Jenny Stanley
Jenny Stanley 1 November 2023

Why Your Brand Needs a Connected Experience

In today's hyper-digital age, brands are constantly striving to connect with consumers in unique and engaging ways. Traditional methods of advertising are giving way to immersive and interactive experiences, ensuring deeper brand-customer interactions. This transition has given rise to the need for a 'Connected Experience'.

Understanding Connected Experience

A Connected Experience refers to a seamless, integrated, and personalised brand experience that connects with the consumer at multiple touch points, be it through physical or digital means.

It transcends beyond mere advertising and delves into creating memorable moments, fostering brand loyalty and building a stronger relationship with the consumer.

To learn more about this, please see “What are Connected Experiences?”.

The Magic of Connected Packaging

Connected Packaging incorporates interactive technology, allowing consumers to engage with the brand in a more direct and personalised way.

From QR codes to Augmented Reality, brands can now tell their story and share their values in a manner that was once thought impossible.

Greiner Packaging's Sustainable Innovation at Interpack

Challenges: A Case in Point

Greiner Packaging was faced with the significant task of presenting the environmental benefits of their self-separating K3 packaging at Interpack, a globally recognised trade show.

Their goal was to create an experience that would not only educate attendees but also captivate and entertain them.

Solution & Results: A Successful Collaboration

Teaming up with Appetite Creative, Greiner Packaging introduced a unique Connected Experience through a QR code.

This experience, inspired by the iconic Elvis Presley, featured an interactive game, Elvis-themed AR filters, and an educational quiz.

As a testament to its success, the game boasted an average engagement time of 3 minutes and 16 seconds, attracting attendees from 31 countries and recording nearly 1,000 submissions in a single week.

The event showcased Greiner Packaging's commitment to sustainability, innovation, and its prowess in crafting unforgettable brand interactions.


As evidenced by Greiner Packaging's success at Interpack, Connected Experiences are much more than just interactive marketing gimmicks.

They are a powerful tool that brands can leverage to foster deeper relationships with their consumers, educate them on crucial brand values, and position themselves as innovators in a competitive market landscape. The future of brand engagement lies in these immersive, interactive, and impactful experiences.

Visit Appetite Creative’s Blog for more of such content!

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

A company website is crucial for any business's digital marketing strategy. To keep up with the changing trends and customer buying behaviors, it's important to review and make necessary changes regularly...

Digital Doughnut Contributor
Digital Doughnut Contributor 25 March 2024
Read more
7 Reasons Why Social Media Marketing is Important For Your Business

7 Reasons Why Social Media Marketing is Important For Your Business

In the past two decades social media has become a crucial tool for marketers, enabling businesses to connect with potential customers. If your business has yet to embrace social media and you want to know why it is...

Sharron Nelson
Sharron Nelson 29 February 2024
Read more
Personalize Your Marketing Using 15 AI-Powered Prompts

Personalize Your Marketing Using 15 AI-Powered Prompts

Personalization has undoubtedly become one of the key elements that marketers shouldn’t ignore or underestimate any longer. With consumers increasingly expecting tailored experiences, the ability to customize...

Georges Fallah
Georges Fallah 30 May 2024
Read more
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 3 April 2024
Read more
10 Factors that Influence Customer Buying Behaviour Online

10 Factors that Influence Customer Buying Behaviour Online

Now is an era where customers take the center stags influencing business strategies across industries. No business can afford to overlook factors that could either break the customer experience or even pose a risk of...

Edward Roesch
Edward Roesch 4 June 2018
Read more