Articles - June 2023 - 2023

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The EU Digital Product Passport - Connected Packaging

The EU Digital Product Passport - Connected Packaging

The European Union (EU) has recently introduced a new initiative aimed at enhancing consumer protection, promoting sustainability, and fostering digital innovation across the continent. The EU Digital Product Passport...

Jenny Stanley
Jenny Stanley 31 July 2023
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Unleashing the Power of Smart Packaging for the Future

Unleashing the Power of Smart Packaging for the Future

In a world driven by technological advancements, smart packaging has emerged as a disruptive force, revolutionizing the way brands like Appetite Creative connect with consumers. By integrating intelligent features...

Jenny Stanley
Jenny Stanley 14 July 2023
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F##k Web3, Bring on Snoop Dogg’s Web6

F##k Web3, Bring on Snoop Dogg’s Web6

Is Web3 really all that? Candyspace's Director of Technology, Adam Davey, discusses his thoughts on Web3 and why Snoop Dogg's Web6 might be the way forward.

Candyspace Media
Candyspace Media 5 July 2023
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Harnessing AI for Predictive Analytics in Digital Marketing Campaigns

Harnessing AI for Predictive Analytics in Digital Marketing Campaigns

In today's highly competitive digital marketing landscape, staying ahead of the curve is essential for businesses aiming to connect with their target audience effectively. The rise of artificial intelligence (AI...

Diana Jane
Diana Jane 5 July 2023
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The Importance of QR-Connected Packaging for CPG Food and Beverage Brands

The Importance of QR-Connected Packaging for CPG Food and Beverage Brands

In today's digital age, consumer packaged goods (CPG) food and beverage brands are continually seeking innovative methods to engage with their customers and create memorable experiences. A significant innovation...

Jenny Stanley
Jenny Stanley 4 July 2023
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What Are the Best Marketing Strategies For Your Business?

What Are the Best Marketing Strategies For Your Business?

In the digital age, developing an effective marketing strategy is crucial for the success of small businesses. With the majority of consumers conducting online research and spending significant time on social media...

Jack Brown
Jack Brown 3 July 2023
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The Dynamic Duo: PR and Digital Marketing

The Dynamic Duo: PR and Digital Marketing

This article is set to evaluate the difference between PR and Digital Marketing but also describe how the two departments are interlinked. Furthermore, the article explains the similarities between the two and moves...

Marise Mubili
Marise Mubili 30 June 2023
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All-Inclusive Insights on Virtual Event Apps and Event App Development!

All-Inclusive Insights on Virtual Event Apps and Event App Development!

Learn about the features and benefits of virtual event apps and gather detailed insights on event app development.

Shelly Megan
Shelly Megan 29 June 2023
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Top 10 Tips for Collaborating with Back-End Developers in Frontend Development

Top 10 Tips for Collaborating with Back-End Developers in Frontend Development

Any software development project's success depends on collaboration between front-end and back-end engineers. In this article, we'll cover the top 10 suggestions for improving front-end developers'...

Amy Parker
Amy Parker 28 June 2023
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The Power of Digital Marketing in the Online Business World

The Power of Digital Marketing in the Online Business World

In today's internet world, digital marketing is a game-changer opportunity, to reach and engage with their target audience. With the rapid evolution of technology, businesses must adapt and explore digital...

shikha sharma
shikha sharma 28 June 2023
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Stretch Your Marketing Dollars: How Partnership Synergies Can Propel Your Brand Forward

Stretch Your Marketing Dollars: How Partnership Synergies Can Propel Your Brand Forward

In today's volatile and competitive economic landscape, marketing departments face a complex challenge. While business budgets are tightening, consumer behavior is shifting, leading customers to rethink purchases...

Amanda Neuts
Amanda Neuts 27 June 2023
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Are Brands Contributing to a Content Obesity Crisis?

Are Brands Contributing to a Content Obesity Crisis?

In an always on marketing ecosystem can brands keep up without oversaturating. In our always on marketing ecosystem it stands to reason that brands should be always communicating. Or does it? Do consumers really want...

Jenny Stanley
Jenny Stanley 26 June 2023
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Mobile SEO: Facts & Tips That Should Be Considered

Mobile SEO: Facts & Tips That Should Be Considered

With more people searching through mobile devices, Google has started showing the mobile version of websites in search results. This means that if your website isn't optimized for mobile, you could be missing out...

