Articles - October 2023 - 2023

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Best Practices for E-commerce Website Development

Best Practices for E-commerce Website Development

Following these best practices will help you build a customer-centric e-commerce website for your business, and open up opportunities that you wouldn’t have discovered otherwise.

Edward Huskin
Edward Huskin 3 April 2024
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Content Repurposing: Why You’re Missing Out if You Don’t

Content Repurposing: Why You’re Missing Out if You Don’t

Producing fresh content consistently is both time-consuming and resource-intensive, and not just that: what a shame is it to have spent hours, if not days, researching planning and writing content, for then it only...

Alessandra Atria
Alessandra Atria 7 November 2023
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Leveraging CX to Enhance Marketing Automation in the Insurance Sector

Leveraging CX to Enhance Marketing Automation in the Insurance Sector

In today’s competitive insurance industry, the integration of marketing automation and customer experience (CX) insights is key. Modern consumers desire personalised interactions, no longer viewing insurance products...

Andrew Addison
Andrew Addison 6 November 2023
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Dark Patterns in UX Design: A Guide for Designers

Dark Patterns in UX Design: A Guide for Designers

Learn about the deceptive world of dark patterns in UX design and why it's crucial for designers to avoid them. Discover various types of dark patterns, their impact on users and businesses, and ethical...

Ravi Shukla
Ravi Shukla 3 November 2023
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What is Document Digitization and Why is it Worth Implementing?

What is Document Digitization and Why is it Worth Implementing?

Thanks to digitization, you do not have to worry that your documents will be destroyed, for example as a result of spilling coffee, fire or any other unexpected event. All digital materials can be recovered even in...

Piter Smith
Piter Smith 2 November 2023
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The Revival of Print Advertising: Redefining Marketing with Visual Statistics

The Revival of Print Advertising: Redefining Marketing with Visual Statistics

The article explores the revival of print advertising through the integration of visual statistics, demonstrating how this combination can redefine marketing strategies in the modern digital age. Visual statistics...

Ashit Sharma
Ashit Sharma 1 November 2023
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Why Your Brand Needs a Connected Experience

Why Your Brand Needs a Connected Experience

In today's hyper-digital age, brands are constantly striving to connect with consumers in unique and engaging ways. Traditional methods of advertising are giving way to immersive and interactive experiences...

Jenny Stanley
Jenny Stanley 1 November 2023
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7 Tips To Accelerate and Grow an E-Commerce Application in 2024

7 Tips To Accelerate and Grow an E-Commerce Application in 2024

So you've set up a great e-commerce mobile app, but it's not living up to your expectations. It is a common problem faced by many businesses. Creating and managing an e-commerce application is no easy task...

Brenda Lister
Brenda Lister 31 October 2023
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The Hidden Costs of MarTech Transformation

The Hidden Costs of MarTech Transformation

The promise of technology to enable faster, more cost effective and more innovative working practices has long been a driver for investing in and implementing everything from accounting systems and enterprise software...

Andrew Addison
Andrew Addison 30 October 2023
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Why Publishers Are the Future of Audience Targeting

Why Publishers Are the Future of Audience Targeting

The impact of privacy on addressability is creating a new reality in digital advertising powered by publishers and their ability to scale data.

David Reischer
David Reischer 27 October 2023
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Evolution of Generative AI and its Applications

Evolution of Generative AI and its Applications

Like other forms of artificial intelligence, generative AI learns how to take actions from past data. It creates brand new content – a text, an image, or even computer code based on that training, instead of simply...

TagX Data
TagX Data 26 October 2023
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Tips for Effective Use of Negative Space in Design

Tips for Effective Use of Negative Space in Design

Unveil the secrets of design's unsung hero – space! Explore the art of utilizing negative, white, and positive space to craft visually appealing and user-friendly designs. Learn the differences, importance, and...

Ravi Shukla
Ravi Shukla 25 October 2023
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The Five Core Principles of Delivering Great CX

The Five Core Principles of Delivering Great CX

Businesses need to put CX at the heart of everything they do – outlining five ways in which this can be achieved, and the benefits that come with it.

