Jenna Shane
Jenna Shane 25 August 2023

A Comprehensive Guide to Create and Use Automated Webinars

Learn how to create and use automated webinars effectively with this comprehensive step-by-step guide. Perfect for engaging audiences effortlessly.

As technology continues to transform the way we interact and share knowledge, automated webinars have emerged as powerful tools for the best webinar platform to offer education and business growth.

In this guide, we'll walk you through the ins and outs of automated webinars, from understanding their benefits to mastering the art of creating your own.

Whether you're a seasoned entrepreneur seeking to optimize your marketing efforts or an educator looking to reach a wider audience, automated webinars offer a scalable and dynamic solution that can elevate your online presence and impact.

How to Use Automated Webinars

Automated webinars can help companies in many ways, depending on their original purpose. See when and how automated webinars can help your business. 

Share Knowledge and Expertise 

Professionals often use automated webinars to develop online learning courses as an alternative to in-person teaching methods and knowledge-sharing opportunities. It also creates a more comfortable and informal environment in which students can effectively learn new skills, making it a great way to enter the e-learning industry. 

The learning process in automated webinars is mostly self-paced. This means users have lifelong access to learning materials so they can learn at their own pace.

Additionally, learners and teachers can interact via email, chatbots, feedback forms, and more. This allows you to transfer your knowledge continuously, not just on a specific date, providing a more convenient and comfortable way of learning.  

Boosting Your Sales 

Entrepreneurs use automated webinars to sell their products and services. Suppose you offer products and services that are timeless and always relevant, such as makeup and skin care products. In this case, you could sell your makeup tutorial as an automated webinar, with a link to the product at the end of the presentation. 

After years of social distancing, the format fits many other industries, such as fitness classes and diet plans. Simply put, automated webinars not only strengthen your position as industry professionals, but also provide a space to showcase relevant products and services and increase conversions.  

Promoting Your Existing Products 

Another option is to follow the advertising route instead of aiming for immediate conversions. Automated webinars for recommendations focus more on recommendations and lead generation than on sales. When advising on specific topics, we can give you some product recommendations.

Automated webinars are meant to be revisited later, so the content should remain relevant for years to come.  

How to Create an Automated Webinar

Now that we've covered the theory, let's see how you can create your own automated webinar. We have revised this process to provide a step-by-step guide. Now let's get to work.  

Choose the Right Content Type 

There are some ideas for automated webinars. The perfect automated webinar format sits between ideas that are too general and ideas that are too specific, so it walks a difficult line. 

Still, these content formats seem to tick all the boxes and may be exactly what you need for an automated webinar. 

  • Detailed tutorial with detailed examples.
  • Informative interviews with industry experts.
  • Related topics from a new perspective.
  • Records of influential roundtables. 

However, when trying to figure out how to set up an automated webinar, keep in mind that choosing a topic isn't always easy. It is impossible to predict with certainty how an audience will perceive a topic. Ultimately, you should choose a topic that makes the most sense and that you feel most comfortable teaching. 

Another way to get there is to keep your webinar evergreen. This is because it is one of the most valuable assets for automated webinars.  

Write a Powerful Script 

A strong script is the cornerstone of a great webinar presentation, and even the most experienced speakers and presenters rely on it. Talking for an hour can be difficult, even if it's something that's close to your heart. 

Scripts not only keep you from getting too carried away, they also help you manage your time. A good script should include a timestamp in each section.

Using this technique you can always see how long each section will take to cover all the points you need.

Additionally, some experts find it helpful to create the presentation and script at the same time to avoid repetition and reduce the risk of simply reading the slides. 

The first thing that comes to mind when writing a screenplay is the subject. A good theme makes a good script.

First, prepare an idea framework (also called a plot). Once you understand the main idea, you should develop additional ideas that tie into the main concept of your automated webinar.  

Work on Your Presentation and Visual Aesthetic 

Once you've finished creating your script, the next step in automated webinar creation is to create your presentation. Remember this is a sale item. Designing an effective presentation can be difficult, but our tips will make it easier.

When working on a presentation, minimize the use of visually-heavy text, as watching a series of boring slides can tire your audience. 

If you have multiple presenters, please ensure that the presenters adhere to the image format and ask them to provide any materials they would like to use for the automated webinar recording.

Don't forget to include a slide with each person's name, title, employer, and a photo. However, avoid long viewings of the same slides or long lectures with little or no interaction.   

Record a Video 

Recording an automated webinar with narration while reading slides without video is a bad idea. Seeing a real person speak to an audience is more convincing than a disparaging voice. 

The camera should be positioned so that it looks straight into your face without exposing the ceiling. Also, avoid shooting against a window or backlight. Then it might be too dark to see anything.  

Select the Best-Automated Webinar Platform

A successful webinar is a gift that is given over and over again. There are many software solutions that can be used for automated webinars or are specifically designed for such. Choose the one that fits your needs and is easy to use.

An automated webinar moderator will record the material and share it with you. Then upload your presentation to the platform of your choice. Users will be able to use it as soon as they sign up.

Finally, simply send a link to promote your webinar and increase your reach.

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