Articles - November 2022 - 2022

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7 Ways CRM Tools Can Help Ecommerce Businesses in Marketing and Sales

7 Ways CRM Tools Can Help Ecommerce Businesses in Marketing and Sales

CRMs or customer relationship management systems not only allows you to manage your customer lifecycle efficiently but also helps in syncing and streamlining the sales and marketing team activities. In this article we...

Jitendra Bhojwani
Jitendra Bhojwani 8 December 2022
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Reputation Marketing For an International Market

Reputation Marketing For an International Market

Reputation marketing is a growing marketing discipline – and one that brands cannot afford to ignore. Here’s why.

Ofer Tirosh
Ofer Tirosh 7 December 2022
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Gen Z: Why the High-Street Needs to Evolve

Gen Z: Why the High-Street Needs to Evolve

Bridging the old with the new. It’s a notion that high-street businesses constantly need to grapple with to keep up with shifting consumer habits, especially when it comes to younger and emerging generations.

Alexios Blanos
Alexios Blanos 7 December 2022
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What Business Owners and Brands Need to Know About the Metaverse

What Business Owners and Brands Need to Know About the Metaverse

Before making your way through this evolving space, find out what the metaverse is and what risks and challenges could lie within.

Nara N
Nara N 6 December 2022
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Podcast – Interview with Doug Winter, CEO and Co-Founder of Seismic

Podcast – Interview with Doug Winter, CEO and Co-Founder of Seismic

Part of our special series of episodes of the csuite podcast that we’re recording in partnership with the European PR Agency Tyto and their own Without Borders podcast, this interview is with Doug Winter, CEO and Co...

Russell Goldsmith
Russell Goldsmith 5 December 2022
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Is a CDP a Line Item in Your 2023 Marketing Budget?

Is a CDP a Line Item in Your 2023 Marketing Budget?

2022 has seen an astonishing shift in the ever-thriving marketing technology area. Marketing departments globally have long struggled with data availability for timely actions, such as real time personalisation...

Tim Biddiscombe
Tim Biddiscombe 2 December 2022
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Why Good Businesses Shouldn’t Fear Recession

Why Good Businesses Shouldn’t Fear Recession

Recession tests the health of a business, makes it necessary for a business to be fit, to get in shape. In all these ways, recession is a spur to sustainable growth, rather than the surface growth of a rising economic...

Waypoint Partners
Waypoint Partners 1 December 2022
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Introducing The Streaming 100

Introducing The Streaming 100

Candyspace's Managing Director, Matt Simpson, introduces The Streaming 100 - In partnership with the experts at VOD Professional, Candyspace evaluated over 200 digital products that each have a significant...

Candyspace Media
Candyspace Media 30 November 2022
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How Geolocation Data Can be Useful to Businesses For Boosting Sales

How Geolocation Data Can be Useful to Businesses For Boosting Sales

Incorporating geolocation data analytics into your marketing strategies can help you develop location-based offers. This is especially useful for businesses with vast national or international networks.

auburn ray
auburn ray 30 November 2022
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Smart Contracts for Digital Currencies or Assets

Smart Contracts for Digital Currencies or Assets

In 1994, there were no digital platforms like the ones we know today, which is why Nick Szabo's concept of smart contracts did not receive the attention it deserved until almost 20 years later.

Jenny Stanley
Jenny Stanley 29 November 2022
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Sales Channels Strategy: Tactics to Boost Your Ecommerce Business

Sales Channels Strategy: Tactics to Boost Your Ecommerce Business

Diversifying your ecommerce sales strategy is essential to a successful marketing campaign. But it all depends on your website, not your external channels.

Sabrina Sedicot
Sabrina Sedicot 28 November 2022
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Why Test Automation? Automated Testing Benefits and Tips

Why Test Automation? Automated Testing Benefits and Tips

Testing is one of the crucial parts of product development, especially when it comes to ensuring quality. Many small and medium-sized businesses ignore testing, even though it is critical for delivering a high-quality...

Paige Griffin
Paige Griffin 25 November 2022
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Commerce Experiences of Tomorrow: Kick-off the Shopping Holiday Season of 2022

Commerce Experiences of Tomorrow: Kick-off the Shopping Holiday Season of 2022

Talking about the commercial holiday period of the year, what can we expect from brand manufacturers and retailers? And what can organisations do that are not exactly Alibaba or Amazon? It is all about experience.

