Google Business Profile: Excel Your Business in Your Local Area
Google My Business has recently changed its name to Google Business Profile. Is it only the name change or they have brought changes to their services too?
Google has announced that Google My Business has rebranded as Google Business Profile. So, what’s new on Google Business Profile? Now users can directly edit their business profile settings with search. Maps can also be fixed on the same searching option directly like your business address, business hours, response to customer reviews, create posts, etc.
In the next few months, businesses that will create their own Google Business Profile will be able to complete their setup from Google Search and Maps. Here we have discussed some of the major local SEO benefits of using Google Business Profile. You can check out the whole article till the last if you have a local business.
Why do you Need to use Google Business Profile for Local SEO?
The primary purpose of using Google Business Profile is to rank higher on the search result, and so that local people can easily access your business information. However, setting up your business profile is the initial step; you need to optimize and update your profile regularly to get the best results. Here are some key aspects you need to know:
You will Appear on Google Maps
If you search for places on Google, you can see a map and a list of businesses on the rightmost side of your display. This is called the Google local pack, and similar kinds of businesses will appear on the list. If you are selling laptops in your area, you will appear along with your shop’s location on the SERP (Search Engine Landing Pages) when people search for laptops from your location.
Your Business will get Reviews from People
When it comes to search engines, customer reviews are so crucial. When your customers can see your business online, they can leave positive reviews/feedback, and you can know their perspective on your business. Positive thoughts matter because it drives sales.
Essential Insights help you Organize your Business
Google Business Profile is vital for Google ranking. It not only enables you to display your products and services, but it also helps you understand the industry with necessary insights like views, search queries, audience, engagement, etc.
If you own a car selling showroom, you will also know about upcoming cars or other automobile news, events, launchings, insights, and more through Google Business Profile.
This efficient business tool is free and easy to use. Using Google Business Profile, any business can utilize its presence and stay ahead of the competition. So, make sure you are connected with your audience and flourish in your locality.