabling you to...

Stefania Goldman
Stefania Goldman 24 February 2017
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Are You One of the 59% of Marketers That Are Challenged by Data?

Are You One of the 59% of Marketers That Are Challenged by Data?

How often as a marketer do you feel like you’re drowning in data, unable to see the wood for the trees? Don’t fear you’re not alone. Here's my tips on how to generate insights from your marketing data that can...

Jenna Tiffany
Jenna Tiffany 23 February 2017
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More Than Words: How Conversational Commerce Drives Online Sales

More Than Words: How Conversational Commerce Drives Online Sales

When people talk about eCommerce changing the shopping experience, they tend to first think about the near limitless breadth of choice it offers. Yet equally dramatic is the way shopping has been transformed into a 24...

Julien Hervouet
Julien Hervouet 23 February 2017
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How To Use Webinars To Grow Your Email List

How To Use Webinars To Grow Your Email List

More and more people are starting to discover the countless benefits of participating in a webinar instead of browsing the web for how-to guides and best practices.

Kristian Jønsson
Kristian Jønsson 23 February 2017
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Optimizing Localization RoI

Optimizing Localization RoI

Return on investment drives most business activities and localization should not be an exception. If you’re going to spend time and effort in readying your app or website for new markets and languages, you want to be...

David Ost
David Ost 22 February 2017
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Creative Fuels Your Content Marketing - It Deserves a Seat at the Table

Creative Fuels Your Content Marketing - It Deserves a Seat at the Table

While data and analytics have dominated the conversation about the effectiveness of content marketing, the big mistake that marketers are making is ignoring how critical the creative is to the success of these programs.

Deborah Holstein
Deborah Holstein 22 February 2017
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Native Advertising: A Beginner's Guide

Native Advertising: A Beginner's Guide

Native ads generate more engagement and drive more sales than traditional ads, and may be a great option to consider. Here, we cover some of the most common types of native ads and how to get started on your own...

Marina Grindle
Marina Grindle 20 February 2017
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7 Things Every Company Website Should Include

7 Things Every Company Website Should Include

What elements to include in your company website? This is the first question you should ask yourself before you start designing the site. We’ve shortlisted the following essential elements every business website must...

simon walker
simon walker 20 February 2017
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Using AI For Better Digital Asset Management (DAM)

Using AI For Better Digital Asset Management (DAM)

Despite its futuristic connotations, artificial intelligence (AI) itself is nothing new. Given its success in daily activities, it’s easy to see how this technology can translate perfectly into the digital asset...

ariel long
ariel long 20 February 2017
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Happy Birthday, Facebook! - Infographic

Happy Birthday, Facebook! - Infographic

Did you celebrate Facebook’s birthday a few weeks ago (to be more precise – 4th February)? If not, you should! There are many reasons to celebrate, and we pulled them together in the form of an infographic.

Jan Zajac
Jan Zajac 17 February 2017
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Adspend Keeps Growing, Despite Brexit

Adspend Keeps Growing, Despite Brexit

The UK’s referendum vote to leave the European Union shook the country and stunned financial markets, consequently causing the value of the pound to plummet. But the advertising and media industry as a whole is one...

Chris Vogt
Chris Vogt 16 February 2017
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Write Powerful High-Converting Call-To-Actions

Write Powerful High-Converting Call-To-Actions

Have you ever experienced this: You’ve just been told to write a convincing copy along with an irresistible call-to-action and you can’t think of anything? I have and it’s super frustrating because the more you...

Kristian Jønsson
Kristian Jønsson 16 February 2017
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The changing (inter)face of gambling apps, post Tinder

The changing (inter)face of gambling apps, post Tinder

Last month, London based gambling app developers Bookee launched a new gambling app. Taking inspiration from Tinder’s swipe interface to create a unique swipe-to-bet app.

Paul Swaddle
Paul Swaddle 16 February 2017
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Building Customer Loyalty With Online Feedback

Building Customer Loyalty With Online Feedback

In light of Valentine’s Day we must remind ourselves how meaningful customer relationships are, so we’ve dedicated this blog to emphasizing the importance of customer loyalty and how to enhance it through online...

Udesh Jadnanansing
Udesh Jadnanansing 16 February 2017
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Differentiation for Retail brands is still possible

Differentiation for Retail brands is still possible

Brands can leverage the power of mobile a lot more than they already do. The fact that we, the consumers, are always on our mobile phones and are happy to be contacted by the brands we like, means a great deal of...

Eva Calado
Eva Calado 15 February 2017
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Infographic: Direct Mail vs Email

Infographic: Direct Mail vs Email

In the past direct mail has been referred to as dead. So we decided to do some research and compared direct mail to email marketing, it's digital alternative.

Rosie Niblock
Rosie Niblock 15 February 2017
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How To Get Content Ideas From The Rest of Your Team

How To Get Content Ideas From The Rest of Your Team

I know that it can be difficult to find inspiration for new blogs or downloadable offers, or to think of ways to promote your content on social media...but the solution, in my experience, is to find ways to leverage...

Isobel Witts
Isobel Witts 15 February 2017
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