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Best Practices for E-commerce Website DevelopmentFollowing these best practices will help you build a customer-centric e-commerce website for your business, and open up opportunities that you wouldn’t have discovered otherwise.

                Edward Huskin
                3 April 2024
            
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Context is Important But it Isn’t EverythingAs the amount of content people are consuming across various platforms continues to grow, they are being exposed to an increasing number of ads each and every day. In this crowded market, brands are competing for mere...

                Alex Martinez
                1 March 2024
            
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 What Are Topic Clusters? Why (& How) They Help With SEOTopic clusters are a content strategy and SEO approach that involves organizing your website's content around a central pillar topic and related subtopics. This strategy can help improve your website's search...

                Blog Mania
                8 January 2024
            
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How To Generate Leads Using Social WallThis blog will discuss the steps involved in creating a social wall, defining your goals, encouraging user-generated content, moderating content, engaging with users, analyzing performance, and following up. 

                Saurabh Sharma
                5 January 2024
            
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Unleashing the Power of Compelling ContentOptimizing content for SEO can lead to a staggering 434% increase in indexed pages, significantly boosting online visibility. This guide unveils expert strategies to not only enhance SEO but also drive sales. From...

                Scott Rehnberg
                4 January 2024
            
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When to Invest in a PIM Software—The Facts, the Need & the IndicatorsWhen companies pursue aggressive growth strategies, they cannot leave digital strategies out of the equation. Product data is a crucial pillar in any digital strategy. Customers use product data to make informed...

                Sudhanshu Singh
                3 January 2024
            
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How to Define and Measure KPIs for an Advertising CampaignSometimes it can be challenging to determine the metrics for an advertising campaign. For small businesses, it’s natural to work with basic indicators. For example, a newly established sole proprietorship wants to...

                Polina Kedis
                29 December 2023
            
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Privacy-First, Precise, and Scalable: Targetable Contextual Audiences Have Arrived, and They’re Here to StayContent often inspires us to do something, to think or feel something which resonates with how people perceive brands and marketing messages. Contextual audiences work the same way, looking at who shares a common...

                Digital Doughnut Contributor
                28 December 2023
            
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To DM, or Not to DM? Brands Need to Earn Their Place in a Customer’s Inner Circle 41% would be open to communication on their personal channels, such as WhatsApp, which brands can now get right each time through AI.

                Imogen Lancaster
                27 December 2023
            
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Why Employee Engagement is Crucial for Digital Transformation SuccessEffective employee engagement campaigns can help improve the odds of successful digital transformation by more than two and a half times, according to a new study examining why 70 per cent of digital transformations...

                Andy Whitmore
                22 December 2023
            
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Exploring the Synergy of Print and Digital: Crafting Effective Brand Engagement StrategiesThe article underscores the importance of grasping audience preferences, leveraging the print-digital synergy for storytelling, and adopting omni-channel approaches. Additionally, it addresses challenges, future...

                Valerie Castro
                21 December 2023
            
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How to Build a Strong Brand Identity on Social Media: A Comprehensive GuideIn the ever-expanding digital landscape, the significance of a robust brand identity on social media cannot be overstated. As the gateway to a global audience, social platforms offer unprecedented opportunities for...

                Tomy Saputra
                20 December 2023
            
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Tactics to Spice Up Your Articles with HumorIn the realm of article writing, humor is often overlooked as a valuable asset. While its primary purpose may not be to drive profits or sales, the magic of humor lies in its ability to captivate audiences, forge...

                Tomy Saputra
                19 December 2023
            
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Why Do Clients Leave Agencies? (Spoiler: It's Not Because of Results)Client turnover is becoming increasingly problematic for marketing agencies. When agency owners get a sense that a client may be at risk, their typical response is to dive into their account and work on their numbers....

                Adrian GRECH
                18 December 2023
            
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Six Signs You're Ready to Re-PlatformCandyspace's Director of Technology, Adam Davey shares the six signs that your business is ready to re-platform. 

                Candyspace Media
                15 December 2023
            
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Unlocking Exceptional Traveller CX: The 5 Core PrinciplesIn the competitive travel and tourism sector, delivering a memorable traveller experience is paramount. Dive into our 5 Core Principles of CX tailored for this dynamic industry, guiding brands from crafting visionary...

                Andrew Addison
                14 December 2023
            
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Top E-Commerce Trends For The Holiday SeasonIt’s that time of the year when people stare at each other in disbelief and ask everyone around them where the year went. For you, however, it’s the exact opposite. Because, like all your competitors, you’ve hopefully...

                Alex Melone
                13 December 2023
            
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Maximizing the Impact of Google My Business in Omnichannel Marketing: A Comprehensive Deep DiveIn the digital age, businesses seek innovative ways to connect with their audience. Omnichannel marketing, which integrates various channels, is made even more effective with Google My Business (GMB). GMB is a free...

                Ashit Sharma
                13 December 2023
            
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SaaS UX Design: Best Practices for Impactful ROIEffective Software as a Service (SaaS) User Experience (UX) Design is crucial for ensuring customer satisfaction, retention, and ultimately, a positive ROI. This involves creating intuitive, user-friendly interfaces...

                Ravi Shukla
                12 December 2023
            
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Marketeers Are Still Failing Midlife Women - Here's How to Harness Their Spending PowerWomen aged 45-60 are still being ignored, overlooked and misrepresented by advertisers according to a new in-depth study which found that 69 per cent of midlife women feel invisible to brands. But this audience has...

                Sue Benson
                11 December 2023
            
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Brands and Agencies Need to Work Together to Capitalize on the Reinvention of  Affiliate MarketingAffiliate marketing used to be seen as the poor relation of digital marketing. Not any more. But even as the channel grows in scope and popularity, it’s still not fully accepted as part of the omnichannel mix. And...

                Michael Nutley
                8 December 2023
            
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Do New Year’s Resolutions Offer a Greater Opportunity to Brands Than Christmas? Christmas is typically considered the pinnacle of brands’ marketing calendars, with a huge amount of preparation and budget being appropriated towards the 25th December not to mention the preceding festive shopping...

                Maor Sadra
                8 December 2023
            
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The Future of Digital Marketing: Emerging Trends to Watch in 2024In the rapidly evolving realm of digital marketing, adaptability is not just an advantage—it's a necessity. As we stand on the precipice of a new era, the future of digital marketing unfolds before us, shaped by...

                Atman Rathod
                7 December 2023
            
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Chasing Data Trails: How Data Shapes Purple Square’s 5 Core Principles of CXNavigating the intricate world of data, Purple Square helps businesses harness the potential of their information. Reflecting on simpler data times, this article emphasises that having an abundance of data isn’t...

                Andrew Addison
                6 December 2023
            
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Unlocking the Potential of Infographic Marketing Statistics with ChatGPTIn today's dynamic digital landscape, capturing your audience's attention is no small feat. This challenge has driven innovation in content marketing, leading to a powerful synergy between ChatGPT, an advanced...

                Ashit Sharma
                6 December 2023
            
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