Articles - September 2023 - 2023

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Revolutionising Customer Experience with Blockchain Technology

Revolutionising Customer Experience with Blockchain Technology

Blockchain technology, often associated with cryptocurrencies like Bitcoin, is evolving far beyond its financial origins. Businesses across multiple sectors are waking up to the transformative potential of blockchain,...

Jenny Stanley
Jenny Stanley 3 October 2023
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6 Key Factors for Successful Digital Product Development

6 Key Factors for Successful Digital Product Development

In today's rapidly evolving digital landscape, investing in digital product development services has never been more critical, whether you're a startup or an established business aiming to stay competitive. In...

Jonas Smith
Jonas Smith 2 October 2023
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4 Best Customer Service Marketing Trends to Know

4 Best Customer Service Marketing Trends to Know

Explore the essential customer service marketing trends that can transform your strategy and boost customer loyalty. Create an impactful customer experience.

Gaurav Sharma
Gaurav Sharma 29 September 2023
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What’s it Really Like to Work in Social Media?

What’s it Really Like to Work in Social Media?

The Unfiltered Realities of the Modern Social Media Manager. Hootsuite dives into the messy reality of what it's actually like to work in social media with their inaugural Social Media Career Report.

Hootsuite: Social Media Marketing & Management
Hootsuite: Social Media Marketing & Management 28 September 2023
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Beyond ROI: The Many Benefits of Partnership Marketing

Beyond ROI: The Many Benefits of Partnership Marketing

When we think of the departments most focused on numeric data, our first thoughts will likely lead to engineering, finance and IT. In most modern organizations, however, you’d be hard-pressed to find any department...

Amanda Neuts
Amanda Neuts 27 September 2023
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Why it’s Time to Turn Off Your Performance Max (Pmax) Google Ad Campaigns

Why it’s Time to Turn Off Your Performance Max (Pmax) Google Ad Campaigns

Over the past few years, there has been a big push from Google to use its tools to manage your Google Ad campaigns. But is it ireally in your best interest?

Ben Hirons
Ben Hirons 27 September 2023
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Ad Fraud’s Kryptonite? The Trustworthy and Very Real World of DOOH

Ad Fraud’s Kryptonite? The Trustworthy and Very Real World of DOOH

Trust in advertising is dwindling. Ad fraud, in particular, has skyrocketed. And who suffers the consequences? Brands. Through the loss of revenue, share of voice and trust. To tackle this landscape, brands must look...

Ben Zloof
Ben Zloof 26 September 2023
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Bridging the Digital Divide: How Choosing the Right Vendor Can Help Brands Close the Accessibility Gap

Bridging the Digital Divide: How Choosing the Right Vendor Can Help Brands Close the Accessibility Gap

With just 3% of the world’s top one million websites accessible to people with disabilities, the digital divide is real - and a real barrier to independent living for more than a quarter of the population. A new...

Tamsin McCahill
Tamsin McCahill 25 September 2023
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Generative AI is About to Re-Shape Market Research

Generative AI is About to Re-Shape Market Research

Since the launch of ChatGPT last year, generative AI has dominated discourse around technology. This next epoch in digital might free us from the drudgery associated with information work, or it might take your job...

Matt Hay
Matt Hay 25 September 2023
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Connected Packaging: Future Trends & Improving Consumer Engagement – Join Our Webinar!

Connected Packaging: Future Trends & Improving Consumer Engagement – Join Our Webinar!

Date and Time: Thursday, September 28th, 09:30 – 10:30 am GMT+1. Are you curious about the future of packaging and how it’s reshaping industries while opening up new opportunities for brand engagement and...

Jenny Stanley
Jenny Stanley 22 September 2023
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Navigating the Future of Personalized Marketing with AI

Navigating the Future of Personalized Marketing with AI

In a world where seventy-one percent of consumers expect companies to deliver personalized interactions. And seventy-six percent get frustrated when this doesn’t happen. Personalization is no longer a luxury; it’s an...

Nick Watt
Nick Watt 21 September 2023
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Social Media Privacy 101: What You Need to Do to Optimise Your Online Security

Social Media Privacy 101: What You Need to Do to Optimise Your Online Security

In an increasingly digital world, platforms like TikTok, X (formerly Twitter), Instagram and Facebook have seamlessly integrated into our lives, offering spaces for self-expression, connection and even marketing...

Chris Price
Chris Price 21 September 2023
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CX Conversations: Can Procurement and Agencies Be Allies?

CX Conversations: Can Procurement and Agencies Be Allies?

