Article

Jenny Stanley
Jenny Stanley 31 July 2023

The EU Digital Product Passport - Connected Packaging

The European Union (EU) has recently introduced a new initiative aimed at enhancing consumer protection, promoting sustainability, and fostering digital innovation across the continent. The EU Digital Product Passport, also known as Connected Packaging, is a voluntary labeling system designed to provide consumers with transparent information about the products they buy, while facilitating the transition towards a circular economy.

Connected Packaging is a digital tool that enables manufacturers to assign a unique digital identity to their products, using a standardized format that is easily readable by consumers, regulators, and supply chain actors.

The passport contains a range of information about the product, such as its composition, origin, environmental footprint, and end-of-life options.

It also includes a scannable QR code that allows consumers to access more detailed information about the product's lifecycle, such as its manufacturing process, transport, and recycling or disposal options.

One of the key benefits of Connected Packaging is that it empowers consumers to make more informed choices about the products they buy, based on factors such as sustainability, safety, and social responsibility.

By providing accurate and transparent information about products, manufacturers can build trust with their customers, and differentiate themselves from competitors who may not be as transparent or responsible.

Another benefit of Connected Packaging is that it supports the transition towards a circular economy, where resources are used more efficiently, waste is minimized, and products are designed for reuse or recycling.

By including information about the product's end-of-life options, such as whether it can be recycled, composted, or repurposed, manufacturers can encourage consumers to dispose of their products in a more sustainable way.

This can help reduce the amount of waste sent to landfills, and conserve valuable resources such as energy, water, and materials.

In conclusion, the EU Digital Product Passport is an innovative and ambitious initiative that has the potential to transform the way products are designed, produced, and consumed in Europe.

By providing consumers with accurate and transparent information about products, and promoting the transition towards a circular economy, Connected Packaging can help create a more sustainable, equitable, and responsible future for all.

If you're seeking additional information, need any clarifications, or simply want to discuss anything further, please do not hesitate to connect with Appetite Creative via marketing@appetitecreative.com

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