Marketing Automation - Digital Doughnut

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Building the Business Case for Investment in Marketing AutomationInvesting in Marketing Automation software can yield a significant return, helping to increase revenues and decrease costs, while also improving customer experience.

                Simon Johnson
                31 May 2019
            
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Seven Questions You Must Ask Before Investing in Marketing AutomationConsidering adopting a marketing automation platform? Read this first

                Leonie Mercedes
                1 April 2019
            
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Considering Marketing Automation? Get your Data in OrderIn this post, we explain why the introduction of marketing automation should be accompanied by a data audit, and look at why having a marketing automation platform will make it easier to maintain data best practices.

                Leonie Mercedes
                28 March 2019
            
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How Does Marketing Automation Success Depend on Company Culture?In this post, we’ll consider three important cultural considerations for organisations looking to implement marketing automation software.

                Leonie Mercedes
                26 March 2019
            
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Three Considerations for Selecting the Right Marketing Automation TechnologyHow do you choose the right marketing automation technology for your organisation? This article runs through three considerations for marketers when selecting a platform.

                Leonie Mercedes
                14 March 2019
            
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Does Marketing Automation Work in B2C?Although B2C consumers are taking a different customer journey compared with their B2B counterparts, a lot of the same rules apply when it comes to marketing automation, particularly where high-consideration purchases...

                Leonie Mercedes
                12 March 2019
            
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Is Your Business Ready for Marketing Automation?This article considers the three main questions you should consider when embarking on marketing automation, and covers the key steps you must take before making an investment and building your first campaign.

                Leonie Mercedes
                5 March 2019
            
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Three Key Trends Driving Marketing Automation AdoptionMany B2B and B2C companies are investing in marketing automation platforms to satisfy their customers' increasing appetite for personalised customer experiences, while also nurturing meaningful relationships with...

                Leonie Mercedes
                28 February 2019
            
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Five Problems Marketing Automation Platforms Help your Business to SolveThis article explains how investing in a marketing automation platform can help your business tackle some of the most pressing and complex problems faced by sales and marketing teams.

                Leonie Mercedes
                26 February 2019
            
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