Article

Georges Fallah
Georges Fallah 30 May 2024

Personalize Your Marketing Using 15 AI-Powered Prompts

Personalization has undoubtedly become one of the key elements that marketers shouldn’t ignore or underestimate any longer. With consumers increasingly expecting tailored experiences, the ability to customize marketing communications based on user preferences and behaviors may lead to enhanced engagement and conversion rates. AI-powered prompts offer a solution to achieve this level of personalization.

Understanding AI-Powered Prompts

Marketers use generative AI to create prompts based on specific needs and goals. These prompts can be used across various platforms and channels, from email marketing, lead management, social media, landing pages, and digital advertising, ensuring every interaction with a potential customer is as relevant and impactful as possible.

The Impact of Generative AI on Personalization and Engagement

As we delve deeper into the capabilities of AI-powered prompts, the role of Generative AI becomes significant. A remarkable example of its impact is seen in personalization and engagement. According to a McKinsey report, Generative AI could enhance global productivity by up to $4.4 trillion annually.

On another note, Crafts retailer Michaels Stores amplified the personalization of their email campaigns from 20% to 95% through the application of Generative AI, which also boosted their SMS campaign click-through rates from 25% to 41%. 

Source: McKinsey


Practical Applications of AI-Powered Prompts in Marketing

To effectively implement AI-powered prompts in your marketing strategy, consider the following applications:

Email Marketing

The DNA of an Email Copy Prompt:

  1. Context: (Type of business)

  2. Length: (5 sentences, 3 paragraphs, 1000 characters)

  3. Format: (Welcome email, review request, cancellation)

  4. Style: (Professional, strict, funny)

  5. Personalization: (Include the recipients’ names and details)

  6. Call to Action (CTA): (Buy Now, Register, Book a Demo)

  7. Testing: A/B testing for subject lines or copy

Sample Email Prompt


 

PROMPT #1: Generate a Welcome Email

Generate a welcome email to greet new subscribers upon their signup.

PROMPT: Send a welcome email for [Customer-Name] in [Industry-Name], when their clients sign up to their [Product/Service-Name] for a free trial period.

PROMPT #2: Generate a Targeted Follow-Up Email

Brands can automatically generate follow-up emails tailored to initial customer interactions. Simply specify the key details in the description to personalize the message based on earlier communications.

PROMPT: Reply to [Customer-Name] who hasn’t initially responded to a [Campaign-Name].

PROMPT #3: Generate a Review Request Email

Businesses can create a customized review request email by specifying the details. Set these emails for mass distribution or include them in a workflow automation sequence, applying a specific delay according to the product type to optimize timing and response rates.

PROMPT: Write a review request email to [Customer-Name]
- Tone: Informal, not pushy
- Content: Review [Product-Name] in G2 Crowd in return for a $10 gift card
- Call to Action: Review us -> [URL]

PROMPT #4: Generate a Webinar Invite Email

Create and customize a webinar invitation prompt.

PROMPT: - Specify the [Event-Name]
- Create an invite to [Customer-Name]
- Content: Specify the date and time, and the webinar’s outline of 3 points
- Call to Action: Register Now -> [URL]
- Bottom: What will happen if they can’t attend


PROMPT #5: Launch an Email Campaign

Using a particular Chatbot, email marketers can simply request the generation and scheduling of an email campaign based on the required details.

PROMPT: - Create a [Campaign-Name] and set a specific [Date] and [Time]
- Provide additional details: [Subject-Line], [Sender-Name], [Email-Address], [Template-Name], and Lists/Audiences [ID-Number]


 

SMS Marketing

The DNA of an SMS Copy Prompt

  1. Brevity: (Less than 160 characters)

  2. Target: (Clients, cold leads, warm leads, etc…)

  3. Urgency: (5 sentences, 3 paragraphs, 1000 characters)

  4. Personalization: (Contact name)

  5. Style: (Professional, strict, funny)

  6. Call to Action (CTA): (Registration link)

  7. Compliance: (Reply STOP to unsubscribe)
     

Sample SMS Prompt

PROMPT #6: Generate an AI SMS Content

Simply generate custom SMS messages tailored to specific promotional needs.

PROMPT: Write an offer about a 20% discount on all men's and women's winter collections for February.
- Message length: Short
- Unsubscribe CTA: Reply STOP to opt out.

