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B2B Customers Have More Control Over their Buying Journey than Ever Before – How are Marketers Coping?

B2B Customers Have More Control Over their Buying Journey than Ever Before – How are Marketers Coping?

The Covid-19 pandemic drove customers – businesses as well as consumers – online in unprecedented numbers. Sellers responded by adopting and accelerating digital strategies to reach their consumers.

Michael Nutley
Michael Nutley 22 September 2022
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How Does a Summarizing Tool Help Writers Summarize Their Content?

How Does a Summarizing Tool Help Writers Summarize Their Content?

Text Summarizers are useful tools that can help writers in a variety of ways. They are utilized in a variety of writing niches such as content writing and academic writing. Summarizers can shorten any amount of text...

david levis
david levis 22 September 2022
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How to Decrease Lead Cycles with Marketing Automation

How to Decrease Lead Cycles with Marketing Automation

Artificial intelligence can be used for marketing automation and search optimization, among other things. Using AI for marketing automation can simplify sales follow-up and conversion funnel and can shorten your lead...

Marilou Pitlo
Marilou Pitlo 21 September 2022
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Gamification in Healthcare Apps: Use Cases & Amazing Benefits

Gamification in Healthcare Apps: Use Cases & Amazing Benefits

Learn about the implementation of gamification elements in healthcare apps, use cases, and value addition to patients as well as providers.

Shelly Megan
Shelly Megan 20 September 2022
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Why Leveraging the Power of an SMM Agency is Imperative

Why Leveraging the Power of an SMM Agency is Imperative

Have you ever wondered why your social media marketing posts don't reach the intended audience? Do you obsess over understanding Facebook and Instagram algorithms? Did you know that Twitter posts have a character...

Somendra Kumar
Somendra Kumar 19 September 2022
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How to Make Animated Marketing Videos That Deliver Results

How to Make Animated Marketing Videos That Deliver Results

Whether you turn to the internet or elsewhere, ads and content pieces struggle to get people's attention. Furthermore, if you expect to develop a video marketing strategy, your priority should be to cut through...

Mirza Ali Raza
Mirza Ali Raza 16 September 2022
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Tips For Making Your Website Rank Higher on Search Engine Results Pages

Tips For Making Your Website Rank Higher on Search Engine Results Pages

In today's competitive world, website ranking is essential for any business. By ranking higher in search engine results pages (SERPs), you can attract more organic traffic and boost your bottom line. However...

Erica pena
Erica pena 15 September 2022
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Temporal Personalisation: It’s All About Time

Temporal Personalisation: It’s All About Time

It’s no secret that a well-timed marketing message is much likelier to yield an action or purchase from a customer than one that arrives at the wrong time of day. The best crafted marketing campaigns can fall flat if...

Tim Biddiscombe
Tim Biddiscombe 14 September 2022
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Email Marketing: What You Need to Know

Email Marketing: What You Need to Know

Your email marketing campaign will be most effective if you target each message to suit divergent groups. Making the information personal to the reader will make the message more effective. The advice in this article...

Smith Anderson
Smith Anderson 13 September 2022
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Evolving Experience: Transitioning from CX to PX

Evolving Experience: Transitioning from CX to PX

In the past, businesses gravitated towards user experience (UX) to improve consumers’ interaction with their products or services. Then, they transitioned towards customer experience (CX), paying attention to those...

Rajasekar Sukumar
Rajasekar Sukumar 12 September 2022
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SEO and the Future World Without Cookies

SEO and the Future World Without Cookies

Using cookies, businesses have been able to monitor customer activity and tailor their advertising campaigns appropriately. This article raises the question of how search engine optimization will change in a future...

Rio Sharma
Rio Sharma 9 September 2022
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Podcast – Interview with Krish Subramaniam, Co-Founder and CEO, Chargebee

Podcast – Interview with Krish Subramaniam, Co-Founder and CEO, Chargebee

Part of our special series of episodes of the csuite podcast that we’re recording in partnership with the European PR Agency Tyto and their own Without Borders podcast, this interview is with Krish Subramaniam, CEO...

Russell Goldsmith
Russell Goldsmith 9 September 2022
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4 Pop-Up Advertising Best Practices for Ecommerce Conversions

4 Pop-Up Advertising Best Practices for Ecommerce Conversions

In an effort to increase conversions, websites often use pop-ups with reckless abandon, which is what gives them such a bad reputation. However, pop-up marketing can improve the experience of your onsite customers...

