shikha sharma
shikha sharma 27 July 2023

What is Social Engineering in the Digital World?

In today's digitally interconnected world, where personal information is readily available online, the threat of social engineering looms large.

Social engineering is an insidious form of attack that exploits human psychology rather than technical vulnerabilities. It is a potent tool that cybercriminals and malicious actors employ to deceive individuals, gain their trust, and manipulate them into divulging sensitive information or performing harmful actions.

Understanding Social Engineering

Social engineering is all about exploiting human vulnerabilities. It plays on our innate trust, curiosity, fear, and desire to help others.

By utilizing psychological manipulation, attackers deceive individuals into revealing confidential information, granting unauthorized access, or engaging in harmful activities. The success of social engineering often relies on careful research and observation, as well as the ability to adapt to various scenarios and personas.

Social engineering is a technique used by individuals or groups to manipulate and deceive others into divulging sensitive information, performing certain actions, or granting unauthorized access to systems or data.

It exploits human psychology and the tendency to trust others, often through various manipulative tactics and psychological tricks. Unlike traditional hacking methods that rely on exploiting technical vulnerabilities, social engineering targets the human element, taking advantage of people's natural inclination to be helpful, curious, or trusting.

The ultimate goal of social engineering is to exploit human weaknesses to gain unauthorized access or gather confidential information for malicious purposes.

Common Techniques and Examples



Phishing is one of the most prevalent social engineering techniques.

Attackers send fraudulent emails, messages, or make phone calls posing as reputable organizations or individuals to trick recipients into revealing sensitive information such as passwords, credit card details, or login credentials.


Pretexting involves creating a fictional scenario or pretext to manipulate someone into sharing information.

For instance, an attacker might impersonate a company's IT support and request login credentials under the guise of a system upgrade.


Baiting involves enticing individuals with an appealing offer or reward to trick them into disclosing personal information or performing an action.

This can include leaving infected USB drives in public places, hoping someone will plug them into their computer out of curiosity.


Tailgating occurs when an unauthorized person follows closely behind an authorized individual to gain entry into a restricted area.

By taking advantage of the natural tendency to hold doors open for others, the attacker bypasses security measures.

Protecting Yourself

Education and awareness is about the latest social engineering techniques and trends.

Recognize the warning signs of a potential attack, such as unsolicited requests for sensitive information, urgent deadlines, or unusual communication channels.

Verify Requests

Independently verify the authenticity of any request for sensitive information or action, especially if it comes from an unexpected source.

Use contact details obtained from official sources, rather than those provided in suspicious messages.

Be Cautious Online

Be mindful of the information you share on social media platforms.

Limit the visibility of personal details and be cautious when accepting friend or connection requests from unknown individuals.

Strong Passwords and Two-Factor Authentication

Implement robust passwords and enable two-factor authentication (2FA) whenever possible.

This adds an extra layer of security, making it difficult for attackers to gain unauthorized access.

Regularly Update Software

Keep your devices and applications up to date with the latest security patches. Software updates often include bug fixes and vulnerability patches that can help protect against social engineering attacks.

Social engineering plays a significant role in our digitally connected society. By understanding its techniques, recognizing the warning signs, and implementing preventive measures.

Social Engineering Attacks

Social engineering attacks encompass a range of tactics and techniques employed by malicious actors to exploit human vulnerabilities and manipulate individuals or organizations.

Social engineering in the digital world refers to the application of social engineering techniques within online environments, leveraging digital platforms and technologies to deceive and manipulate individuals.

Here are some common types of social engineering attacks in the digital world:


Spear Phishing

Spear phishing is a targeted form of phishing where attackers customize their messages to specific individuals or groups.

They gather information about their targets from various online sources to craft more convincing and personalized messages.


In pharming attacks, attackers manipulate the domain name system (DNS) or compromise routers to redirect users to fake websites without their knowledge.

Users unknowingly visit these fraudulent websites and provide sensitive information, which is then harvested by the attackers.

Watering Hole Attacks

Watering hole attacks target specific websites or online platforms that are frequently visited by a particular group of users.

Attackers compromise these websites by injecting malicious code, which then infects the devices of unsuspecting visitors, enabling the attackers to gather information or gain unauthorized access.

Impersonation on Social Media

Attackers create fake profiles on social media platforms, impersonating individuals or organizations trusted by their targets.

They use these profiles to establish relationships and gain the trust of their victims, ultimately manipulating them into sharing sensitive information or performing actions on their behalf.

Fake Software/Service Updates

Attackers exploit users' trust in software or service providers by creating fake update notifications.

These notifications prompt users to download and install malicious software disguised as legitimate updates, leading to potential data breaches or malware infections.

Tech Support Scams

Attackers impersonate technical support representatives, either through phone calls or pop-up messages, claiming that the user's computer or device has a security issue.

They persuade the victims to provide remote access to their systems, enabling them to install malware or extract sensitive information.

Social Media Scams

Scammers use social media platforms to trick users into sharing personal information, participating in fake contests, or clicking on malicious links. These scams often exploit users' desire for recognition, popularity, or exclusive deals.

Being aware of these social engineering techniques and regularly updating oneself about emerging threats can help individuals protect their personal information and maintain their online security.

How to Prevent Social Engineering Attacks


Preventing social engineering attacks in an organization requires a multi-faceted approach that combines technology, policies, and employee education.

Here are some preventive measures to consider:

Employee Education and Awareness

Implement regular training programs to educate employees about social engineering techniques, their risks, and how to identify and respond to potential attacks.