In this CX Conversations, Candyspace Managing Director, Matt Simpson, sits down with Stuart Dunk, Founder and Managing Director of Don't Forget to Look, to discuss everything that agencies and procurement...

Candyspace Media
Candyspace Media 20 September 2023
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Winning the War Against Misinformation

Winning the War Against Misinformation

With every huge leap forward in tech, there is also risk. This is more true than ever as generative AI continues to be widely adopted by both brands and consumers alike. Brands clearly need to take matters into their...

Emma Lacey
Emma Lacey 20 September 2023
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Unlocking Business Success: The Power of UX Consulting

Unlocking Business Success: The Power of UX Consulting

Explore the Power of UX Consulting: Your Secret Weapon for Digital Success! Discover how UX consultants transform digital spaces, drive business growth, and find the perfect UX expert to elevate your online presence...

Ravi Shukla
Ravi Shukla 19 September 2023
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4 Ways Transaction Screening Can Save Your Business

4 Ways Transaction Screening Can Save Your Business

Transaction screening: How to protect your business from financial crimes, regulatory violations, and reputational damage.

tony tyler
tony tyler 18 September 2023
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Cultural Transformation and How to Effectively Engage Cross-Generational Internal Audiences

Cultural Transformation and How to Effectively Engage Cross-Generational Internal Audiences

“Understanding audience preferences and motivational needs are crucial for organisations to foster effective communication and to successfully engage with every generation”, says Andy Whitmore from 438. “There is a...

Andy Whitmore
Andy Whitmore 15 September 2023
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The Sound of Success: Sonic Branding's Impact on Modern Marketing

The Sound of Success: Sonic Branding's Impact on Modern Marketing

Sonic branding, the practice of creating unique and memorable sounds to represent a brand, is emerging as a critical strategy in the modern marketing landscape. Whether it's a jingle that sticks in your mind or...

Domenique Comparetto
Domenique Comparetto 14 September 2023
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Beyond Data Protection: How ISO 27001 Empowers Marketing Resilience

Beyond Data Protection: How ISO 27001 Empowers Marketing Resilience

We live in a progressively digitalized world where data breaches and cyber threats have become all too common. Safeguarding sensitive information has taken center stage especially for businesses. One of the most...

Austin Page
Austin Page 13 September 2023
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Ali Azhar - Decoding QR Codes: Types, Applications, and Their Role in Connected Packaging

Ali Azhar - Decoding QR Codes: Types, Applications, and Their Role in Connected Packaging

At the Connected Packaging Summit, Ali Azhar from Tetra Pak took the stage to discuss the rising significance of serialised QR codes in reshaping the world of packaging.

Jenny Stanley
Jenny Stanley 13 September 2023
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Bridging the Digital Divide: The Next Frontier in Employee Communication

Bridging the Digital Divide: The Next Frontier in Employee Communication

While marketers are seamlessly connected to the world of work via our computers and mobile phones, some 80% of the global workforce operates outside the confines of a traditional desk.

Nick Watt
Nick Watt 12 September 2023
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Using Performance Data to Run Efficient Ad Campaigns

Using Performance Data to Run Efficient Ad Campaigns

When running multiple ad campaigns, working quickly to assess customer interaction is crucial. However, data is often spread across different platforms making it harder to find and assess in a timely manner...

Juni | financial platform built for digital commerce
Juni | financial platform built for digital commerce 12 September 2023
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Ukrainian Digital Landscape in 2023 — newage. Annual Research

Ukrainian Digital Landscape in 2023 — newage. Annual Research

We at newage. conduct annual research on the Ukrainian digital landscape. We gather all available and proprietary data on the online behavior of Ukrainians and share this compilation with clients and partners to...

Polina Kedis
Polina Kedis 11 September 2023
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Personalisation Sits at the Heart of SMB Success. What Are You Waiting For?

Personalisation Sits at the Heart of SMB Success. What Are You Waiting For?

For Small to Medium Sized Businesses (SMBs) and growing brands, personalising communications with customers should start on day one, not months or years later.

Jason Smith
Jason Smith 8 September 2023
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Digital Hit or Miss? Connecting With Gen Z Shoppers

Digital Hit or Miss? Connecting With Gen Z Shoppers

In an era dominated by digital experiences and disruptions, it’s perhaps no surprise that Generation Z is a force to be reckoned with in the retail landscape. Born between 1996 and 2009, Gen Z is the first generation...

Juli Greenwood
Juli Greenwood 7 September 2023
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