Nicole Kelly
Nicole Kelly 8 September 2022
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If You Build it, They Will Not Come - Make a Great First Impression With an Easy-to-Navigate Website

If You Build it, They Will Not Come - Make a Great First Impression With an Easy-to-Navigate Website

An online presence is essential for all businesses, no matter the industry. However, being online doesn’t mean anything if your customers or potential customers can’t find you.

Desiree Gullan
Desiree Gullan 8 September 2022
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The Wonderful World of Real-Time Interaction Management

The Wonderful World of Real-Time Interaction Management

Today we will take a look at the concept of real-time interaction management (RTIM), and what it might mean for an organisation.

Tim Biddiscombe
Tim Biddiscombe 7 September 2022
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What is the Future of Social Media Marketing?

What is the Future of Social Media Marketing?

As time goes on, it is clear that social media is evolving rapidly. By utilizing virtual reality video chat and other technologies, Facebook was able to dominate nearly all other social media platforms. Therefore, it&...

ulfat iqbal
ulfat iqbal 6 September 2022
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Reducing Shopify Bounce Rate: A Step-by-Step Walkthrough

Reducing Shopify Bounce Rate: A Step-by-Step Walkthrough

High bounce rates mean fewer chances at conversion, fewer sales and—you guessed it—decreased revenue. But reducing your bounce rate isn’t as simple as asking “what’s a good bounce rate for Shopify and how do I get...

Vlad Marketing
Vlad Marketing 5 September 2022
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Shifting Out of Survival Mode: A Call to Action for Long Term Planning

Shifting Out of Survival Mode: A Call to Action for Long Term Planning

My recent business trip to visit Australia felt like a milestone – after two years of virtual meetings and travel restrictions I was finally able to set foot in our Melbourne office and meet the team – and our...

Andrew Addison
Andrew Addison 2 September 2022
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Four of the Best Ways to Improve Your Rankings on Google

Four of the Best Ways to Improve Your Rankings on Google

Everyone knows that the Google ranking system has a number of factors that influence your position on the list. Due to the frequency in which Google changes its requirements, there is always a new way for you to reach...

james jones
james jones 1 September 2022
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Is Migrating to Microservices Right for Your Ecommerce Business?

Is Migrating to Microservices Right for Your Ecommerce Business?

Here’s why choosing microservices for ecommerce can be a great plan if you wish to thrust your ecommerce business to new heights. Let’s take a look!

Ruchita Varma
Ruchita Varma 31 August 2022
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What is Agile Methodology? And Why is Every Software Company Moving to Agile Methodologies?

What is Agile Methodology? And Why is Every Software Company Moving to Agile Methodologies?

Nowadays, technology has become a deep-rooted part of human life. Both for a single user and a company, it is near impossible to get things done smoothly without using technological means.

Abhishek Jain
Abhishek Jain 30 August 2022
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The Future of Entertainment: Beyond Netflix, Disney+, and Prime Video

The Future of Entertainment: Beyond Netflix, Disney+, and Prime Video

Long gone are the days consumers would endure 5 minutes of ads to watch for free; now there is a subscription for almost everything. With the fast-paced nature of the entertainment industry, marketers and advertisers...

MiQ MiQ
MiQ MiQ 29 August 2022
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Can a Weird Text Generator Create Effective Social Media Profiles?

Can a Weird Text Generator Create Effective Social Media Profiles?

Fancy fonts are a great way to grab people's attention and make an instant impression. Nowadays, these fonts are broadly seen on social media platforms like Instagram. But how exactly can you generate these fonts?

Mia Emma
Mia Emma 26 August 2022
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Top 9 Digital Marketing Strategies for the Educational Industry

Top 9 Digital Marketing Strategies for the Educational Industry

The education sector plays an important role in the growth of any country. Similar to other industries, promoting the educational sector through digital marketing will attract more students to your schools or colleges...

Gopi Sai
Gopi Sai 25 August 2022
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Beyond the Pitch: Data and Sports Marketing

Beyond the Pitch: Data and Sports Marketing

Alongside our celebrations of England’s Lionesses bringing football ‘home’ with their Euros 2022 win, more conversations than ever around the investment needed in women’s football from grassroots up to the national...

Ben Wyatt
Ben Wyatt 24 August 2022
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