Ivana Mit
Ivana Mit 7 June 2022

5 Useful Tips for Improving Your User Onboarding

Did you know that 86 percent of customers are willing to pay more for a better customer experience? If that wasn’t enough, 86 percent of people say that they are going to be more likely to remain loyal to a company that makes an investment in onboarding content that welcomes them and educates them after they purchase.

These statistics alone show why user onboarding is so important today! But, how can you go about improving user onboarding? Read on to discover everything you need to know. 

1. Make the Most of User Onboarding Tools

There is only one place to begin when it comes to improving the user onboarding process, and this is by making the most of user onboarding tools.

There are some great tools, like Appcues, which give you the ability to effectively build your user onboarding experience. You can create stunning onboarding flows that appear native to your product, driving faster activation.Such software also gives you the ability to assign goals, target the correct users, and measure effectiveness and iterate.

2. Gather Customer Feedback

Next, it is imperative to gather consumer feedback. After all, the way that customers interact with your product is a very critical concern for user onboarding.

You need to get feedback from your customers so that you can understand your users. Why are they coming to your product? Knowing this can give you extremely significant insights that enable you to take your product to the next level. 

This is an ideal metric in terms of testing how your onboarding flow is meeting consumer expectations. 

3. Reduce the Number of Steps in the Onboarding Process

Aside from the points that we have mentioned so far, it is vital to look at how you can get to the “aha” moment as soon as possible. 

It is worth noting that a ‘click’ or a ‘step’ is not necessarily a bad thing. Some steps can be vitally important in terms of adding clarity to the process for your customer. However, there are some steps that need some type of action that can act as barriers that a new user needs to jump over. And, most people aren’t that great nor do they have the desire to jump over these barriers. 

An effective way of determining the steps that are causing problems for users is watching real users go through the onboarding process. If you cannot perform a genuine user test, there are tools you can use, like HotJar and FullStory, to water the user sessions of individuals moving through your onboarding so you can see for yourself where users are tripping up.

4. Set Sensible Defaults 

Setting sensible defaults links to the former point about reducing the steps involved, as they go hand in hand. 

A lot of the products on the market today are at their best when they are tailored to the specific needs of the user. Ultimately, the user is going to be best served if specific settings are set by them, such as their timezone, bio, and profile photo. 

However, these settings can be too cumbersome to deal with during the short amount of time that you have to convince the consumer that your business is right for them. 

For settings that can be amended later, determine how you can set sensible defaults for anything that does not need to be set by the user from the first day. 

5. Embrace Gamification 

Gamification is a word that we are seeing more and more of these days, and for good reason. 

Gamification can span a lot of different ideas. However, when it comes to onboarding your users, the more you can make the process interactive, enjoyable and fun enough that the consumer wants to finish the next step, the greater your chances of moving someone through your funnel to achieve success. 

You can use gamification at many different points throughout the user onboarding process. Of course, it is important to make sure you do it mindfully. The last thing you want to do is take away from the ease and simplicity of the process. It still needs to be quick.

However, with onboarding, you can show progress towards goals, helping to motivate users and ensure that they continue throughout the onboarding process. Think about how you can make the onboarding experience fun for your users! 

Final Words on Improving User Onboarding

So there you have it: everything that you need ot know about improving onboarding at your business. The importance of this should not be overlooked when you consider just how impactful onboarding can be in terms of your profits and consumer loyalty. 

Welcoming customers and educating them on your product can make a massive difference, so use the tips that we have provided above to get started.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
8 Digital Marketing Trends to Watch in 2023

8 Digital Marketing Trends to Watch in 2023

The internet has conditioned customers to demand instant gratification, and that’s only set to continue. In 2023, customers will expect a response time of just hours. No more sending an email and waiting days for a...

Azeem Adam
Azeem Adam 3 May 2022
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of...

Salman Sharif
Salman Sharif 7 July 2017
Read more
How to Encourage Customers to Post Photos about Your Brand

How to Encourage Customers to Post Photos about Your Brand

Visuals impact buyer behavior – there’s no doubt about it. But not just any visuals will have the impact you planned on your eCommerce marketing strategy. If the only images your customers see in relation to...

Luisana Cartay
Luisana Cartay 8 June 2016
Read more
Why Being an Influencer Should Be Recognized as a Career Choice

Why Being an Influencer Should Be Recognized as a Career Choice

The evolution of technology has contributed to so many advancements in everything from, digital technology, medical discoveries, and our lifestyle as a whole. The evolution of technology brought about a multitude of...

Chiara Di Rago
Chiara Di Rago 3 October 2016
Read more