Social Media Marketing

The DNA of a Social Media Post Prompt

  1. Objective: (Brand awareness, lead gen or engagement)

  2. Audience and Target: (Identify the social channel)

  3. Length: (5 sentences, 3 paragraphs, 1000 characters)

  4. Format: (Image, video, text, infographic)

  5. Style: (Professional, strict, funny)

  6. Hashtags and keywords

  7. Call to Action (CTA): (Like, share, comment, subscribe…)

  8. Optimization: (Best time to post)


Sample Social Media Post Prompt



PROMPT #7: AI Social Media Content

Easily generate tailored questions, reels and stories across social platforms like Facebook, Instagram, TikTok, and YouTube by defining your campaign theme.

PROMPT: - Channel: Instagram
- Topic: Dine in and get a free drink
- Language: Inspirational


PROMPT #8: Information Retrieval

Use the AI chatbot available within your marketing platform to create, edit, and gather details about a social media post.

PROMPT: Retrieve information about a scheduled [Social-Post] and here’s the post [ID-Number].

Landing Page Generation

The DNA of a Landing Page Prompt

  1. Objective: (Purpose: lead gen, event)

  2. Target Audience: (Demographic, psychographic, firmographic, behavioral)

  3. Key Content:: (Headline, social proof, benefits, contact)

  4. Visual Content: (Videos and images)

  5. CTA: (Sign Up, Buy Now, Learn More…)

  6. SEO Elements: (Optimize for keywords, alt text, and meta description)

  7. Optimization: (A/B testing and load optimization suggestion)


Sample Landing Page Prompt
 

PROMPT #9: AI Landing Page

If the AI-enabled tool doesn’t have landing page generation, you can use ChatGPT by asking the bot to generate a code for a specific landing page and embed it using your platform.

PROMPT: - Generate a landing page code for a webinar about [Topic]
- Specify the webinar [Date], [Time], and [Outline]
- Explain how the structure of the page should be

*Disclaimer: You still need to customize your landing page design with your branding. Also, the lack of flexibility in not being capable of dragging and dropping additional elements between the building blocks is another limitation that you need to be aware of.

PROMPT #10: Update Content at Scale
Custom shortcodes serve as dynamic elements for personalizing landing pages. Instead of manually altering each instance individually, marketers can efficiently manage them by instructing the bot to retrieve, create, edit, or delete shortcodes.

PROMPT:
- Get a custom shortcode.
- Requirement: Ask to change the shortcode content from [Monthly meeting with partners] to [Weekly meeting with partners].

Lead Scoring

DNA of a Lead Scoring Prompt

  1. Objective: (Purpose: sales, conversions)

  2. Data Sources: (Custom fields, email tracking, etc..)

  3. Scoring Metrics: (Points ranges)

  4. Funnel Format: (Score ranges and names)

  5. Negative Scoring: (For negative activities)
     

Sample Lead Scoring Prompt

PROMPT #11: AI Lead Scoring Model

Businesses or agencies can enlist the model to design lead scoring parameters tailored to their specific needs. The model organizes specified criteria and suggests scores accordingly. Once finalized, these rules can be easily transferred to the marketing tool for implementation.

PROMPT: Here’s an example of how a lead scoring prompt is created via ChatGPT:




Other PROMPTS

PROMPT #12: Managing Contacts
Manage your leads by retrieving and updating contact information, managing tags, and adjusting list memberships.

PROMPT: Add a [Contact-Name] to [List-Name] or delete a [Contact-Name] from [List-Name].

PROMPT #13: Content Creation

Content marketers can retrieve specific information and generate content around designated topics.

PROMPT: Create a concise 300-word article about [Topic], offering practical tips on reducing website bounce rates.

PROMPT #14: Campaign Evaluation

Take a screenshot of your email marketing campaign metrics. Then copy and paste it into ChatGPT to evaluate its effectiveness.

PROMPT: - Requirements: Check if these email marketing campaign’s metrics are satisfactory.
- Next steps: Ask about the areas for improvement to enhance these metrics in the future.


 

PROMPT #15: Technical Support

Seeking the assistance of a Chatbot to receive technical support for specific queries and marketing tasks replaces the human support to a certain extent.

The prompt can be generic or more specific like the two examples illustrated below:

- Generic PROMPT: Guide us about the steps to create a landing page.



- Specific PROMPT:
How to verify our domain sender reputation?


 

Conclusion

AI-powered prompts represent a powerful tool in the marketer’s toolkit, offering different levels of personalization. By effectively using these prompts, marketers can create more engaging, relevant, and successful marketing campaigns that don’t only meet but exceed customer expectations.

As technology continues to evolve, so too will the capabilities of AI to transform the landscape of digital marketing, making it an exciting time for innovators and marketers alike.
 

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