Infographic: How Brands are Facing Up to a Post-Cookie World
The 'cookiepocalypse' is getting closer, with Google set to withdraw support for the third-party cookie in its Chrome browser in early 2024. Relay42 commissioned London Research to assess how brands are preparing for the challenge of adapting to this new paradigm.
This infographic is based on some of the key findings from the Rethinking Digital Marketing in a Post-Cookie Era report, based on a survey of more than 300 organizations and published in June 2023.