Ariana Martin
Ariana Martin 28 October 2022

You Should Know About NFTs and Public Relations

Non-fungible tokens, or NFTs, have taken the world by storm for the past year or so. Independent artists and creators are getting on board the ship, as well as international brands like McDonald's, Louis Vuitton, Adidas, Mac, and more.

Whether you’re a fan of music, fine art, photography, or memes, you’ll find an NFT to your liking. There’s certainly a possibility to take a business to new heights with the help of these limited digital assets.

But how are NFTs linked to your business's public relations and how can they help you launch a successful PR campaign? Let’s take a closer look.  

All You Need to Know About NFTs

Before you dive deep into the world of NFTs, it’s vital to understand what they entail. After all, it’s important to do research no matter what. This will not only give you valuable insight but also help you understand the best approaches when it comes to implementing NFTs in your PR strategy.

For starters, it’s important to know that these digital assets can be purchased with cryptocurrency, most prominently Ethereum, and not regular currency as we know it. Additionally, NFT collections can be created with anywhere from a handful of digital assets to a few thousands. In any case, the number is limited, and each asset can be owned by only one person.

That allows for certain NFTs, most popularly avatars and digital art, to have a high resale value when there is high demand for ownership. This approach creates a sense of exclusivity among users which is an important consideration for those who are looking for a captivating angle to market their NFTs from. 

How to Implement NFTs in Your PR Strategy

Knowledge of NFTs can be a major asset for the brand or individual you are representing, whether you opt to create your own NFTs or simply tap into the community. Here are a few key ways that utilizing NFTs can help you navigate the needs of the modern viewer and consumer:

Increase Brand/Business Owner Exposure

When you utilize NFTs, you immediately become a part of a new community that engages in the same interests. That lets you tap into a brand new crowd of people that can potentially be interested in what you do.

For that reason, immersing yourself in the world of the Metaverse, Web3, and NFTs can help you expand your scope when it comes to brand exposure. The best part is that you can expand your audience in several different directions.

Social media is a given platform, but don’t forget about places where NFT enthusiasts gather most. Those are typically platforms like Discord and auction house websites like Opense, where the majority of trading and nft marketing takes place.

The only thing to keep in mind is that you need to determine whether or not the needs and preferences of this new audience align with what your brand has to offer. 

Launch your Next Best PR Campaign

Developing and launching your own collection of NFTs can offer immense benefits. Aside from simply generating sales when marketed well enough, NFTs are an innovative way to approach traditional PR campaigns.

For example, if you hold regular fundraisers, you can switch the format to gathering donations with NFT sales instead. Release a limited collection and boast about the exclusivity to draw in loyal clients. Give away NFT prizes at a product launch, and so on. This way, you can expect to achieve PR wins through campaigns and PR plans where NFTs and Web3 are at centre stage. 

Be Equipped for Crisis Management

It’s no secret that PR specialists are vital not only for the high points of a business or individual but also for when issues come to the surface, such as miscommunication, scandals, and more.

When you know all the ins and outs of this new phenomenon, you have a greater chance of keeping issues at bay because you know what you’re up against. There’s never any harm in having knowledge about newly emerging trends.

When faced with a PR nightmare that revolves around Web3, you’ll know exactly how to approach it. You can use your newfound knowledge to produce press releases and social media posts whenever the need arises to address an NFT-related issue. 

When you take a closer look, you’ll find that NFTs and the Metaverse are closely tied with PR for businesses and independent business owners alike. The more informed you are about how to adapt to new market trends and demands, the greater success you’ll be able to unlock. 

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
The Challenges of Customer Lifetime Value (CLV)

The Challenges of Customer Lifetime Value (CLV)

We all agree Customer Lifetime Value is important, but there’s not much agreement after that. This blog is about the challenges of Customer Lifetime Value (CLV). CLV is a fantastic concept but defining that value and...

Peter Rivett-Jones
Peter Rivett-Jones 24 May 2023
Read more
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

Whether you're a startup or an established business, the company website is an essential element of your digital marketing strategy. The most effective sites are continually nurtured and developed in line with...

Digital Doughnut Contributor
Digital Doughnut Contributor 7 January 2020
Read more
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
Exploring the Rapid Growth of Mobile App Development

Exploring the Rapid Growth of Mobile App Development

Smartphones have included mobile applications for more than ten years. The fastest-growing area of the mobile industry is the mobile app market. Only a few app developers were aware of the potential market opportunity...

Prashant Pujara
Prashant Pujara 24 May 2023
Read more
The Top Ecommerce SEO Trends for 2023

The Top Ecommerce SEO Trends for 2023

As we approach the midpoint of 2023, ecommerce businesses face an increasingly competitive landscape. To stay ahead of the game, businesses must focus on optimizing their online presence for search engines. Here are...

Jagdish Mali
Jagdish Mali 23 May 2023
Read more