Articles - February 2023 - 2023

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Benefitting From Celebrity Social Proof in Marketing and PR

Benefitting From Celebrity Social Proof in Marketing and PR

In today's crowded marketplace, businesses are always looking for effective ways to get their brand in front of potential customers. One strategy that has proven to be successful is leveraging the power of...

Andy Bhatt
Andy Bhatt 8 March 2023
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Five Remote Work Trends That Are Disrupting Salaries in Marketing

Five Remote Work Trends That Are Disrupting Salaries in Marketing

If you’re considering a career in marketing or if you're already in the industry, this article discusses five trends that are disrupting wages in marketing. We also discuss the different challenges that marketers...

Elizabeth Mackenzie
Elizabeth Mackenzie 8 March 2023
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How to Get Better at Creating Digital Content in 2023

How to Get Better at Creating Digital Content in 2023

Content marketing is cost-effective, but many organisations haven’t invested in the proper setup to help their teams to flourish.

Erica Gunn
Erica Gunn 7 March 2023
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How Your Hosting Provider Can Help Do the Heavy Lifting When it Comes to Customer Acquisition

How Your Hosting Provider Can Help Do the Heavy Lifting When it Comes to Customer Acquisition

SMEs can often be faced with time and resource pressures when it comes to customer acquisition - from selecting the right marketing tools and facilitating online conversions, to customer retention and beyond. Here...

Fasthosts .
Fasthosts . 6 March 2023
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How to Improve Your CRO Using the 1-2-1 User Research Approach

How to Improve Your CRO Using the 1-2-1 User Research Approach

For small businesses looking to improve their CRO in the new year, it could be time to head back to the drawing board. Investing time into getting to know your demographic and retesting your strategy in a modern...

Dmytro Spilka
Dmytro Spilka 3 March 2023
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Eight Enterprise Tech Forecasts and Predictions B2B Marketers Need to Know for 2023

Eight Enterprise Tech Forecasts and Predictions B2B Marketers Need to Know for 2023

2023 will be a game-changing year. As B2B marketers, we’ll need to continue to execute integrated standout digital campaigns, probably with less budget; we’ll see deeper levels of automation, and focus on new...

Mizutani Yasutaka
Mizutani Yasutaka 3 March 2023
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The Rise of Mobile Games as a New Marketing Strategy

The Rise of Mobile Games as a New Marketing Strategy

As technology advances, mobile gaming has become more popular than ever. With millions of people using their smartphones and tablets to play games, it's no surprise that businesses are finding new ways to engage...

steven clark
steven clark 2 March 2023
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Goodbye Google Optimize, Hello Experimentation

Goodbye Google Optimize, Hello Experimentation

Following Google’s announcement that Optimize and Optimize 360 will reach its end of life in September 2023, you may be wondering what this means for Google users running conversion rate optimisation (CRO) and...

Candyspace Media
Candyspace Media 1 March 2023
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How to Build a Better B2B Social Media Marketing Strategy in 2023

How to Build a Better B2B Social Media Marketing Strategy in 2023

Social media is an effective tool for B2B marketers. It also helps buyers easily discover and establish communication with vendors. Also, to succeed in social media marketing, you should implement effective marketing...

Jennifer James
Jennifer James 1 March 2023
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How to Increase Brand Visibility And Grow Your Startup

How to Increase Brand Visibility And Grow Your Startup

If you want to grow your Startup and gain a higher customer base, then you should first focus more on increasing your brand visibility. Without working on the stuff that helps you increase your brand awareness and...

Mihir Gadhvi
Mihir Gadhvi 28 February 2023
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Customer Journey KPIs: 10 Tips to Identify and Track Every Stage in the Sales Funnel

Customer Journey KPIs: 10 Tips to Identify and Track Every Stage in the Sales Funnel

Sales funnels are essential for sales teams to help identify and track their leads. It represents a base for various metrics in the sales process for startups and provides a valuable startup guide to understanding the...

ernesto davion
ernesto davion 27 February 2023
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How Marketers Can Leverage Last Year’s Learnings to Stop 2023 Strategy Stagnation

How Marketers Can Leverage Last Year’s Learnings to Stop 2023 Strategy Stagnation

The world of digital marketing and programmatic advertising cannot be accused of standing still. 2022 saw not only technological changes, such as further developments to accommodate the fall of third-party cookies and...

