November 2023 - Digital Doughnut

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Do New Year’s Resolutions Offer a Greater Opportunity to Brands Than Christmas? Christmas is typically considered the pinnacle of brands’ marketing calendars, with a huge amount of preparation and budget being appropriated towards the 25th December not to mention the preceding festive shopping...

                Maor Sadra
                8 December 2023
            
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The Future of Digital Marketing: Emerging Trends to Watch in 2024In the rapidly evolving realm of digital marketing, adaptability is not just an advantage—it's a necessity. As we stand on the precipice of a new era, the future of digital marketing unfolds before us, shaped by...

                Atman Rathod
                7 December 2023
            
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Chasing Data Trails: How Data Shapes Purple Square’s 5 Core Principles of CXNavigating the intricate world of data, Purple Square helps businesses harness the potential of their information. Reflecting on simpler data times, this article emphasises that having an abundance of data isn’t...

                Andrew Addison
                6 December 2023
            
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Unlocking the Potential of Infographic Marketing Statistics with ChatGPTIn today's dynamic digital landscape, capturing your audience's attention is no small feat. This challenge has driven innovation in content marketing, leading to a powerful synergy between ChatGPT, an advanced...

                Ashit Sharma
                6 December 2023
            
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SaaS Dashboard in UX Design: A Guide for DesignersAn effective dashboard is essential for success in the world of software as a service (SaaS). To achieve this, adhering to best practices that emphasize user experience, functionality, and visual appeal is essential...

                Ravi Shukla
                5 December 2023
            
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Marketing 2030: 5 Martech Trends You Can Prepare For NowWith so much month-to-month and year-to-year change and uncertainty, it’s a well known fact that predictions are never absolute or finite. This is especially true in the world of marketing. However, trends can be...

                Jamie Burrell
                4 December 2023
            
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Digital Transformation Waste Bill Expected to Be $2 Trillion by 2026  New research explains alarming waste levels in digital transformation and the hefty price global businesses are paying for neglecting people in the process.

                Andy Whitmore
                1 December 2023
            
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The Carrot of a Bigger Market is More Powerful Than the Stick of Legal Action in Driving Web Accessibility Investment, New Research FindsGetting web accessibility right is a massive commercial opportunity. The World Health Organization estimates that 1.3bn people worldwide are living with some form of impairment. The benefits of making it easier for...

                Michael Nutley
                30 November 2023
            
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Debunking Common SEO Myths: What You Need to KnowSEO is vital for online success but riddled with myths. This post debunks common misconceptions to help you navigate SEO effectively.

                Lark Begin
                30 November 2023
            
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From Success to Setback: Lessons in MarTech Decision-MakingWe often talk to clients about the consolidation of MarTech capabilities across vendors, to the point that it’s often not too difficult to pick up a new technology if you’re comfortable working with an alternative...

                Andrew Addison
                29 November 2023
            
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The Power of Print Advertising and Sales Funnel StatisticsIn an era dominated by digital marketing, print advertising statistics reveal a different narrative. Print advertising remains a significant and effective part of the marketing landscape. This article explores the...

                Ashit Sharma
                29 November 2023
            
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SaaS Onboarding Made Easy – Your Guide to SuccessDiscover the secrets to smooth and effective SaaS (Software as a Service) onboarding. Learn why it's essential, and explore best practices to enhance user experiences. Find out how personalized journeys, intuitive...

                Ravi Shukla
                28 November 2023
            
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It’s Time For Brands to Move From Personalised, to PersonalAt a time when almost every brand is tailoring content and offers to individual customers based on their demographic data, purchase history, and online behaviours, are these personalisation efforts still adding value?...

                Shafqat Islam
                27 November 2023
            
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Enhancing Loyalty Programs with Smart Packaging and QR CodesIn today's fiercely competitive market, with unprecedented inflation, brands are continuously exploring innovative strategies to foster customer loyalty, enhance sales growth, and gain valuable consumer insights...

                Jenny Stanley
                24 November 2023
            
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Why Getting Your Black Friday Marketing Right is Paramount to Festive Sales SuccessCutting through the Black Friday noise has never been harder. What better time, therefore, to explore the dos, don'ts, challenges, and opportunities for retail marketing before the big day. 

                Katrina Smart
                23 November 2023
            
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 How Does AI Influence the Future of Digital Marketing?AI has been a prominent force in the digital marketing space for a few years now, but the rise of AI tools such as Chat and AI personalisation has taken the marketing world by storm in 2023. But what does the future...

                Rebecca Wheble
                23 November 2023
            
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Is Email Dead, Or Are We Just Bored With It?In today's digital era dominated by social media, instant messaging, and collaboration tools, one question looms large: Does email still have a role to play? Some argue that it's on life support, while others...

                Julia Herd
                22 November 2023
            
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How Blockchain DApp Development is Paving the Way for the FutureSince its debut, blockchain technology has caused waves in several sectors. Blockchain technology has great promise for creating Decentralized Applications (DApps). DApps are revolutionary; they are changing how we...

                ruth weiler
                22 November 2023
            
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Customer-Centric Marketing: The Heartbeat of Modern UK RetailThe UK retail scene, with its diverse offerings from luxe brands to quaint local stores, is witnessing a paradigm shift: The rise of customer-centric marketing. This isn’t just about selling; it’s about understanding,...

                Andrew Addison
                21 November 2023
            
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Unleashing the Power of Event Marketing in Your Sales Funnel: In-Depth Statistics and Proven StrategiesIn this comprehensive article, we explore the world of event marketing and its impact on the sales funnel. Event marketing, when strategically integrated into the different stages of the sales funnel, can boost brand...

                Ashit Sharma
                20 November 2023
            
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Best Practices for Effective Dashboard DesignIn the age of data-driven operations, dashboards have emerged as an essential tool for businesses. They serve as a gateway to data, enabling users to monitor, analyze, and visually represent vital performance...

                Ravi Shukla
                17 November 2023
            
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How to Protect Agency Work Results: A Case Study with Campaign Manager 360Media advertising is one of the most challenging aspects of analytics. It typically lacks a straightforward bridge: “impression – website visit – cart – transaction.” Instead, it revolves around brand recognition...

                Polina Kedis
                16 November 2023
            
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IoT in PackagingThe world of packaging has experienced a paradigm shift with the introduction and integration of the Internet of Things (IoT). As businesses seek to enhance user experience, increase operational efficiencies, and...

                Jenny Stanley
                15 November 2023
            
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Learning Product-Led Growth: A Simple Guide to Great Marketing Plans and Measures for Success in SaaSProduct-led growth is a strategy where businesses grow by focusing on how customers feel when using their products. They let potential customers try the product for free. The aim is that people will love using the...

                Georges Fallah
                15 November 2023
            
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Marketing Emails vs Newsletters: What’s the Difference?If anyone can clarify the difference between marketing emails and newsletters, it’s Alexander Melone, co-founder of San Francisco-based email marketing agency CodeCrew. But, as we’re about to find out, the distinction...

                Alex Melone
                14 November 2023
            
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