Articles - September 2022 - 2022

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Beginners Guide to Connected Packaging

Beginners Guide to Connected Packaging

Many business owners and marketers believe that product packaging is simply a wrapper - a transient, throwaway object that buyers discard soon after purchasing a product. Is it possible to make that printed paper...

Jenny Stanley
Jenny Stanley 5 October 2022
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Are Outdated Tools Holding Back Your Brand’s Content Production?

Are Outdated Tools Holding Back Your Brand’s Content Production?

From crossed wires to glacial file transfers, hybrid work has made creating and managing digital content more challenging for many businesses. As traditional ways of working become a thing of the past, digital asset...

Erica Gunn
Erica Gunn 5 October 2022
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Podcast - Emarsys unPredictions Report 2022 - Retail Marketing Priorities

Podcast - Emarsys unPredictions Report 2022 - Retail Marketing Priorities

This episode of the c-suite podcast was recorded in partnership with Emarsys, an SAP company, where the focus was on the Emarsys unPredictions 2022 research, which shows almost half of American marketers say their...

Russell Goldsmith
Russell Goldsmith 4 October 2022
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Eye-Catching Design Trends You Should Be Using in Your Marketing Materials

Eye-Catching Design Trends You Should Be Using in Your Marketing Materials

The past year has undoubtedly thrown us many curveballs. But it has also provided us with new ways of interacting with our clients, potential clients, and employees.

Vaibhav Kakkar
Vaibhav Kakkar 3 October 2022
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How Creative Teams are Staying Productive in the Hybrid World

How Creative Teams are Staying Productive in the Hybrid World

As humans, we’re far worse at multitasking than we think – and there’s a huge productivity cost every time we drop one thing for another. With digital asset management (DAM) tools, creatives can get everything they...

Erica Gunn
Erica Gunn 30 September 2022
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Trends to Watch in Fashion Ecommerce in 2022

Trends to Watch in Fashion Ecommerce in 2022

Fashion ecommerce companies regularly change the way they conduct businesses. Along with evolving markets on all scales, there are new technologies.

Tabish Khalid
Tabish Khalid 30 September 2022
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8 Proven SEO Strategies That Make Your Ecommerce Business Successful

8 Proven SEO Strategies That Make Your Ecommerce Business Successful

Even if you are not an SEO expert, you probably know that search engine optimization can be the difference between an invisible website and a beast.

Digital Doughnut Contributor
Digital Doughnut Contributor 29 September 2022
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The Power of Seasonal Packaging Marketing

The Power of Seasonal Packaging Marketing

Did you know that 60% of consumers' purchasing decisions happen when looking at supermarket shelves? Packaging, especially seasonal packaging, is crucial for this reason. Discover the power of seasonal...

Jenny Stanley
Jenny Stanley 28 September 2022
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The Right Kind of B2B Advertising for Your Business: A Guide

The Right Kind of B2B Advertising for Your Business: A Guide

There are many different types of advertising that businesses can use to reach their target audiences. But what are the most effective types of advertising for B2B companies? In this article, we’ll take a look at some...

Shubhangi Dash
Shubhangi Dash 28 September 2022
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3 Ecommerce Email Marketing Tips to Boost Your Brand

3 Ecommerce Email Marketing Tips to Boost Your Brand

Email marketing is one of the main techniques ecommerce stores use in the digital world. It is meant to create opportunities for new leads, keep repeaters hooked, and boost a brand's ROI.

Téa Liarokapi
Téa Liarokapi 27 September 2022
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Marketing or Product Analytics? Use Them Together to Drive Revenue

Marketing or Product Analytics? Use Them Together to Drive Revenue

Today, companies hold a wealth of customer data that can provide the insights they need–and they are turning to product and marketing analytics to unlock them. Whilst these two types of analytics processes generate...

Tony Ayaz
Tony Ayaz 26 September 2022
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10 Marketing Tips For Small Businesses

10 Marketing Tips For Small Businesses

The marketing efforts of a business connect it to its customers and clients by providing them with the information they need about offerings. Small businesses need to perform this against stiff competition from large,...

Mike Wilsonn
Mike Wilsonn 23 September 2022
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B2B Customers Have More Control Over their Buying Journey than Ever Before – How are Marketers Coping?

B2B Customers Have More Control Over their Buying Journey than Ever Before – How are Marketers Coping?

