Why You Should Be Using Facebook Ads Library
Facebook Ads Library was released by Facebook in order to keep tabs on the advertisements that are being run by political ad accounts. However, they also opened it up to all advertisers so everyone can keep track of their competitors.
The Facebook Ads Library is a new tool that allows anyone access to the data about ads appearing on the social media platform. It aims to provide more transparency about the expenditure and targeting activity of advertisers on the platform.
In an age where trust in digital advertising has been shattered, this tool is Facebook’s latest (and perhaps most transparent) attempt to regain any trust left among advertisers.
The Facebook Ad Library is still stirring up the digital marketing ecosystem. If you're unfamiliar, the library is a tool that allows you to "spy" on advertisers by showing all ads that are living from any business page on Facebook, Messenger, and Instagram.
Businesses must know how to leverage the Facebook ads library to their advantage to keep an eye on how your competitors are trying to beat you at your own game, or even learn how they aim to capture their audience's attention in new ways.
The Facebook ads library is a great way to figure out what makes an ad more engaging, how to create better ads yourself (especially when you are starting out), and where Facebook is at with its algorithms.
Why Facebook Introduced its Ads Library
Facebook launched its ad library as a way to provide users with more transparency on political ads. Digital marketers can get better insight into Facebook advertising campaigns by taking advantage of the tool’s expanding features.
These days, digital marketers favor the Facebook Ad Library as a tool to revolutionize, optimize, and inspire their Facebook ad campaigns.
The Benefits of Facebook Ad Library
Marketers who use Facebook ads to promote their business have their own reasons to love the Facebook Ad Library. In this article, we’re going to show you why - and exactly how - you can benefit from it. Here are the prime benefits that the platform offers:
1. You Get to Learn the Best Practices from Other Industries Outside of Yours
Look at their competitor’s ads and see what they are doing well, what they have in common, what strategies they use, and what you’d like to emulate.
Search Facebook for a brand you love or complementary industry to yours and view their competitor's ads. What do they have in common? What strategies could you test?
Viewing your competitor’s ads is just the tip of the iceberg when it comes to looking for inspiration in Facebook Ads. There are so many other industries and brands out there that may have amazing ideas that you can learn from.
So, with the Facebook Ad library, you actually have the power to benchmark outside your industry. It is still recommended 'stealing with pride' when it comes to Facebook Ads and finding inspiration through competitor ads is a GREAT way to get ideas, but yes with Facebook ads, you don't have to limit to a single industry only.
2. Split Test to See the Different Version of the Same Ads
Facebook Ad Library is a great way to get ideas for your own ads, by keeping an eye on competitors or seeing what is popular in your industry. It helps answer questions about what is currently resonating with audiences.
Facebook Ad Library is a great tool for advertisers, marketers, and media professionals. The Facebook ad library makes it easier to understand the range of ads being run on Facebook and Instagram by an organization. For ads about social issues, elections or politics, you can also see additional targeting information.
The Facebook Ad Library is a tool for easy access to advertising information about Facebook ads. Using the Facebook Ad Library, you can research ads historically run by the biggest companies. You will see how long each ad has been displayed and how much money was spent on it.
The ad library is not like other Facebook advertising tools. It gives you a range of features and reports, which are helpful in both creating effective ads and keeping track of your competitors. The audience manager will help to find your target audience, while the ad previews tool lets you view your ad as it would be seen in all the different formats on Facebook.
You can also set up detailed reports, to get all the information you need about your ads performance.
3. Analyze Trends and Longevity of the Ads
One of the best things about the library is that you can find out how long an ad has been running. You can use this information to see what ads have been live for a long time. Facebook will allow you to filter your search by the length of time since an ad was first posted. Once you have it set up, you can browse ads from the past week, month, quarter, and year.
4. Employ Competitive Benchmarking with Timing Cues
When it comes to timing your ad campaigns, taking a cue from successful advertisers in your space is a great way to get started. This is particularly useful when getting the jump on big-budget events in your marketing calendar like Back to School, Valentine's Day, or Black Friday.
Facebook Ad Library gives you access to a treasure trove of data that can help optimize your marketing strategy. While some marketers may use small samples or anecdotal evidence to inform their strategy, Facebook Ad Library allows you to see what big-budget advertisers are doing and take a cue from the best.
5. Funnel Mapping
Funnel Mapping, also known as Conversion or Attribution, gives you the power to build a funnel that truly reflects your marketing journey. With the funnel, you can divide and rule your traffic in order to increase conversion rates, reduce bounce rates, and track user engagement with your site.
The landing page can be a critical element in the success of the campaign. We create high-converting landing pages that are focused on capturing action from the visitor.
Customers are at the forefront of everything we do. This is why we meticulously plan and execute our marketing campaigns by segmenting, targeting, positioning, and communicating. We strive to create ads that make sense to users, enticing them to click, and ultimately convert.
Conclusion
The Facebook Ads Library is a great resource for anyone working on social media marketing. It will help you to see what your competitors are up to – and give you some inspiration for your next campaign. The most effective Facebook Ads are the ones that target specific audiences with content they find relevant and useful. This can be found in the design, copy, and on-brand message of your Facebook Ad.
You can ignore the reviews if you want to use a similar ad or just check for ideas.
Smart marketers should think of the Facebook ads library as an open-door policy if they wish to up their advertising game and get better CTRs on their advertisements.