Teach them about phishing emails, suspicious phone calls, and other common social engineering tactics. Encourage employees to question requests for sensitive information and to report any suspicious activities.

Strong Password Policies

Enforce strong password policies that require employees to use complex passwords and regularly update them.

Consider implementing two-factor authentication (2FA) or multi-factor authentication (MFA) to add an extra layer of security to accounts.

Email Filtering and Anti-Malware Solutions

Utilize email filtering solutions to detect and block phishing emails.

These solutions can identify and quarantine suspicious emails, reducing the risk of employees falling for phishing attacks. Additionally, deploy anti-malware software on all devices to detect and prevent malware infections.

Secure Network Infrastructure

Implement robust firewalls, intrusion detection systems (IDS), and intrusion prevention systems (IPS) to protect the organization's network.

Regularly update and patch software and firmware to address vulnerabilities that could be exploited by social engineering attacks.

Restrict Information Disclosure

Define and enforce policies regarding the sharing of sensitive information both internally and externally.

Employees should be aware of what information is considered sensitive and how it should be handled. Limit access privileges to critical systems and data based on the principle of least privilege.

Incident Response Plan

Develop an incident response plan that includes procedures for handling social engineering incidents.

This plan should outline the steps to be taken in the event of a suspected or confirmed social engineering attack, including incident reporting, investigation, and containment.

Physical Security Measures

Implement physical security measures such as access control systems, surveillance cameras, and visitor management protocols to prevent unauthorized individuals from gaining physical access to sensitive areas.

Regular Security Audits and Assessments

Conduct regular security audits and assessments to identify vulnerabilities and gaps in security controls.

This can help identify areas that may be susceptible to social engineering attacks and allow for proactive remediation.

Continuous Monitoring and Threat Intelligence

Stay updated on the latest social engineering attack trends and techniques. Subscribe to threat intelligence services and monitor relevant security forums and news sources to stay informed about emerging threats.

This information can be used to enhance security controls and educate employees.

Remember, preventing social engineering attacks needs a combination of technological defenses, policies and procedures, and a well-informed workforce.

By creating a security-conscious culture and implementing appropriate measures, organizations can significantly reduce the risk of falling victim to social engineering attacks.

Social Engineering Tactics


Social engineering tactics are techniques used by attackers to manipulate individuals and exploit their vulnerabilities.

These tactics aim to deceive and persuade targets into divulging sensitive information, granting access, or performing actions that benefit the attacker.

Here are some common social engineering tactics:

Authority Exploitation

Attackers pose as figures of authority, such as IT administrators, supervisors, or law enforcement officers, to gain trust and coerce individuals into complying with their requests.

They leverage the perception of authority to create a sense of urgency or fear.

Scarcity and Urgency

Attackers create a sense of scarcity or urgency to prompt immediate action without thorough consideration.

They may claim limited availability, time-sensitive offers, or impending consequences to manipulate targets into providing information or performing actions quickly.


Phishing is a widely used tactic where attackers send deceptive emails, text messages, or instant messages that appear to be from legitimate organizations.

These messages typically ask recipients to provide personal information, click on malicious links, or download attachments that contain malware.


Baiting involves offering something enticing, such as a free USB drive, gift card, or exclusive content, to lure individuals into taking a specific action.

These physical or digital "baits" are designed to exploit curiosity or greed and often contain malware or lead to information disclosure.


Attackers impersonate someone trusted or familiar to the target, such as a colleague, friend, or customer.

By assuming a false identity, they exploit established relationships to manipulate targets into sharing sensitive information or performing actions on their behalf.

Reverse Social Engineering

In reverse social engineering, attackers establish contact with a target and build a relationship before exploiting it.

They may approach individuals online, posing as potential job recruiters, business partners, or acquaintances, and gradually manipulate them over time.

Author Bio

Shikha Sharma is a Content Creator. She is a certified SEO copywriter who writes zingy long-form content that ranks, drives traffic, and leads for B2B companies.

She contributes to prestigious blogs like Technology, Search Engine, Smart Blogger & best money making websites etc. In her free time, she enjoys watching web series as well as spending time with her family.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 3 April 2024
Read more
7 Reasons Why Social Media Marketing is Important For Your Business

7 Reasons Why Social Media Marketing is Important For Your Business

In the past two decades social media has become a crucial tool for marketers, enabling businesses to connect with potential customers. If your business has yet to embrace social media and you want to know why it is...

Sharron Nelson
Sharron Nelson 29 February 2024
Read more
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

A company website is crucial for any business's digital marketing strategy. To keep up with the changing trends and customer buying behaviors, it's important to review and make necessary changes regularly...

Digital Doughnut Contributor
Digital Doughnut Contributor 25 March 2024
Read more
Top 10 B2B Channels to Help Your Business Grow Worldwide

Top 10 B2B Channels to Help Your Business Grow Worldwide

Explore the essential B2B channels for enhancing global business expansion, focusing on lead generation, effective branding strategies and fostering connections to unlock new market opportunities​.

Salman Sharif
Salman Sharif 21 March 2024
Read more
10 Factors that Influence Customer Buying Behaviour Online

10 Factors that Influence Customer Buying Behaviour Online

Now is an era where customers take the center stags influencing business strategies across industries. No business can afford to overlook factors that could either break the customer experience or even pose a risk of...

Edward Roesch
Edward Roesch 4 June 2018
Read more