Caroline Quintanar
Caroline Quintanar 27 February 2023
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8 SEO Problems Solved by an SEO Artificial Intelligence Tool

8 SEO Problems Solved by an SEO Artificial Intelligence Tool

SEO has become a must-have for all websites, but it is not an easy task. It requires time and knowledge to properly optimize a website for best results. Fortunately, the rise of artificial intelligence (AI) has...

charlier stephane
charlier stephane 24 February 2023
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What Are the Most Challenging Parts of Cleaning Data?

What Are the Most Challenging Parts of Cleaning Data?

There can be multiple challenges associated with data cleansing. These are mainly related to extracting, merging and validating datasets from various sources. These all practices may infect your data with...

David Pollard
David Pollard 23 February 2023
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31 Social Media Video Statistics for Supreme Marketing ROI

31 Social Media Video Statistics for Supreme Marketing ROI

Platforms such as Instagram and TikTok that were already poised and ready to take on the video content movement very quickly begun to reap the rewards.

Ghia Marnewick
Ghia Marnewick 22 February 2023
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CDPs & MAPs – Working Together to Deliver Seamless Customer Experiences

CDPs & MAPs – Working Together to Deliver Seamless Customer Experiences

CDPs and MAPs are two key technologies that businesses are using to deliver seamless CX. CDPs help businesses collect, store, and analyse customer data, while MAPs help businesses automate and personalise their...

Andrew Addison
Andrew Addison 22 February 2023
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8 Trends to Rule the Email Marketing Space in 2023

8 Trends to Rule the Email Marketing Space in 2023

Email marketing has seen several technological advancements in the past couple of years. In 2022, we saw Dark Mode compatible emails, interactivity, and increased focus on customer data security. This year, we are...

Kevin George
Kevin George 21 February 2023
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Why Should They Follow You?

Why Should They Follow You?

You may have some beneficial content flowing through your social networks, but without a clear description of who you are or where your focus will be, it is guaranteed that you will lose out on potential followers at...

Anna Fox
Anna Fox 20 February 2023
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Search Engine Optimisation: What Does the First Three Months of a Project Look Like?

Search Engine Optimisation: What Does the First Three Months of a Project Look Like?

A search engine optimisation (SEO) project can be evaluated by many metrics, but the overarching goal is to improve the organic search presence of a website. That will result in attracting a higher volume of relevant...

Greg Bortkiewicz
Greg Bortkiewicz 20 February 2023
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How Economic Uncertainty Represents a Customer Experience Opportunity

How Economic Uncertainty Represents a Customer Experience Opportunity

The arrival into the third decade of the 2000s has been anything but smooth sailing for businesses and their customer experience (CX) departments. The pandemic saw many brands quickly digitise to meet consumer demand...

Cormac Kelly
Cormac Kelly 17 February 2023
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Top 11 Retail and Ecommerce Trends to Watch in 2023

Top 11 Retail and Ecommerce Trends to Watch in 2023

Consumers are increasingly interested in experiences rather than products. That's why experiential shopping, which offers unique opportunities for customers to interact with brands, is becoming popular. From food...

Sudhanshu Singh
Sudhanshu Singh 16 February 2023
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Maximise Your Marketing Efforts with a Strong Content Strategy

Maximise Your Marketing Efforts with a Strong Content Strategy

A successful content strategy is essential for businesses looking to engage with their target audience and achieve their marketing goals. From defining personas to creating and distributing content, there are several...

Nick Colthorpe
Nick Colthorpe 15 February 2023
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How Failure Can Build Innovation

How Failure Can Build Innovation

As the saying goes, “60% of the time, it works every time”. And while it is most likely ill advised to take anything Anchorman’s Brian Fantana says with more than a pinch of salt, but he perhaps was onto something...

Candyspace Media
Candyspace Media 15 February 2023
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Visual Trends for Social Media in 2023

Visual Trends for Social Media in 2023

As a brand, it's crucial to keep up with the latest visual design trends on social media. The field is constantly evolving, with new technologies, techniques and aesthetics emerging all the time. In this post, we&...

Samantha Brown
Samantha Brown 14 February 2023
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Top 5 Bad SEO Tactics You Should Always Avoid

Top 5 Bad SEO Tactics You Should Always Avoid

Businesses and digital marketers know that bad SEO tactics negatively affect rankings. Here are 5 bad SEO practices that you should always avoid.

Itamar Gero
Itamar Gero 13 February 2023
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