Article

Lee Boulton
Lee Boulton 18 May 2022

A Partnerize Exclusive: Introducing the Partner Program Assessment for Retail Marketers

Winning marketers understand that the route to alleviating pressure on unit economics and gaining critical operating leverage is found via the scale, automation, and pay-for-outcome model of the partnership channel. 

Partnerize have designed an assessment tool for retailers to analyse their performance in the affiliate and partner channel and compare these numbers against others in the industry. 

Partnerships provide marketers - retail marketers in particular - with the ability to turn the partnership channel into a profit centre and drive sustainable growth. 

For marketers who have realised the partnership channel’s value but still strive to master their partnerships strategy, understanding performance is the first step to ensure your program is set up for short-term and long-term success. 

Partnerize’s new Partner Program Assessment tool is designed especially for retail marketers to analyse performance in the affiliate and partner channel and compare performance against others in the industry.

Upon completing the assessment, you’ll be able to see areas you’re performing well in, areas that may need attention, as well as the opportunity to compare your performance to that of competitor and challenger brands. 

In just a few minutes, you can take the survey and receive feedback aimed at making your partnership program the best it can be. 

The Partner Program Assessment has been completed by hundreds of retail brands across the globe. At the end of this tool, you’ll be able to see where areas you’re performing well in, and areas that may need review, as well as the opportunity to compare these to your peers.

Interested in learning more about how Partnerize can help you maximise the benefits of the partnership channel? Connect with me on LinkedIn, visit the website today to find out more or get in touch at [email protected].

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 3 April 2024
Read more
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

A company website is crucial for any business's digital marketing strategy. To keep up with the changing trends and customer buying behaviors, it's important to review and make necessary changes regularly...

Digital Doughnut Contributor
Digital Doughnut Contributor 25 March 2024
Read more
Sales and Marketing Collaboration: A Recipe for B2B Success

Sales and Marketing Collaboration: A Recipe for B2B Success

In the world of B2B, the age-old rivalry between Sales and Marketing often overshadows the potential for a fruitful partnership. Yet, when these two departments align their goals, strategies, and efforts, the results...

Zsofia Raffa
Zsofia Raffa 12 September 2024
Read more
3 Reasons Why Building Social into Marketing is a Significant Competitive Advantage

3 Reasons Why Building Social into Marketing is a Significant Competitive Advantage

Understanding the role of social media in your business is important; however, before you get caught up in tactics first ask yourself “Is my business social?” If not, or if you aren’t sure, here are 3 reasons why...

Anna Fox
Anna Fox 31 October 2024
Read more
How to Understand Your Customer Needs Through Social Media?

How to Understand Your Customer Needs Through Social Media?

Social media is generally known to be a tool of online communication that is used to easily share information and bring together people with similar ideas on the internet. But brands use them as a marketing tool. And...

Manisha Sukhyani
Manisha Sukhyani 29 August 2017
Read more