Ghia Marnewick
Ghia Marnewick 23 June 2023
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Digital Leader Needed; People Skills Essential, Most Business Backgrounds Acceptable

Digital Leader Needed; People Skills Essential, Most Business Backgrounds Acceptable

Almost all businesses have realised they need a designated leader to drive their digital maturity. But what skills should that leader possess, and what background should they come from?

Michael Nutley
Michael Nutley 22 June 2023
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How Web Pros Can Safeguard Apps in an Open-Source Environment

How Web Pros Can Safeguard Apps in an Open-Source Environment

As technology continues to rapidly advance and more businesses move their operations online, developing apps in an open-source environment has become a popular choice for web pros, offering them flexibility and...

Matthew Allen
Matthew Allen 22 June 2023
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How to Fix Digital Marketing: A Step-by-Step Solution

How to Fix Digital Marketing: A Step-by-Step Solution

The shift from “traditional” to digital marketing was, at first, a ground-breaking one. The goal was to revolutionise the delivery of ads in innovative and increasingly effective ways. However, over the last 20 years...

Anil Malhotra
Anil Malhotra 21 June 2023
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Factors to Consider When Choosing a Digital Marketing Consultant

Factors to Consider When Choosing a Digital Marketing Consultant

Finding the right digital marketing consultant for your business can be daunting. In this blog, we discuss a few key factors to consider that can help make the selection process easier.

Momentum Marketing
Momentum Marketing 21 June 2023
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Podcast – Interview with Michael Gronager, CEO and Co-Founder, Chainalysis

Podcast – Interview with Michael Gronager, CEO and Co-Founder, Chainalysis

Part of our special series of episodes of the c-suite podcast that we’re recording in partnership with the European PR Agency Tyto and their own Without Borders podcast, this interview is with Michael Gronager, CEO...

Russell Goldsmith
Russell Goldsmith 20 June 2023
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Decoding SMS Delivery Statuses: Quick Fixes for Failed and Undelivered SMS

Decoding SMS Delivery Statuses: Quick Fixes for Failed and Undelivered SMS

SMS marketing is an integral part of digital marketing that helps you maximize your reach and conversions. SMS or Short Message Service is the globally-accepted solution for sending and receiving short text messages...

Phil Portman
Phil Portman 19 June 2023
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An Advertiser Who Does Not Use Automation Will Lose

An Advertiser Who Does Not Use Automation Will Lose

Let’s talk about automation. Do you automate your ad placements? Do you consider your company automated? Most likely for you and me, this concept has a different meaning. And now I will tell you what automation means...

Polina Kedis
Polina Kedis 16 June 2023
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The Demise of the Third-Party Cookie – The Beginning of the End for Digital Marketing, or the End of the Beginning?

The Demise of the Third-Party Cookie – The Beginning of the End for Digital Marketing, or the End of the Beginning?

Will the ‘cookiepocalypse’ be a blessing or a curse for digital marketing? According to a new report from London Research, marketers typically expect the effects to be positive.

Michael Nutley
Michael Nutley 15 June 2023
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The Five Stages of Personalisation: A Comprehensive Guide

The Five Stages of Personalisation: A Comprehensive Guide

Uncover the power of personalisation in marketing with our comprehensive guide. Explore the five stages from understanding your customers to omni-channel personalisation.

Nick Colthorpe
Nick Colthorpe 15 June 2023
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Branding Versus Performance: Balancing Marketing Spend in a Turbulent Economy

Branding Versus Performance: Balancing Marketing Spend in a Turbulent Economy

Explore the balance between brand and performance marketing in this insightful article. Learn how to navigate economic uncertainty and optimize your strategy.

Rodney Perry
Rodney Perry 14 June 2023
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Connected Packaging 101: Improving Brand Experiences

Connected Packaging 101: Improving Brand Experiences

Connected packaging is an innovative technology that is rapidly gaining popularity among brands and retailers. This cutting-edge technology allows products to interact with consumers in real-time, providing...

Jenny Stanley
Jenny Stanley 14 June 2023
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How to Boost User Acquisition: 21 Tried and Tested Hacks

How to Boost User Acquisition: 21 Tried and Tested Hacks

Are you looking to expand your user base and drive growth for your business? The key lies in boosting user acquisition. In today's competitive landscape, it's crucial to implement effective strategies to...

Prasanna Chitanand
Prasanna Chitanand 13 June 2023
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