Andrew Addison
Andrew Addison 25 October 2023
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Crunching the Numbers: Visual Statistics That Drive Print Advertising Success

Crunching the Numbers: Visual Statistics That Drive Print Advertising Success

In the ever-evolving world of marketing, where digital platforms often steal the spotlight, print advertising continues to hold its ground as a powerful medium for reaching and engaging audiences. Unlock print...

James Sparks
James Sparks 24 October 2023
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4 Top Ways to Market Your Niche Business Effectively

4 Top Ways to Market Your Niche Business Effectively

Explore the ultimate guide that unveils the top 4 proven methods to effectively promote your specialized business. Within these pages, you will uncover invaluable strategies that are guaranteed to set you apart from...

tony tyler
tony tyler 23 October 2023
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Is Digital Signage Art? Here's How to Get the Most Out of It

Is Digital Signage Art? Here's How to Get the Most Out of It

Digital signage has many different uses: it can show us the way, it can work as advertising and it can highlight a business or organisation, but is it art? The truth is that in most cases, it can be both. There are...

Suze Moore
Suze Moore 20 October 2023
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London Packaging Week 2023: A Showcase of Packaging Innovation

London Packaging Week 2023: A Showcase of Packaging Innovation

London Packaging Week 2023 showcased innovation and sustainability in the world of packaging. Held at an improved venue, the event featured insightful talks and a notable focus on connected packaging and sustainability.

Jenny Stanley
Jenny Stanley 19 October 2023
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Cloudbusting: Debunking the Myths of Digital Transformation

Cloudbusting: Debunking the Myths of Digital Transformation

New technologies have been evolving the business landscape for years, and in 2023 one term has become ubiquitous — Digital Transformation. Organisations across the globe are striving to navigate the digital world...

Rodney Perry
Rodney Perry 18 October 2023
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Elevating Retail Through CX-Driven Marketing Automation

Elevating Retail Through CX-Driven Marketing Automation

In the dynamic retail landscape, meaningful customer connections are crucial. As discerning consumers seek bespoke experiences, intertwining customer experience (CX) with marketing automation is essential. Key...

Andrew Addison
Andrew Addison 18 October 2023
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The Innovative Digital Marketing Strategies Leveraging AI

The Innovative Digital Marketing Strategies Leveraging AI

This article will assist digital marketers in grasping the advantages and disadvantages of employing artificial intelligence in their online marketing tactics. You will learn about the effects of AI on online...

joseph chain
joseph chain 17 October 2023
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5 Social Productivity Hacks For The Workplace

5 Social Productivity Hacks For The Workplace

Since consciously working to make our company a more connected and socially productive company, we’ve seen a lot of benefits. Our team is more informed, happier, and more productive.

Anna Fox
Anna Fox 16 October 2023
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Navigating the Marketing Landscape in 2023: 9 Trends You Can't Ignore

Navigating the Marketing Landscape in 2023: 9 Trends You Can't Ignore

In this blog post, we'll dive deep into nine key marketing trends that are set to dominate 2023. From the tantalizing possibilities of the metaverse to the ethical considerations of data privacy, we'll explore...

Atman Rathod
Atman Rathod 13 October 2023
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The Future of Mobile App Development: Emerging Framework Trends

The Future of Mobile App Development: Emerging Framework Trends

Discover the top 5 mobile app development frameworks for building cutting-edge apps. Explore features and use cases of the emerging framework trends.

Sam Anderson
Sam Anderson 12 October 2023
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What is a Headless CMS and Why Should I Care?

What is a Headless CMS and Why Should I Care?

WordPress is now over 20 years old and while it remains the most popular Content Management System (CMS) on the market, there are a growing number of situations where it is simply not fit-for-purpose. A new category...

Alan Gleeson
Alan Gleeson 11 October 2023
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5 Ways to Email Like a Boss

5 Ways to Email Like a Boss

With an average ROI of 1300% for their diverse list of clients, San Francisco-based email marketing agency CodeCrew knows a thing or five about lighting up an inbox. And, as co-founder Alexander Melone explains, some...

Alex Melone
Alex Melone 11 October 2023
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