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ernesto davion
ernesto davion 27 February 2023

Customer Journey KPIs: 10 Tips to Identify and Track Every Stage in the Sales Funnel

Sales funnels are essential for sales teams to help identify and track their leads. It represents a base for various metrics in the sales process for startups and provides a valuable startup guide to understanding the buyer's journey.

Sales funnels are essential for sales teams to help identify and track their leads. It represents a base for various metrics in the sales process for startups and provides a valuable startup guide to understanding the buyer's journey.

Sales funnels help provide insights into how well your sales team works, what content is effective at each stage, and who is buying from you. Tracking these metrics over time allows you to see which tactics are working well and where opportunities exist to improve them.

1. Knowledge is Power

The first step in tracking and optimizing your sales funnel is to know your buyer persona. It will help you better understand who your customers are, what they need, and why they purchase from you. Most importantly, it will allow you to identify which stage they are in so that you can adjust accordingly.

2. Know Your Product

The second piece of this puzzle is knowing what product or service you're selling—and how it somehow makes people's lives easier or enhances their experiences.

When we say "knowing" the product, we don't mean just having an idea about how it works but understanding its nuances and how each person using them can benefit from them differently based on their specific needs. Knowing this information helps inform every decision made during the rest of the process (e.g., pricing strategies).

3. Make a Great First Impression

You don’t have to be an expert in marketing to know that you can make a great first impression on your potential customers by being friendly and welcoming. One of the best ways to do this is by asking questions, which allows you to get to know the person on the other end more quickly. It also makes them feel heard and valued as an individual.


SOURCE: FREEPIK

4. Look for Quick Wins

While you're tracking and identifying each stage, there are also things you can do to make sure your sales funnel is functioning smoothly. One of the best ways to do this is by looking for quick wins. Quick wins are small wins that move the needle in a big way—they keep the momentum in the future and help create a sense of progress, even if they don't directly result in revenue.

5. Know Your Buyer Personas

Establishing buyer personas is one of the most important first steps in tracking your sales funnel. It is a composite of your ideal customers, including their demographics and psychographics. They're invaluable for identifying which leads are likely to become customers and what kind of messaging will resonate with them.

6. Prepare Well

The first step to any successful project is preparation.

Before you start working, take some time to plan out your strategy and goals so you can effectively navigate the sales funnel from start to finish. Know what you want to achieve, and make sure your team is on board with the same vision for success.

It's also essential that everyone knows their role in helping meet those goals—and that no one steps on anyone else's toes by stepping outside their wheelhouse.

7. Gather the Right Materials

Before you start, make sure you have suitable materials. If you're using a tool like Unbounce or LeadPages to build your landing pages and opt-in email forms, there's no need to recreate the wheel by hand. Simply copy over your existing templates and make them mobile-friendly! Use an app like FullStory to see how people interact with your marketing content. 

It will give you insight into what they find engaging and where they drop off so that when it comes time for those all-important conversations with customers (and potential customers), you won't waste time on dead ends or missed opportunities.

8. Track Your Leads

The first step in tracking your leads is to set up a lead generation process. It should include both online and offline methods.

For example, if you run an ecommerce store, you can use Google Analytics to track the channel where customers are coming from (i.e., direct vs. search). The second step involves identifying how many leads are coming through each channel. It will help you know where to focus your efforts on improving conversions and ROI.

SOURCE: FREEPIK

9. Analyze Data

You've made it through the first eight steps of this process and are now ready to analyze the data you've collected. You should feel good about yourself because, at this point, you can identify every stage in the sales funnel and know exactly how long it takes to close. That being said, there's still a lot more work that needs to be done before we can start seeing results from our efforts.

10. Optimize Based on Data Analysis

Once you have a robust sales funnel, it's time to optimize your sales process based on data analysis. It can help you identify areas for improvement and evaluate how effective your marketing efforts are at attracting potential customers and turning them into leads. It's also important to measure the effectiveness of specific campaigns when making changes or improvements later.

End Note

Here's the deal: sales funnel tracking is no joke. It takes hard work, dedication, and a lot of self-reflection to get it right. But once you do, not only will your business reap the rewards, but so will your customers—and that's what we should all be about in the end.

So if you want to improve your sales funnel tracking skills (and we know you do), we recommend starting with these nine tips as soon as possible!

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