Digital Marketing Jobs in 2022
This blog helps you understand which job is the best for you, here is a list of the top 11 digital marketing jobs offered by top companies.
In digital darketing, 'digital' means executing tasks using the Internet and various technologies. At the same time, 'marketing' is to promote an organization's products or services.
Digital marketing is the modern way adopted by organizations to reach out to their customers through digital mediums and convince them to buy their products and services. Digital marketing services can include email marketing, blogging, online advertising, social media management and marketing, small video production for social media, etc.
A live and very suitable example of digital marketing is undoubtedly Instagram. Today, it is the most popular social media platform widely used by billions of people worldwide. From small businesses to startups to established popular brands, every company today is leveraging Instagram to promote its products and services.
What is the Scope of Digital marketing Jobs?
marketing is a crucial part of establishing a relationship between the customers and what the organization offers to the market. It is the very first impression on customers and how they perceive the company's products and services. If your products and services are marketed to the right target audience, it will yield the best result and definitely attract the customers to take interest and pay for them.
The reason why digital marketing is an integral part of marketing for organizations today is that it is user-friendly, affordable, increase connectivity, is the best way to influence a large number of people, increases engagement, and also helps earn a lot of profits.
India has never shied away from accepting and implementing new technologies, trying to keep a firm foot in the market at the earliest. Ever since the Digital India scheme launched, various digital platforms are increasing with every passing day. As the analysts say, this scheme might boost GDP up to $1 trillion by 2025.
This scheme could also help in many other factors like employment generation, growth in the business sector, labor productivity, and revenue generation for the government.
According to a report by Goldman Sachs, the future scope of digital marketing is going to be worth US$160 billion by 2025, thrice its current value. That makes us aware of the demand for digital marketing as an in-demand job.
This rapid growth of digital marketing jobs precisely explains its scope here. Ample digital marketing agencies are thriving that help and solve the marketing needs of various companies. These digital marketing agencies are one of the major reasons for the growth of digital advertising.
The Indian digital advertising industry had a market size of around 47 billion in 2015, which rose to a market size of approximately 199 billion in 2020. This figure is predicted to increase further to 539 billion by 2024, indicating a massive growth in the digital advertising segment.
Moreover, this portrays a lot of money being pumped into these digital channels today. Consequently, this means that people are executing digital marketing activities tremendously. To perform these activities smoothly and yield beneficial results, they need highly skilled professionals to look after them. Hence, one positive statistic indicates a motivating career scope and digital marketing jobs.
Is a Digital Marketing Career a Good Option for You?
If you're thinking about digital marketing career paths, it's natural to be confused as to which career option to choose for yourself. Or which niche interests you the more. The best part about digital marketing is that there is an opportunity for everyone in this field.
If you love using social media, you can become a social media manager or marketing professional. Or, if you are highly interested in coding, you can easily become a web developer.
If you wish to work in a creative field, there are many options for you. If you have a knack for language and creative writing, you can become a content writing professional or a copywriter.
Are you interested and have experience in designing? Consider becoming a graphic designer. There is wild demand for graphic and motion graphic designers in the creative industry! If you have an analytical mind, you can opt to be a Data Analyst, one of the most sought-after career paths for digital marketing.
Since digital marketing is a dynamic industry, you must constantly learn and stay updated about the new technologies. Being far-sighted and having a curious mind would add a bonus to a digital marketing career.
Skills Required for Digital Marketing Jobs
It's common information that 93% of all online interactions start with a search engine. This shows how important it is to make SEO-friendly content today, to rank on Google and other engines.
Optimizing your website content in a way to get it to rank on the top of search results organically and through paid ads is one of the best forms of promoting your business online. If you master skills like SEO and SEM, which help increase your business website ranking on Google, you can quickly land a high-paying job as it is the need of the hour.
Below are a Few of the Most In-Demand Digital Marketing Skills
1) Video Production & Marketing
2) Content Marketing
3) Paid Media
4) Facebook Promotions
7) Good Analytics
9) Graphic designing
10) Social Media Management
If you're a fresher, you don't have to master all of the above digital marketing skills at once. Learning 2-4 of these skills from the best digital marketing course will give you a boost to kickstart your career in digital marketing and land good jobs in this field.
Top 10 Digital Marketing Jobs
To help you understand which job is the best for you, here is a list of the top 11 digital marketing jobs offered by top companies.
1) Digital Marketing Manager
A digital marketing manager job is where you strategize and implement a brand’s complete digital existence and virtual presence. It is important to leverage every channel under digital marketing to promote a business’ product/services online in all sorts of ways with the goal of increasing their sales cost-effectively.