Eric Jan C. van Putten
Eric Jan C. van Putten 24 November 2022
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How ERP Systems Reduce Costs and Improve Profits for SMEs

How ERP Systems Reduce Costs and Improve Profits for SMEs

This article will first give you a general overview of ERPS systems and how they operate. Then, it will highlight how they can help SMEs in their drive to cut costs and boost profits.

Deepak Juneja
Deepak Juneja 24 November 2022
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Five of the Biggest Companies Already Using NFTs

Five of the Biggest Companies Already Using NFTs

Over recent months, there has been an ongoing plunge in interest in non-fungible tokens or NFTs. It still seems to be quite a knowledge gap regarding what they really are, how useful they are and whether they could...

Jenny Stanley
Jenny Stanley 23 November 2022
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11 of the Best Link-Building Strategies to Grow Your SEO

11 of the Best Link-Building Strategies to Grow Your SEO

Starting out on your link-building journey can seem daunting at first. In fact, over half (52%) of marketers say link-building is the trickiest SEO tactic, according to data from Ascend2. It’s also one of the most...

Jen Macdonald
Jen Macdonald 23 November 2022
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More Mobile: Why it Remains the Future of Retail in Changing Times

More Mobile: Why it Remains the Future of Retail in Changing Times

We live in the mcommerce era. So why does it still feel as if the power is in the hands of consumers, not brands?

Emre Fadillioglu
Emre Fadillioglu 22 November 2022
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Essential Steps for Web Pros to Boost Demand for Their Services Through Digital Marketing

Essential Steps for Web Pros to Boost Demand for Their Services Through Digital Marketing

Ross Howells, Head of Online Sales at Fasthosts, shares the essential steps he recommends web pros apply to boost demand for their services through digital marketing.

Fasthosts .
Fasthosts . 21 November 2022
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Outsource Amazon Listing Service Can Help You Be a Star Seller

Outsource Amazon Listing Service Can Help You Be a Star Seller

Outsourcing Amazon product listing services gives you the ability to scale up with an already trained resource pool that can handle all Amazon-related tasks with perfection.

Gracie Ben
Gracie Ben 18 November 2022
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Rethink Connectivity and Unlock Opportunity

Rethink Connectivity and Unlock Opportunity

It's an exciting time for marketers as digital disruption creates new opportunities. Connectivity is no longer about joining A to B, but about creating a powerful enabler to drive change.

Andrew Edison
Andrew Edison 17 November 2022
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The Terrifying State of Digital Marketing

The Terrifying State of Digital Marketing

Halloween might be an unsettling time for many of us, but it pales in comparison to the daily life of your typical digital marketer. After all, we just need to take our kids trick-or-treating, or bear witness to a bit...

Anil Malhotra
Anil Malhotra 16 November 2022
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How DTC Brands Are Changing After Apple’s Privacy Changes

How DTC Brands Are Changing After Apple’s Privacy Changes

Since the dawn of web 2.0, social platforms have offered direct-to-consumer (DTC) brands endless opportunities to reach new audiences, grow communities, and engage with customers on a personal level. Digitally native...

Rodney Perry
Rodney Perry 16 November 2022
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Top 10 Tools for Remote Workforce Management Solutions

Top 10 Tools for Remote Workforce Management Solutions

A remote workforce can be costly to manage. You must keep track of your employees and ensure they are doing their assigned tasks. Workforce Management Solutions (WMS) come in handy to manage staff remotely.

Kristi Ray
Kristi Ray 15 November 2022
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How to Conduct a Social Media Audit

How to Conduct a Social Media Audit

Social media marketing has quickly become a key component in most digital marketing campaigns. For agencies just entering this new territory, it can be overwhelming at first.

Victor Kade
Victor Kade 14 November 2022
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ERP Systems: Characteristics, Benefits & Types

ERP Systems: Characteristics, Benefits & Types

Accounting and procurement, project management, customer relationship management, risk management, compliance, and supply chain operations are tasks that enterprise resource planning software can automate and simplify...

Ashutosh Roy
Ashutosh Roy 11 November 2022
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