Small Business Website Design in 2022: Do’s and Don'ts
The world of business operations that we have today is very different from what it was a few years ago. The increasing importance of websites in running modern businesses cannot be overlooked any longer.
There is no doubt that we are living in a unique point in human history. The technological revolution and the subsequent digital revolution have transformed the fundamental nature of human activity. No sector or industry has been immune to these changes and all companies and businesses have had to adapt to changing circumstances as a result.
The world of business operations that we have today is very different from what it was a few years ago. The increasing importance of websites in running modern businesses cannot be overlooked any longer. Especially if you are one of those people who own a small business in your locality, a good website can go a long way in determining your chances of higher reach and a better conversion rate.
In this article today, we will talk about all things related to small business website design and some of the things that you should be mindful of while building a viable website design for a small business. We will also try and answer a few questions on this topic like how much does a website cost for a small business in this day and age.
As your online storefront, everything about your website should be taken care of in such a way that whenever you have a visitor, the design and content of the website create curiosity about your brand. Keep in mind that building the right website for a small business outlet can prove to be tricky if you are not well versed in the ways of digital technology.
In that case, we would definitely recommend you to acquire the services of an experienced and professional web design service company.
How Much Does it Cost to Build a Small Website?
There are varying figures that have been reported online when it comes to the question of the cost of building a website for a small business. It depends on a number of different factors and it's difficult to calculate a uniform single cost. However, in this section, we will try to arrive at an approximate figure. The factors that affect the overall cost of your website are discussed in the section below.
Domain Name Cost
The first thing you should think about while considering cost implications for your website is the cost of acquiring a domain name. A domain name functions as the online address of your business. Make sure to purchase a domain name that is similar to the name of your business or company. The average cost of acquiring a domain can range anywhere between $1 to anywhere around $12.
There are some really good dedicated websites that allow you to browse through and get domain names that you like or that suit your business. Domains can be found on sites such as GoDaddy.com, HostGator, and DreamHost.
Website Hosting Cost
Next, we come to the question of website hosting plans. Most websites operate using a subscription model for their hosting requirements. Website hosting can be described as the power that drives your website on a consistent basis and allows it to handle the traffic.
Web hosting essentially powers your website and allows it to operate on the digital internet space. The prices of web hosting can vary dramatically based on a number of different factors. Average expected costs of website ghosting can vary between $25 to around $2500 depending upon your subscription plan.
The good news for small business owners is their web hosting costs are generally a lot less compared to those of large conglomerates or global brands. If you wish to reduce costs further then we would also urge you to go for shared hosting platforms which can be a lot more economical but will also result in limited server resources.
SSL Certificate Cost
This is an optional requirement and you may choose to not get one. However, it is recommended as it is a very important security feature and is used to keep your data as well as the website visitors’ data as safe as possible.
You have to consider not just the value of data protection in itself but also the perceptions and impressions it creates about your business. Having a secure website can go a long way in building trust and enhancing the reputation and legitimacy of your website and business.
You have the option of going for web hosting subscription plans which offer default SSL certificates without any additional cost. Apart from that, you can also buy SSL certificates from third-party sources which are well established and enjoy a credible reputation. The cost for buying a good SSL certificate may stretch anywhere up to $1500.
Website Design Cost
Next, we come specifically to the cost of the website design itself and how that can put some pressure on your budget. Keep in mind that design costs for small business websites can vary across an extended range based on a number of different factors. If you want a more high-end website, the cost will eb a lot more compared to a simple one that does the job without any added fancy features or elements.
The average cost of designing a website can run from anywhere between $2000 to $15000. If you have multiple design templates for product pages, homepages, etc. then that can also affect the total cost. It's always recommended to ask for different estimates and template costs to get an understanding of website design for small businesses.
CMS Cost
Just like the previous point, this one is also an optional one that you can choose if required. It's a really convenient tool if you are interested in creating your own small business design website.
It enables you to create and manage content for your business website without the knowledge of coding. It offers an experience of web design that is similar to working on any kind of word processing application like MS Word.
A CMS allows seamless editing opportunities in a website and the ability to conveniently alter things like product pricing. The average cost of acquiring a CMS can vary from anywhere between $2500 to $25000.
Keep in mind that a lot of the web design costs that we have mentioned are actually recurring costs and would require periodic investments from your end. Things like domain cost, website maintenance, hosting, etc. fall under this category.
It's clear to see that if you choose to build and you own a small business website design in true DIY style, then your overall cost might be lower in the short run. However, if you feel that you lack the required technical expertise to create the foundations of a website, then we would urge you to hire the services of a professional website design company.
Examples of Good Small Business Website Designs
In this section, we will take a look at some really impressive small business website designs which we came across in our research. Keep in mind that these are only to be considered as reference points and nothing more. Make sure to tune your own website based on the specifics of your business.
Bennet Tea
Bennet Tea is a small online outlet that offers only a few selected varieties of premium tea. However, the charm in its web design lies in the way it has managed to carefully use attractive color pallets, animations, and innovative layouts to create a rich customer experience. Apart from this, the site has a really impressive navigation experience for users with seamless transitions from one page to another and across menus and product pages.
Arroz Jewelry
This one is another great example of a well-designed business website that ticks a lot of the most crucial boxes. Arroz has a variety of different jewelry on offer and presents its collections with the help of a grid slider.
It also has an extended full-screen image on its homepage that is geared towards capturing the attention of the visitor and trying to leave them in awe. It also features a really interesting blog section with numerous customer and designer stories to keep the audience engaged in learning more about the brand.
Wildwood Bakery
People in the restaurant business will tell you that it's one of the most competitive spaces in business and having the best small business web design is a crucial requirement. Using attractive colors and bold close-ups of its delicious concoctions, the bakery website enables users to dive into the world of exotic baked goodness through its vivid and imaginative animations.
Conclusion
In this article today we discussed some important points on the topic of the best small business website design. The overwhelming focus on digital transactions and its integration with daily business operations has made websites indispensable.
Therefore it is crucial to have an understanding of what it takes to build a good website that can really attract the interest and trust of potential visitors and lead to more conversions. In this article today we have also tried to cover some of the potential costs that you would have to incur as in order to set up a website and how much the specific cost of designing the website could amount to.
As a small business owner, you should be happy to note that there are some really impressive web design services that you can hire to take care of your web design and web development requirements.
Janbask Digital Design is one of the most popular names in the web design space and has a lot of goodwill in the industry. It has helped numerous small businesses to come up with effective and innovative solutions to their designs. The company has managed to rise up the charts in the web design space and is now widely recognized as one of the best and most impressive web design service providers.