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Why Traditional Project Management Tools Do Not Meet Needs of Creative AgenciesWhen it comes to creative project management, many ad agencies and creative teams find out the hard way that a specialised solution is required to meet their needs. And by the hard way, we mean that more often than...

                Jodie Byass
                28 July 2016
            
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Lead Scoring and How B2B Marketers are Using It - InfographicLead nurturing is a demanding, multifaceted process that involves prospect analysis, building action history and proactively categorizing prospects based on their sales life cycle.

                Richard Fallah
                28 July 2016
            
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Getting The Right Product And Generate SalesGetting visitors to your affiliate links is one thing, but how will you know which products to promote? Well, first you’ll have to decide which Affiliate Network you wish to use, and Click Bank comes highly...

                Deon Christie
                28 July 2016
            
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Crafting the Perfect User-Generated Content Campaign for Your BrandLet me guess – you have a strong social media presence, an amazing product, and tons of user-generated content from your customers.

But you’re facing one major problem:

You don’t know how to use your...

                Luisana Cartay
                27 July 2016
            
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Are football clubs losing touch with their ‘Real’ fans?Hyundai’s sponsorship and advertising during Euro 16 included the hashtag #RealFansFirst but do they actually have a definition of, or understand who are ‘real’ fans?

                Nik Harta
                27 July 2016
            
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Are Your Comments Getting The S.E.O Boot?When you decide to comment on a certain site, your Primary Purpose is to end up getting some Targeted Traffic Yourself. But, let me guess…you’ve been commenting for months with absolutely No Results, right? Well there...

                Deon Christie
                27 July 2016
            
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Warning: You're Losing Money If You're Not Publishing Blog PostsIf you’re not publishing business blog posts, sound the alarms and go on high alert immediately. Why, you may ask?

                Shelby Catalano
                27 July 2016
            
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Why Personalization Is A Must For The Mobile Customer ExperienceWith more consumers today starting their purchase journey on mobile devices, marketers must place renewed emphasis on optimizing the mobile experience as part of a successful multi-channel strategy.

                Larisa Bedgood
                27 July 2016
            
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How Accelerated Mobile Pages (AMP) Can Create Value For Your Website11.6% of websites had adopted Accelerated Mobile Pages by June 2016, according to research conducted by Searchmetrics. Curious to know how Accelerated Mobile Pages can benefit your website content?

                James Hook
                26 July 2016
            
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The Masters of Content Marketing - Why Buzzfeed is so Powerful for BrandsThe old model of marketing relied on interrupting your audience, showing them something that they probably didn’t want in a format that would make them certain they didn’t want whatever you happened to be peddling.

                Eleanor Leonne Bennett Dip DigM
                25 July 2016
            
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Just Do It!Get your brain in the right state to be creative, think up ideas and then.... most importantly - Bring them to life!

                Matt Webster
                25 July 2016
            
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What Does the Rise of Whatsapp Mean for Brands?Marketers around the world have a new challenge in the form of social messaging apps like WhatsApp with their high user engagement. How marketers and brands look at this and what it means for the business?

                Ritu Jhajharia
                25 July 2016
            
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Video Marketing Facts, Stats, Benefits and More... Video is one of the most effective growth-hacking tactics to apply to a company's content marketing activities. 

                Richard Fallah
                25 July 2016
            
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Pokémon Geo-targeting: Want to Catch ‘em All? Retailers Do TooPokémon Go is going commercial. With the announcement that its developers are set to let companies advertise on its virtual map, Rupert Harrison at Zeta Interactive, looks at the benefits of geo-targeting for...

                Rupert Harrison
                25 July 2016
            
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AdWord’s New Expanded Text AdsWe've all been eagerly waiting for the release of the new expandable Google text ads within our AdWords accounts. Last week we started to see these new ads appear.

                Phil Ringguth
                25 July 2016
            
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Start-up on a Budget: Cut the Cost, Without Cutting QualityYou really don't need much money to start a business these days. Best-selling titles such as "Be A Free Range Human" and The "$100 Start-Up" encourage entrepreneurs to launch their dream...

                Darren Boyd-Annells
                22 July 2016
            
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Top Tools In Digital Marketing For 2016 (Infographic)A few weeks ago, we wrote about the trends in digital marketing in 2016. 

                Richard Fallah
                22 July 2016
            
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Video Optimization: Where Do We Go From Here?Think about how many videos you were met with before landing on this article. How many did you “skip?” How many did you watch? How many were actually relevant to you? 

                Eli Mandelbaum
                22 July 2016
            
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3 Reasons Why You Need Competition In BusinessThere's no doubt that being in a competitive industry can deter a business's ability to achieve their set goals, especially when it comes to lead generation and sales. But, the truth is, having competition is...

                Otoabasi Umonting
                21 July 2016
            
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Here’s Why Millennials Are Going Mad For Mobile MessagingMillennials have a love affair with their mobile devices and messaging platforms. From a marketing perspective, understanding exactly why millennials go mad for mobile messaging is very important.

                Oisin Lunny
                21 July 2016
            
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Digital Marketing Does not ExistMarketing is Marketing, never mind whether you communicate personally, through television advertising or the web. Marketing should focus on gaining insight on what customers might need, and then...

                Renzo Rizzo
                20 July 2016
            
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Sales Benefits From Marketing AutomationAccording to AdAge, 93% of all CMOs are under more pressure to deliver measurable ROI (return on investment.) Even as the amount of data from digital marketing intensifies, proving the direct impact on revenue is...

                Richard Fallah
                20 July 2016
            
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Why Winning New Clients from ‘cold’ Is Vital for Agency Growth, or Why You Should Hire a New Business Agency in the First PlaceOver the last thirteen years we’ve worked with hundreds of agencies of every type, size and discipline, as their dedicated new business agency partner. 

                Incite New Business
                19 July 2016
            
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Target Your Audience when BloggingTarget your audience when Blogging because it is the only way you will actually have conversion and a response. You must also research and identify a common need within your Niche, because addressing that need and...

                Deon Christie
                19 July 2016
            
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The 5 R's of Targeted Email MarketingTraditional email marketing is quickly becoming a field dominated by the players who engage in targeted email marketing. In other words, it’s all about sending a targeted message to a specific person at the right time...

                Elizabeth Bell
                19 July 2016
            
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