The Covid-19 pandemic drove customers – businesses as well as consumers – online in unprecedented numbers. Sellers responded by adopting and accelerating digital strategies to reach their consumers.

Michael Nutley
Michael Nutley 22 September 2022
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How Does a Summarizing Tool Help Writers Summarize Their Content?

How Does a Summarizing Tool Help Writers Summarize Their Content?

Text Summarizers are useful tools that can help writers in a variety of ways. They are utilized in a variety of writing niches such as content writing and academic writing. Summarizers can shorten any amount of text...

david levis
david levis 22 September 2022
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How to Decrease Lead Cycles with Marketing Automation

How to Decrease Lead Cycles with Marketing Automation

Artificial intelligence can be used for marketing automation and search optimization, among other things. Using AI for marketing automation can simplify sales follow-up and conversion funnel and can shorten your lead...

Marilou Pitlo
Marilou Pitlo 21 September 2022
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Gamification in Healthcare Apps: Use Cases & Amazing Benefits

Gamification in Healthcare Apps: Use Cases & Amazing Benefits

Learn about the implementation of gamification elements in healthcare apps, use cases, and value addition to patients as well as providers.

Shelly Megan
Shelly Megan 20 September 2022
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Why Leveraging the Power of an SMM Agency is Imperative

Why Leveraging the Power of an SMM Agency is Imperative

Have you ever wondered why your social media marketing posts don't reach the intended audience? Do you obsess over understanding Facebook and Instagram algorithms? Did you know that Twitter posts have a character...

Somendra Kumar
Somendra Kumar 19 September 2022
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How to Make Animated Marketing Videos That Deliver Results

How to Make Animated Marketing Videos That Deliver Results

Whether you turn to the internet or elsewhere, ads and content pieces struggle to get people's attention. Furthermore, if you expect to develop a video marketing strategy, your priority should be to cut through...

Mirza Ali Raza
Mirza Ali Raza 16 September 2022
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Tips For Making Your Website Rank Higher on Search Engine Results Pages

Tips For Making Your Website Rank Higher on Search Engine Results Pages

In today's competitive world, website ranking is essential for any business. By ranking higher in search engine results pages (SERPs), you can attract more organic traffic and boost your bottom line. However...

Erica pena
Erica pena 15 September 2022
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Temporal Personalisation: It’s All About Time

Temporal Personalisation: It’s All About Time

It’s no secret that a well-timed marketing message is much likelier to yield an action or purchase from a customer than one that arrives at the wrong time of day. The best crafted marketing campaigns can fall flat if...

Tim Biddiscombe
Tim Biddiscombe 14 September 2022
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Email Marketing: What You Need to Know

Email Marketing: What You Need to Know

Your email marketing campaign will be most effective if you target each message to suit divergent groups. Making the information personal to the reader will make the message more effective. The advice in this article...

Smith Anderson
Smith Anderson 13 September 2022
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Evolving Experience: Transitioning from CX to PX

Evolving Experience: Transitioning from CX to PX

In the past, businesses gravitated towards user experience (UX) to improve consumers’ interaction with their products or services. Then, they transitioned towards customer experience (CX), paying attention to those...

Rajasekar Sukumar
Rajasekar Sukumar 12 September 2022
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SEO and the Future World Without Cookies

SEO and the Future World Without Cookies

Using cookies, businesses have been able to monitor customer activity and tailor their advertising campaigns appropriately. This article raises the question of how search engine optimization will change in a future...

Rio Sharma
Rio Sharma 9 September 2022
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Podcast – Interview with Krish Subramaniam, Co-Founder and CEO, Chargebee

Podcast – Interview with Krish Subramaniam, Co-Founder and CEO, Chargebee

Part of our special series of episodes of the csuite podcast that we’re recording in partnership with the European PR Agency Tyto and their own Without Borders podcast, this interview is with Krish Subramaniam, CEO...

Russell Goldsmith
Russell Goldsmith 9 September 2022
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4 Pop-Up Advertising Best Practices for Ecommerce Conversions

4 Pop-Up Advertising Best Practices for Ecommerce Conversions

In an effort to increase conversions, websites often use pop-ups with reckless abandon, which is what gives them such a bad reputation. However, pop-up marketing can improve the experience of your onsite customers...

Nicole Kelly
Nicole Kelly 8 September 2022
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