As a digital marketing executive or digital marketing manager, you must have more than 5 years of experience in the industry and the necessary certifications or degrees to back your expertise. You can even work from home or remotely.
The main responsibilities of a professional and experienced digital marketing manager are:
1) Leading the digital marketing team.
2) Reporting to the head or VP of digital marketing of the company.
3) Be able to plan and manage overall digital campaigns.
4) Collate different components of digital marketing to make them efficient and successful.
2) Social Media Manager
As the name implies, social media management and social media marketing are all about managing a company's presence across various social networks that majorly include Facebook, Instagram, Twitter, Linkedin, Pinterest, etc. Social media management and marketing specialists are responsible for designing and executing a complete social media strategy for a company.
The role of social media managers or marketing executive consists of preparing and planning strategies, copywriting and creating graphic posts according to each social platform, responsible for planning, uploading stories and graphic posts timely, and measuring some critical marketing metrics like reach, impressions, hashtags used, and engagement of the followers.
It also required them to run paid advertising and marketing campaigns on Facebook and Instagram majorly, then comes linked and Twitter to generate leads that could eventually convert into actual customers.
3) SEO Specialist
Search Engine Optimization is a digital marketing technique to make a website rank on the engine’s results. For becoming a digital marketing SEO specialist, you must be able to deal with analyzing, reviewing, and optimizing a website's content using organic marketing SEO techniques. Moreover, you need to develop content with powerful keywords to increase website traffic.
As the algorithms keep updating on a daily basis, it is critical to be looking for the latest trends and news on what changes in the algorithms. As an SEO Specialist with 1 to 4 years of experience, you can earn from INR 1LPA to INR 4LPA in any digital marketing agency or company.
4) Content Marketer
Content is the core of this digital marketing job. Content marketing jobs usually involve creating content for various online platforms. This can include blogs and articles, video content, email writing and newsletters, experience in planning and creating content for social platforms, etc.
The main aim of a content marketer is to create high-quality, outstanding, and valuable content and then strategize to distribute it across relevant channels in order to retain and attract an audience while increasing website traffic.
As a content marketer, you will have to work on various tasks like writing and managing blogs, strategizing and creating drip campaigns, copywriting for various channels, writing guest blogs, PR, and creating videos.
The salary for a Content Marketer with 1 to 5+ years of experience in content can be anywhere between ₹3.7 LPA to ₹10 LPA depending on the skills, expertise, and experience.
5) Email Marketing Specialist
Email is another form of digital marketing that people have been using for ages. And yet, it still remains one of the most valuable marketing campaigns strategies. According to the statistics, email marketing has a return on investment (ROI) of up to $40 for every $1 spent, making it a higher return than what is expected from any other form of marketing.
The medium is quick, accessible, and cost-effective. It is a powerful tool for all business types to connect with people and market their products and services. As an email marketer, you must focus on planning and implementing online strategies, building an email list, creating appropriate personal and customized emails tailored to the interests of the customers, and nurturing leads through written communication and marketing campaigns.
As an email marketer, you also have to run end-to-end campaigns, write newsletters, update customers about new products and increase customer acquisition.
6) SEM Expert
As a Search Engine marketing specialist, you are responsible for running paid ads across all digital marketing platforms and searching platforms like Google. If numbers and analytical figures don’t intimidate you and you have great analytical skills, SEM could be a great career option for you in the field of digital marketing.
Your major roles as an SEM specialist will be to strategize ad campaigns, the targeting options, the budget for each campaign, and track the bidding to ensure that the ads reach the right people and potential customers. Moreover, you must know how to write compelling ad copies to engage with the viewers of your Ads. Learning Google Ads would be the right way to step into this profession.
7) Influencer Marketing Specialist
As an influencer marketing professional, your responsibility is to manage influencer marketing campaigns and relations for various top companies. Moreover, you must take care of the end-to-end operations of a brand’s influencer campaigns.
You have to build a team of influencer partners for the brands you’re working for, manage communications, and coordinate with the rest of the digital marketing team to get the best possible results for the influencer campaigns.
While it’s not compulsory to have multiple years of experience to start as an influencer marketing specialist, you do need to have a deep understanding of the influencer marketing canvas and passion plus the desire to build strong and fruitful relationships for brands.
To be an ideal candidate for an influencer marketing specialist job, you must have knowledge of content marketing and social media marketing strategies. You must also be detail-oriented in every aspect, a multitasker, and a people-person as you will need to communicate with hundreds of them across your team and social media platforms.
The key to success as an influencer marketing specialist is your ability to build fruitful relationships between the brands and influencers so that both can benefit from the planned campaigns.
