5 Useful Tips for Improving Your User Onboarding
Did you know that 86 percent of customers are willing to pay more for a better customer experience? If that wasn’t enough, 86 percent of people say that they are going to be more likely to remain loyal to a company that makes an investment in onboarding content that welcomes them and educates them after they purchase.
These statistics alone show why user onboarding is so important today! But, how can you go about improving user onboarding? Read on to discover everything you need to know.
1. Make the Most of User Onboarding Tools
There is only one place to begin when it comes to improving the user onboarding process, and this is by making the most of user onboarding tools.
There are some great tools, like Appcues, which give you the ability to effectively build your user onboarding experience. You can create stunning onboarding flows that appear native to your product, driving faster activation.Such software also gives you the ability to assign goals, target the correct users, and measure effectiveness and iterate.
2. Gather Customer Feedback
Next, it is imperative to gather consumer feedback. After all, the way that customers interact with your product is a very critical concern for user onboarding.
You need to get feedback from your customers so that you can understand your users. Why are they coming to your product? Knowing this can give you extremely significant insights that enable you to take your product to the next level.
This is an ideal metric in terms of testing how your onboarding flow is meeting consumer expectations.
3. Reduce the Number of Steps in the Onboarding Process
Aside from the points that we have mentioned so far, it is vital to look at how you can get to the “aha” moment as soon as possible.
It is worth noting that a ‘click’ or a ‘step’ is not necessarily a bad thing. Some steps can be vitally important in terms of adding clarity to the process for your customer. However, there are some steps that need some type of action that can act as barriers that a new user needs to jump over. And, most people aren’t that great nor do they have the desire to jump over these barriers.
An effective way of determining the steps that are causing problems for users is watching real users go through the onboarding process. If you cannot perform a genuine user test, there are tools you can use, like HotJar and FullStory, to water the user sessions of individuals moving through your onboarding so you can see for yourself where users are tripping up.
4. Set Sensible Defaults
Setting sensible defaults links to the former point about reducing the steps involved, as they go hand in hand.
A lot of the products on the market today are at their best when they are tailored to the specific needs of the user. Ultimately, the user is going to be best served if specific settings are set by them, such as their timezone, bio, and profile photo.
However, these settings can be too cumbersome to deal with during the short amount of time that you have to convince the consumer that your business is right for them.
For settings that can be amended later, determine how you can set sensible defaults for anything that does not need to be set by the user from the first day.
5. Embrace Gamification
Gamification is a word that we are seeing more and more of these days, and for good reason.
Gamification can span a lot of different ideas. However, when it comes to onboarding your users, the more you can make the process interactive, enjoyable and fun enough that the consumer wants to finish the next step, the greater your chances of moving someone through your funnel to achieve success.
You can use gamification at many different points throughout the user onboarding process. Of course, it is important to make sure you do it mindfully. The last thing you want to do is take away from the ease and simplicity of the process. It still needs to be quick.
However, with onboarding, you can show progress towards goals, helping to motivate users and ensure that they continue throughout the onboarding process. Think about how you can make the onboarding experience fun for your users!
Final Words on Improving User Onboarding
So there you have it: everything that you need ot know about improving onboarding at your business. The importance of this should not be overlooked when you consider just how impactful onboarding can be in terms of your profits and consumer loyalty.
Welcoming customers and educating them on your product can make a massive difference, so use the tips that we have provided above to get started.