Articles - December 2023 - 2023

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Context is Important But it Isn’t Everything

Context is Important But it Isn’t Everything

As the amount of content people are consuming across various platforms continues to grow, they are being exposed to an increasing number of ads each and every day. In this crowded market, brands are competing for mere...

Alex Martinez
Alex Martinez 1 March 2024
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What Are Topic Clusters? Why (& How) They Help With SEO

What Are Topic Clusters? Why (& How) They Help With SEO

Topic clusters are a content strategy and SEO approach that involves organizing your website's content around a central pillar topic and related subtopics. This strategy can help improve your website's search...

Blog Mania
Blog Mania 8 January 2024
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How To Generate Leads Using Social Wall

How To Generate Leads Using Social Wall

This blog will discuss the steps involved in creating a social wall, defining your goals, encouraging user-generated content, moderating content, engaging with users, analyzing performance, and following up. 

Saurabh Sharma
Saurabh Sharma 5 January 2024
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Unleashing the Power of Compelling Content

Unleashing the Power of Compelling Content

Optimizing content for SEO can lead to a staggering 434% increase in indexed pages, significantly boosting online visibility. This guide unveils expert strategies to not only enhance SEO but also drive sales. From...

Scott Rehnberg
Scott Rehnberg 4 January 2024
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When to Invest in a PIM Software—The Facts, the Need & the Indicators

When to Invest in a PIM Software—The Facts, the Need & the Indicators

When companies pursue aggressive growth strategies, they cannot leave digital strategies out of the equation. Product data is a crucial pillar in any digital strategy. Customers use product data to make informed...

Sudhanshu Singh
Sudhanshu Singh 3 January 2024
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How to Define and Measure KPIs for an Advertising Campaign

How to Define and Measure KPIs for an Advertising Campaign

Sometimes it can be challenging to determine the metrics for an advertising campaign. For small businesses, it’s natural to work with basic indicators. For example, a newly established sole proprietorship wants to...

Polina Kedis
Polina Kedis 29 December 2023
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Privacy-First, Precise, and Scalable: Targetable Contextual Audiences Have Arrived, and They’re Here to Stay

Privacy-First, Precise, and Scalable: Targetable Contextual Audiences Have Arrived, and They’re Here to Stay

Content often inspires us to do something, to think or feel something which resonates with how people perceive brands and marketing messages. Contextual audiences work the same way, looking at who shares a common...

Digital Doughnut Contributor
Digital Doughnut Contributor 28 December 2023
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To DM, or Not to DM? Brands Need to Earn Their Place in a Customer’s Inner Circle

To DM, or Not to DM? Brands Need to Earn Their Place in a Customer’s Inner Circle

41% would be open to communication on their personal channels, such as WhatsApp, which brands can now get right each time through AI.

Imogen Lancaster
Imogen Lancaster 27 December 2023
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Why Employee Engagement is Crucial for Digital Transformation Success

Why Employee Engagement is Crucial for Digital Transformation Success

Effective employee engagement campaigns can help improve the odds of successful digital transformation by more than two and a half times, according to a new study examining why 70 per cent of digital transformations...

Andy Whitmore
Andy Whitmore 22 December 2023
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Exploring the Synergy of Print and Digital: Crafting Effective Brand Engagement Strategies

Exploring the Synergy of Print and Digital: Crafting Effective Brand Engagement Strategies

The article underscores the importance of grasping audience preferences, leveraging the print-digital synergy for storytelling, and adopting omni-channel approaches. Additionally, it addresses challenges, future...

Valerie Castro
Valerie Castro 21 December 2023
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How to Build a Strong Brand Identity on Social Media: A Comprehensive Guide

How to Build a Strong Brand Identity on Social Media: A Comprehensive Guide

In the ever-expanding digital landscape, the significance of a robust brand identity on social media cannot be overstated. As the gateway to a global audience, social platforms offer unprecedented opportunities for...

Tomy Saputra
Tomy Saputra 20 December 2023
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Tactics to Spice Up Your Articles with Humor

Tactics to Spice Up Your Articles with Humor

In the realm of article writing, humor is often overlooked as a valuable asset. While its primary purpose may not be to drive profits or sales, the magic of humor lies in its ability to captivate audiences, forge...

Tomy Saputra
Tomy Saputra 19 December 2023
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Why Do Clients Leave Agencies? (Spoiler: It's Not Because of Results)

Why Do Clients Leave Agencies? (Spoiler: It's Not Because of Results)

Client turnover is becoming increasingly problematic for marketing agencies. When agency owners get a sense that a client may be at risk, their typical response is to dive into their account and work on their numbers....

Adrian GRECH
Adrian GRECH 18 December 2023
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Six Signs You're Ready to Re-Platform

Six Signs You're Ready to Re-Platform

Candyspace's Director of Technology, Adam Davey shares the six signs that your business is ready to re-platform.

Candyspace Media
Candyspace Media 15 December 2023
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Unlocking Exceptional Traveller CX: The 5 Core Principles

Unlocking Exceptional Traveller CX: The 5 Core Principles

In the competitive travel and tourism sector, delivering a memorable traveller experience is paramount. Dive into our 5 Core Principles of CX tailored for this dynamic industry, guiding brands from crafting visionary...

Andrew Addison
Andrew Addison 14 December 2023
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Top E-Commerce Trends For The Holiday Season

Top E-Commerce Trends For The Holiday Season

It’s that time of the year when people stare at each other in disbelief and ask everyone around them where the year went. For you, however, it’s the exact opposite. Because, like all your competitors, you’ve hopefully...

Alex Melone
Alex Melone 13 December 2023
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Maximizing the Impact of Google My Business in Omnichannel Marketing: A Comprehensive Deep Dive

Maximizing the Impact of Google My Business in Omnichannel Marketing: A Comprehensive Deep Dive

In the digital age, businesses seek innovative ways to connect with their audience. Omnichannel marketing, which integrates various channels, is made even more effective with Google My Business (GMB). GMB is a free...

Ashit Sharma
Ashit Sharma 13 December 2023
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SaaS UX Design: Best Practices for Impactful ROI

SaaS UX Design: Best Practices for Impactful ROI

Effective Software as a Service (SaaS) User Experience (UX) Design is crucial for ensuring customer satisfaction, retention, and ultimately, a positive ROI. This involves creating intuitive, user-friendly interfaces...

Ravi Shukla
Ravi Shukla 12 December 2023
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Marketeers Are Still Failing Midlife Women - Here's How to Harness Their Spending Power

Marketeers Are Still Failing Midlife Women - Here's How to Harness Their Spending Power

Women aged 45-60 are still being ignored, overlooked and misrepresented by advertisers according to a new in-depth study which found that 69 per cent of midlife women feel invisible to brands. But this audience has...

Sue Benson
Sue Benson 11 December 2023
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Brands and Agencies Need to Work Together to Capitalize on the Reinvention of Affiliate Marketing

Brands and Agencies Need to Work Together to Capitalize on the Reinvention of Affiliate Marketing

Affiliate marketing used to be seen as the poor relation of digital marketing. Not any more. But even as the channel grows in scope and popularity, it’s still not fully accepted as part of the omnichannel mix. And...

Michael Nutley
Michael Nutley 8 December 2023
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