8) Affiliate Marketer
Every successful online business relies on experienced affiliate marketers. If you want to be an affiliate marketer, you should understand the related responsibilities. Doesn’t matter whether you are new to digital marketing or have been doing it for a long time now.
Many times people confuse affiliate marketers with other job roles in the field of digital marketing. However, an affiliate marketer oversees and handles the activities of the websites and individuals of the marketing team that perform sales work for online retailers. The primary role of an affiliate marketer is to establish, maintain, and improve business relationships.
As an affiliate marketer, you are responsible for tracking sales from affiliate sites and expanding the business’s network. Another one of your tasks is to address and resolve affiliate concerns. You must be able to directly communicate and negotiate with the affiliate partners regarding campaign strategies and associated commission structures.
After you analyze the sales, traffic, and program metrics, you must prepare and submit reports to improve the methods for sales and how to upscale it. If you have in-depth knowledge of ecommerce and know the basics of digital marketing, it is a bonus as it allows you to contribute creative ideas for affiliate programs.
9) Video Promotion and Advertiser
Video promotion and advertising manager is another one of the most in-demand jobs in the field of digital marketing. As an advertising and promotion manager, you must know how to create a strategic advertising plan to build as much interest as possible in people for a product or service.
You must also be able to determine the best method for delivering the relevant information to their intended demographic, be it through tv ads, online advertisements, billboard ads, or other promotional mediums. Note that you should be able to work with or lead the creative team developing the advertising materials.
If you have an eye for detail, a creative mindset, and a passion for visual communication, this job is perfect for you.
10) Ecommerce Marketer
This digital marketing job role involves managing and executing promotional online campaigns. As an ecommerce manager, you must know how to do social media marketing, content marketing, basics of copywriting, and content promotion through blogs, guest blogs, emails etc.
You are also responsible for providing various insights on customer shopping trends to support product and services selection and identify the gaps. Ensuring to provide good customer service by addressing and timely resolution of customer issues is also a part of the job.
How to Make a Career in Digital marketing?
If you're considering starting your own career in the field of digital marketing, then here are a few tips to help you get started with this.
1) Start Learning Critical Skills
You need to start learning a few critical digital marketing skills. Learning industry-relevant digital marketing skills through a renowned institute is the first step to getting started in this field. If you’re new to this field and have no idea about which skill or skills interest you, do some research and then pick 2-3 relevant skills and start learning them.
2) Get a Certificate or Degree
If you know certain digital marketing skills that spike your interest, you can sign up for certification courses in each of them from a reputed digital marketing institute and learn as much information as you can. It will help you to understand the basics of digital marketing.
3) Apply for Jobs or Internships
Another important step is to start applying for relevant part-time or full-time digital marketing jobs, internships and part-time or full-time freelance projects. These part-time internships and full-time projects will lay a foundation for your practical learning as you will be doing most of the skill-based application and learning while working on a full-time job. It will also help you to understand how it works in the industry.
4) Build a Portfolio
Once you have gained good experience, you must start building your portfolio. This will enable you to have a better digital presence and also if possible, create your own brand. This will help you stay on top of the latest market updates and digital marketing trends.
Today, digital marketing and social media marketing is the most booming and promising industry with rapid career growth. A lot of new part-time and full-time opportunities keep coming in for the youth in this field.
After reading this blog if you're willing to be a part of the current hottest industry in the marketing sector, and grow with it in the coming decade, you must start upskilling yourself without wasting any more time!
1) Is Digital Marketing a Good Career?
Yes, digital marketing is a well-paid job. It is a rapidly booming industry with a good number of jobs in digital marketing. If you have got the right skills and are looking for an interesting job, there are various top companies willing to offer jobs in various dedicated fields of digital marketing.
2) How Much Does a Digital Marketer Earn?
The average salary of a digital marketing executive lies between INR 2,50,000 to 5,00,000. And the average highest starting salary at a manager's level is between INR 8,00,000 to 10,00,000.
3) Which Field is the Best in Digital Marketing?
The best fields in digital marketing are social media marketing, data analysis, video production, SEO and SEM, and content marketing.
4) Can Digital Marketing Make you Rich?
Digital marketing jobs like SEM include Display Advertising, Paid Social Advertising, mobile marketing, etc. You can make a good amount of profit if it's done with proper planning and strategy, but in any case, if you're not careful while executing, it might cost you huge with no returns.
5) Are Digital Marketing Jobs in Demand?
The growth of digital penetration and the ecommerce boom has eventually led to an ever-increasing demand for highly skilled digital marketing professionals. This industry has ample opportunities for fresh graduates as well as professionals and also for all the individuals with varied skill-sets.